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Comment l'Allianz Stadium (Twickenham) va générer des bénéfices

Une vue générale du stade avant le match de préparation à la Coupe du Monde de Rugby 2023 entre la Nouvelle-Zélande et l'Afrique du Sud au stade de Twickenham, dans l'ouest de Londres, le 25 août 2023. (Photo by Ian Kington / AFP) (Photo by IAN KINGTON/AFP via Getty Images)

La Fédération anglaise de rugby (RFU) a mis en place des mesures afin d’augmenter les bénéfices générés par l’Allianz Stadium, Twickenham. La RFU a lancé une consultation publique afin d’organiser jusqu’à « 15 événements non-sportifs » dans le stade.

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Dans le cadre de ce programme à long terme pensé pour développer le stade national, l’instance gouvernante du rugby anglais a demandé l’avis des résidents, des entreprises et de la communauté du rugby concernant ses propositions.

Aujourd’hui, la RFU ne peut y organiser que trois concerts au maximum par an, chacun selon une capacité réduire en comparaison aux 82 000 places ouvertes pour les matchs de rugby. Deux de ces concerts doivent être prévus un samedi.

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Cela signifie que les artistes ne peuvent se produire trois jours de suite, ce qui fait que Twickenham n’est plus aussi en vue que les autres stades du pays ces dernières années.

Dans un communiqué paru ce lundi 7 octobre, Alex Cohen, directeur des opérations à Twickenham pour la RFU a déclaré : « L’Allianz Stadium génère 90 % des revenus de la RFU et cet argent est réinvesti dans le rugby amateur et professionnel anglais.

« Une étude a montré que ce stade avait rapporté environ 180 millions de livres sterling par an entre 2015 et 2019. […] Nous avons prouvé, par le passé, que nous savons organiser des événements non-rugbystiques, comme avec les concerts de Depeche Mode, des Rolling Stones ou encore de Lady Gaga. Malheureusement, ces dernières années, les stars internationales ont choisi de se produire dans d’autres stades car ils offrent une plus grande variété de dates et peuvent accueillir plus de monde. De fait, notre contribution à l’économie nationale et locale s’en trouve amoindrie.

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« Il est important que nous puissions accueillir plus d’événements afin d’investir et de redévelopper l’Allianz Stadium. Nous connaissons l’impact de ce stade dans la vie des résidents et des entreprises. C’est pourquoi nous voulons entendre leur point de vue afin d’améliorer l’expérience les jours de match et de trouver un moyen de nous associer avec la communauté locale pour que ce stade new-look profite aux résidents locaux. »

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Le processus de consultation fait partie du plan à plus large échelle de la RFU, qui travaille pour que le stade reste en adéquation avec les besoins modernes.

Cette stratégie s’étale sur 10 ans. Elle s’appuie sur l’évaluation des travaux qui peuvent être entrepris au sein du stade et devrait être présentée à la RFU l’année prochaine.

Cet article a été publié initialement en anglais sur RugbyPass.com et adapté en français par Idriss Chaplain.

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JW 36 minutes ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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