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7,3 millions : pourquoi le France v Nouvelle-Zélande est une audience record

PARIS, FRANCE - 16 NOVEMBRE : Christian Califano de TF1 interviewe Antoine Dupont (France) après le match des Autumn Nations Series 2024 entre la France et la Nouvelle-Zélande (All Blacks) au Stade de France le 16 novembre 2024 à Saint-Denis près de Paris, France. (Photo par Jean Catuffe/Getty Images)

Deuxième match des Bleus sur TF1 et deuxième record d’audience. Samedi 16 novembre, 7,3 millions de téléspectateurs ont regardé la victoire de la France sur la Nouvelle-Zélande en direct, avec un pic à 8,3 millions de téléspectateurs. Tandis que 3,3 millions de téléspectateurs sont restés pour l’après-match animé par Isabelle Ithurburu et Christian Califano.

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En face, la concurrence n’était pas très virulente avec Meurtres à Amiens sur France 3 (3,2 millions), Starmania sur France 2 (1,8 million) ou Code Quantum sur M6 (696 000).

Une audience jeune

Par rapport aux autres chaînes, ce match représente en moyenne 38% de parts d’audience chez les 4 ans et plus. Mais quand on y regarde de plus près, c’est surtout la catégorie 15-24 ans qui était la plus présente devant son écran ce soir-là avec 63% de parts d’audience.

A titre de comparaison avec le foot, par exemple, TF1 avait enregistré 4,95 millions de téléspectateurs face au France-Israël en Ligue des Nations jeudi soir.

Pourquoi c’est un record ?

Une semaine auparavant, TF1 parlait déjà d’un record pour un match de rugby avec les 4,5 M de personnes en moyenne (26,3 % de parts d’audience) devant leur écran.

Mais cette fois, le record de France v Nouvelle-Zélande est plus flagrant car il dépasse de loin les audiences enregistrées par France TV sur le Tournoi des Six Nations 2024 où chaque match de l’équipe de France était suivi en moyenne par 6 millions de spectateurs (35,5% de parts d’audience).

La meilleure audience du Tournoi 2024 avait été le Crunch suivi par 6,7 millions de téléspectateurs, avec un pic à 7,9 millions.

Dans la moyenne des matchs de rugby sur TF1

En fait, ce score est quasiment dans la moyenne des 20 matchs diffusés en prime time sur TF1 lors de la Coupe du Monde de Rugby 2023 (7,5 millions de téléspectateurs).


« A noter que les rencontres des Bleus diffusées sur TF1 ont rassemblé 14,3 millions de téléspectateurs en moyenne », précisait au lendemain de l’évènement TF1 dans un communiqué.

Le Mag de la Coupe du monde de rugby, présenté par Isabelle Ithurburu après chaque match diffusé sur TF1, enregistrait en moyenne 1,8 million de téléspectateurs.

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Avec de tels résultats, pas étonnant que TF1 fasse monter les enchères pour tenter de décrocher les droits de retransmission du Tournoi des Six Nations, depuis toujours détenus par France Télévision.

Visionnez l'épisode exclusif de "Walk the Talk" où Ardie Savea discute avec Jim Hamilton de son expérience à la Coupe du Monde de Rugby 2023, de sa vie au Japon, de son parcours avec les All Blacks et de ses perspectives d'avenir. Regardez-le gratuitement dès maintenant sur RugbyPass TV.

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J
JW 13 minutes ago
Does South Africa have a future in European competition?

In another recent article I tried to argue for a few key concept changes for EPCR which I think could light the game up in the North.


First, I can't remember who pointed out the obvious elephant in the room (a SA'n poster?), it's a terrible time to play rugby in the NH, and especially your pinnacle tournament. It's been terrible watching with seemingly all the games I wanted to watch being in the dark, hardly able to see what was going on. The Aviva was the only stadium I saw that had lights that could handle the miserable rain. If the global appeal is there, they could do a lot better having day games.


They other primary idea I thuoght would benefit EPCR most, was more content. The Prem could do with it and the Top14 could do with something more important than their own league, so they aren't under so much pressure to sell games. The quality over quantity approach.


Trim it down to two 16 team EPCR competitions, and introduce a third for playing amongst the T2 sides, or the bottom clubs in each league should simply be working on being better during the EPCR.


Champions Cup is made up of league best 15 teams, + 1, the Challenge Cup winner. Without a reason not to, I'd distribute it evenly based on each leauge, dividing into thirds and rounded up, 6 URC 5 Top14 4 English. Each winner (all four) is #1 rank and I'd have a seeding round or two for the other 12 to determine their own brackets for 2nd, 3rd, and 4th. I'd then hold a 6 game pool, home and away, with consecutive of each for those games that involve SA'n teams. Preferrably I'd have a regional thing were all SA'n teams were in the same pool but that's a bit complex for this simple idea.


That pool round further finalises the seeding for knockout round of 16. So #1 pool has essentially duked it out for finals seeding already (better venue planning), and to see who they go up against 16, 15,etc etc. Actually I think I might prefer a single pool round for seeding, and introduce the home and away for Ro16, quarters, and semis (stuffs up venue hire). General idea to produce the most competitive matches possible until the random knockout phase, and fix the random lottery of which two teams get ranked higher after pool play, and also keep the system identical for the Challenge Cup so everthing is succinct. Top T2 side promoted from last year to make 16 in Challenge Cup

207 Go to comments
J
JW 5 hours ago
Does South Africa have a future in European competition?

I had a look at the wiki article again, it's all terribly old data (not that I'd see reason for much change in the case of SA).

Number Of Clubs:

1526

Registered+Unregistered Players:

651146

Number of Referees:

3460

Pre-teen Male Players:

320842

Pre-teen Female Player:

4522

Teen Male Player:

199213

Teen Female Player:

4906

Senior Male Player:

113174

Senior Female Player:

8489

Total Male Player:

633229

Total Female Player:

17917


So looking for something new as were more concerned with adults specifically, so I had a look at their EOY Financial Review.

The total number of clubs remains consistent, with a marginal increase of 1% from 1,161 to 1,167. 8.1.

A comparative analysis of verified data for 2022 and 2023 highlights a marginal decline of 1% in the number of female players, declining from 6,801 to 6,723. Additionally, the total number of players demonstrates an 8% decrease, dropping from 96,172 to 88,828.

So 80k+ adult males (down from 113k), but I'm not really sure when youth are involved with SAn clubs, or if that data is for some reason not being referenced/included. 300k male students however (200k in old wiki data).


https://resources.world.rugby/worldrugby/document/2020/07/28/212ed9cf-cd61-4fa3-b9d4-9f0d5fb61116/P56-57-Participation-Map_v3.pdf has France at 250k registered but https://presse-europe1-fr.translate.goog/exclu-europe-1-le-top-10-des-sports-les-plus-pratiques-en-france-en-2022/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp has them back up at 300k registered.


The French number likely Students + Club, but everyone collects data different I reckon. In that WR pdf for instance a lot of the major nations have a heavily registered setup, were as a nation like England can penetrate into a lot more schools to run camps and include them in the reach of rugby. For instance the SARU release says only 29% of schools are reached by proper rugby programs, where as the 2million English number would be through a much much higer penetration I'd imagine. Which is thanks to schools having the ability to involve themselves in programs more than anything.


In any case, I don't think you need to be concerned with the numbers, whether they are 300 or 88k, there is obviously a big enough following for their pro scenes already to have enough quality players for a 10/12 team competition. They appear ibgger than France but I don't really by the lower English numbers going around.

207 Go to comments
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