32 - 24

7,3 millions : pourquoi le France v Nouvelle-Zélande est une audience record

Il y a 130 jours

PARIS, FRANCE - 16 NOVEMBRE : Christian Califano de TF1 interviewe Antoine Dupont (France) après le match des Autumn Nations Series 2024 entre la France et la Nouvelle-Zélande (All Blacks) au Stade de France le 16 novembre 2024 à Saint-Denis près de Paris, France. (Photo par Jean Catuffe/Getty Images)

Deuxième match des Bleus sur TF1 et deuxième record d’audience. Samedi 16 novembre, 7,3 millions de téléspectateurs ont regardé la victoire de la France sur la Nouvelle-Zélande en direct, avec un pic à 8,3 millions de téléspectateurs. Tandis que 3,3 millions de téléspectateurs sont restés pour l’après-match animé par Isabelle Ithurburu et Christian Califano.

En face, la concurrence n’était pas très virulente avec Meurtres à Amiens sur France 3 (3,2 millions), Starmania sur France 2 (1,8 million) ou Code Quantum sur M6 (696 000).

Une audience jeune

Par rapport aux autres chaînes, ce match représente en moyenne 38% de parts d’audience chez les 4 ans et plus. Mais quand on y regarde de plus près, c’est surtout la catégorie 15-24 ans qui était la plus présente devant son écran ce soir-là avec 63% de parts d’audience.

#Audiences @TF1 #XVdeFrance
Record historique pour un test match FRANCE / NOUVELLE-ZÉLANDE commenté par @stefetche & @thomaslombard3 et @chcalifano
📌7,3M de tvsp
🔥Jusqu’à 8,3M
Très Large leader :
✅38% PdA 4+
✅49% PdA 25-49
✅52% PdA Hom 25-49
✅63% PdA 15-24
✅47% PdA FRDA-50 pic.twitter.com/Lk1sdCu8bD
— TF1 Pro (@TF1Pro) November 17, 2024

A titre de comparaison avec le foot, par exemple, TF1 avait enregistré 4,95 millions de téléspectateurs face au France-Israël en Ligue des Nations jeudi soir.

Pourquoi c’est un record ?

Une semaine auparavant, TF1 parlait déjà d’un record pour un match de rugby avec les 4,5 M de personnes en moyenne (26,3 % de parts d’audience) devant leur écran.

Mais cette fois, le record de France v Nouvelle-Zélande est plus flagrant car il dépasse de loin les audiences enregistrées par France TV sur le Tournoi des Six Nations 2024 où chaque match de l’équipe de France était suivi en moyenne par 6 millions de spectateurs (35,5% de parts d’audience).

La meilleure audience du Tournoi 2024 avait été le Crunch suivi par 6,7 millions de téléspectateurs, avec un pic à 7,9 millions.

Dans la moyenne des matchs de rugby sur TF1

En fait, ce score est quasiment dans la moyenne des 20 matchs diffusés en prime time sur TF1 lors de la Coupe du Monde de Rugby 2023 (7,5 millions de téléspectateurs).

🇫🇷France 30 – 29 Nouvelle-Zélande🇳🇿#FRANZL
C’est TERMINÉ !
Le XV de France S’IMPOSE dans ce match complètement fou avec 1 point d’écart ! 🔥
Tout de suite “L’après-match” sur TF1 & @tf1plus : https://t.co/weZlNONQil pic.twitter.com/aWVoRtQdZ6
— TF1 (@TF1) November 16, 2024

« A noter que les rencontres des Bleus diffusées sur TF1 ont rassemblé 14,3 millions de téléspectateurs en moyenne », précisait au lendemain de l’évènement TF1 dans un communiqué.

Le Mag de la Coupe du monde de rugby, présenté par Isabelle Ithurburu après chaque match diffusé sur TF1, enregistrait en moyenne 1,8 million de téléspectateurs.

Avec de tels résultats, pas étonnant que TF1 fasse monter les enchères pour tenter de décrocher les droits de retransmission du Tournoi des Six Nations, depuis toujours détenus par France Télévision.

Commentaires

0 Comments

Soyez le premier à commenter...

Inscrivez-vous gratuitement et dites-nous ce que vous en pensez vraiment !

Inscription gratuite

Latest Features

LONG READ

The technical tweaks that could send Wales back to rugby's top table

Even though Matt Sherratt wasn't able to engineer a win, he showed tentative signs of a new Welsh way that could make them more competitive

LONG READ

Alex Masibaka: 'I was on a stag do in Barcelona when Gregor Townsend called'

The Angouleme bulldozer has charted a remarkable voyage from Western Australia to the senior Scotland squad.

LONG READ

‘You feel the interest, that motivates you too’: Guido Petti wooed by Quins' personal touch

The Pumas lock will be living in Twickenham and playing big games there later this year, but wants to leave Bordeaux on a high.

Comments on RugbyPass

MS 12 minutes ago

Andy Farrell answers burning Owen Farrell Lions question

I can understand negotiations for Kinghorn, White, and Ribbans. All three are playing very, very well at the current time. Kinghorn has been a leading contended for some time now; Ribbans looks as powerful as he’s ever been; while on the evidence of the most recent Six Nations, White benches behind JGP at Scrumhalf.

However, noone in their right mind should be considering Kyle Sinckler, Courtney Lawes, nor Owen Farrell. Sinckler looks unfit and can barely move around the field with any great urgency. He would be a liability on tour to Australia. Lawes is clearly ‘enjoying life’ in ProD2, and his rugby looks every bit second tier level now.

As for Farrell, not only has he been plagued by poor form and injury since moving to Racing, even the much vaunted ‘kicking record’ has long since been debunked as a USP with a percentage that simply does not stand up to scrutiny. That leaves only the intangible (desperate…) claim he would add ‘leadership’, which in a Lions squad resplendent with talent and international caps is I’m afraid, much like Farrell, a complete non-starter.

Willis is the elephant in the room…a leader and standout option for one of the best club teams in the World. Yet still a relative unknown at Test Match level. I could well see him being included on the tour - and it would prove quite the headache for the RFU if he delivers. But Back Row is so competitive across all three positions, and with genuine World Class talent there too. I’m just not sure the Lions need him.

2 Go to comments

CV 16 minutes ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

Football always had ‘detached’ leagues. So do most other sports. Unions or federations never dictated who plays and how often like in NZ. Would be unheard of. You need independent clubs that really compete with each other in NZ but that would never happen because NZR would have to relinquish control over players. Rugby’s model is an exception in professional sport, not the rule.

SA in the 6N? Never. Most want promotion/relegation to the REC and many want to keep it as it is. Much better for the game here when countries can finally get into the 6N. It will lead to more investment in REC nations because they can finally get ahead. Tier 1 nations do very little to grow the game outside their countries.

SA should grow the game in Africa. Plenty of potential there.

95 Go to comments

Ed the Duck 1 hour ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

Touring NZ is a golden opportunity for every one of the French players that take the field to nail themselves into the squad. What better opportunity is there than to stand out for all the right reasons than a Test match in NZ? Any that manage to achieve that will only enhance the pool of talent available for ‘27.

95 Go to comments

Ed the Duck 1 hour ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

NZR knew exactly when the Top14 final was when they signed the tour contract.

95 Go to comments

CN 1 hour ago

How centurion Sara Barattin helped propel Italy to new heights

Lovely, lovely player. At her peak she was dynamic and difficult and always played with a smile. You got the feeling that as well as her teammates the opposition also respected her.

1 Go to comments

Ed the Duck 1 hour ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

Partially correct. NZ needs to get on with being the lead in developing the Pacific 6N and monetising Japan - and developing their competitiveness. That will enable all the financial support you mention.

As for France, it’s not about “caring”, it’s about money and the club owners provide their money to drive their club agenda. Period. French rugby is a beast and your JIFF point is well made but SA is a beast also that’s now awake and England is a sleeping beast that is financially stricken. SA will make up a 7N and that will drive all 3 to new levels. The Irish, Scottish and welsh clubs are all union owned and will continue to struggle keeping up but the 7N revenue boost will help, as the SA involvement in the URC is doing currently.

EPL is entirely different, football has followed its own path in allowing the league to detach and is an extreme example of what happens when the clubs are allowed to call the shots across the board. Not a path that rugby will follow fortunately.

95 Go to comments

CN 1 hour ago

How John Mitchell is giving Red Roses a purpose in 2025

I’m not sure many agree with you on this one, Rugby Pass made her their player of the match last week and the comments on the BBC website, although mixed, were lauding her attributes. Her running lines are really good and incisive, very good passing range and her defence is better than ok. I do like her as an option and she would probably go to the RWC as a specialist FB and understudy. EK struggled against Canada at WXV because they doubled up on her every time and took away her space, why not give teams something different to defend?

2 Go to comments

DH 1 hour ago

Andy Farrell answers burning Owen Farrell Lions question

Kinghorn and Willis should join after the Top14 final. O Farrell has been average all year and RC92 wants rid of him, he has no pace and is too dominant a character (like Ford) without the skills to back it up. Take the two Finns and Blair Kinghorn and all will be good.

2 Go to comments

Ed the Duck 1 hour ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

Started well but wobbled when you mentioned Irish club money (it’s all union owned with state help) and lost it completely talking about offshore accounts.

That said, NZ have been phenomenally good at what they’ve done but it’s become a lot more difficult to be out in front and that isn’t going to change for them. They need to focus on the pacific 6N and monetise Japan but SA are the powerhouse and will stay that way when they monetise their certain involvement in a 7N comp, which will also boost English and French resources!

95 Go to comments

Ed the Duck 2 hours ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

No I don’t. Point me to any discontent from the French about this? Sure the players have understandably said they’d love to go but that’s the sum total of it on the NH side. Everyone understands the decision making dynamic and the factors driving it. As you’ve already conceded above, NZR were also aware of exactly what was coming.

95 Go to comments

BC 2 hours ago

Morgane Bourgeois’ Women's Six Nations notebook: The first edition

Interesting comment from Pauline Bourdon that France would have lost that match at WXV1. Does that mean that France have recovered their mojo and are once again potential worldbeaters?

1 Go to comments

Ed the Duck 2 hours ago

'Matches between Les Bleus and the All Blacks are rarely for the faint-hearted.'

Cooperation would be an interesting description of that relationship, the power sits with the money and that’s the club owners.