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La Premiership bat des records, mais reste loin du Top 14

La finale de Gallagher Premiership a opposé cette année Northampton et Bath, les Saints l'emportant 25-21 (Photo by George Wood/Getty Images).

Cela vous a peut-être échappé, mais Northampton a été sacré champion d’Angleterre le 8 juin dernier, en disposant de Bath en finale (25-21).

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Pour la dernière de Courtney Lawes sous le maillot des Saints, Northampton a décroché le deuxième titre national de son histoire, et ce devant une audience record.

La Gallagher Premiership vient en effet de livrer les chiffres relatifs à cette finale, et s’en enorgueillit franchement.

« La foule record, les chiffres de la télévision et l’engagement sur les plateformes sociales reflètent l’événement phénoménal qu’a été la finale de la Gallagher Premiership Rugby 2024 », se félicite Rob Calder, directeur du développement de la Premiership, dans un communiqué.

Voyons dans le détail ce que ça donne. Jusqu’à 1,25 million de personnes étaient en moyenne devant leur télévision samedi dernier, ce qui constitue la plus forte part d’audience jamais enregistrée pour un match de Premiership.

Avec 14,3 % de parts de marché cumulées, soit un téléspectateur sur sept devant le match, les deux diffuseurs, TNT Sports et ITV 1, ont logiquement bénéficié de cet engouement. C’est particulièrement vrai pour ITV 1, qui a enregistré sa meilleure audience sur un match de championnat anglais.

L’engagement sur les réseaux sociaux est un autre motif de satisfaction. 13,1 millions d’impressions sur les réseaux de Premiership Rugby ont été relevées pendant la semaine de la finale, et 3,6 millions de pages ont été consultées sur le site Web et l’application pendant les play-offs et la finale. Des chiffres qui témoignent de l’ampleur prise par les médias sociaux, même dans le cadre d’événement sportif diffusé en direct.

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Ces chiffres en hausse à tous les niveaux, mais sont-ils si bons que ça si on les compare à d’autres championnats ? Nous avons repris les données tirées de la finale du Top 14 2022-2023 pour les opposer à celles de la finale de Gallagher Premiership 2023-2024.

Il en ressort, au premier coup d’œil, que le championnat anglais reste encore bien à la traîne par rapport au championnat de France.

En effet, avec des pays dont la taille et la population sont sensiblement proches, on constate que le Top 14 attire non seulement les meilleurs joueurs du monde, mais aussi un public de plus en plus nombreux et de plus en plus fidèle.

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L’Union Bordeaux-Bègles est ainsi le club le plus soutenu d’Europe quand elle joue à domicile : près de 28 000 personnes en moyenne viennent au stade Chaban-Delmas quand Matthieu Jalibert et ses coéquipiers s’y produisent.

La finale Toulouse – La Rochelle de l’an dernier, par son scénario improbable et de l’ascenseur émotionnel pris en deux minutes par Romain Ntamack (il avait raté une pénaltouche qui aurait donné une munition capitale pour son équipe, avant de marquer un essai en solo sur 60 m et d’offrir la victoire à Toulouse, ndlr), a été un sommet du jeu.

Elle a aussi été un sommet en matière de suivi. En effet, plus de 3,5 millions de personnes étaient devant leur téléviseur en moyenne, avec un pic à 4,6 millions, soit plus de 3,5 fois le pic anglais de la finale 2024.

Logiquement, on retrouve cette différence dans les parts de marché : la finale française de l’an dernier regroupait plus de 20 % de l’ensemble des audiences hexagonales, quand le duel entre Courtney Lawes et Finn Russell a attiré 14,3 % des Anglais présents devant leur télé.

Là où l’Angleterre a un léger avantage, c’est sur l’affluence au stade. C’est avant tout une question de capacité, mais c’est aussi une différence culturelle. Les Britanniques vont plus facilement au stade que les Français. On le constate en comparant ces finales, mais aussi en observant les affluences dans le rugby féminin ou le football, qu’il soit professionnel ou amateur.

Là où la Premiership possède une longueur d’avance, c’est sur l’analyse des réseaux sociaux. On dispose ainsi des statistiques des séquences issues d’émissions qui circulent sur les médias sociaux, et comme indiqué plus haut, les chiffres sont marquants.

En France, Médiamétrie vient de s’y mettre. L’institut chargé des mesures d’audience propose depuis peu les statistiques des séquences issues d’émissions qui circulent sur les médias sociaux. Il faudra attendre les jours suivant le 28 juin, date de la finale du Top 14, pour croiser les données françaises et anglaises.

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JW 1 hour ago
Crusaders vs Force takes: Let's talk about Sevu Reece, forgotten All Black returns

I think Reece has bulked up too much and now doesn’t have the pace to perform to his previously high standards. He’s making himself less of a winger but I’m not really sure he’s filling another role succinctly either. I think criticism at the AB level has seen him try to redevelop his game, I’m really not sure he can be continued to be used at the highest level. Definitely becoming the wing version Richie Mo’unga is possible (if not already attained) at Super Rugby level however. I loved watching him play when he first broke through.

The Force are undeniably much improved this season, but it’s going to take some reps to prove to themselves that they really can hang with the big dogs.

Yeah they’re still well off in the quality personal front.

It was the 21-year-old’s first appearance of the season, and he certainly made the most of it, with 13 carries accounting for 50 running metres – each of them passing by in a blur as Springer made his may to the try line time and time again.

Will Jordan was playmaking superbly to assist the youngster’s points tally, but it was all individual brilliance in the 53rd minute when Springer tiptoed down the sideline before collecting his own chip kick and outpacing the final two defenders to score under the posts.

After pre-season I said that I wanted Springer to cement the starting jersey, and that (well I’ve not no idea exactly which sides they play) another new wing recruit, Kunawave, would replace Reece as the Fijian Flyer in the team by season end. Reece might be making that tough, but unfortunately it looks like there wasn’t a full squad spot for the young fella and he has since made his AB7s debut instead. Watch this space though as he and Saifoloi look to have the X factor👍


That Jordan pass to Springer aside it was otherwise a very lackluster game for him as he looks to be struggling with processing his option taking in this new style he’s trying. Still have to think a man of that talent and ingenuity is going to make it click sooner or later though!

t’s a congested position, and after Ennor shot down talk of him being swept up by a Top 14 outfit this week, it looks as if the Crusaders have some selection headaches to solve in the coming weeks.

That’s great news. I can’t remember if it was because he actually made his return in pre-season or not but for some reason I was liking how Ennor looked like he might be providing the right options for Saders and even ABs when back. Very pleased to see him fit straight in though there was plenty of space on offer but he almost looked as if he was more dangerous with no space. Could be the long looked for option at 13?

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J
JW 2 hours ago
Chiefs vs Blues takes: Blues need Spider-Man, McKenzie is All Blacks’ form 10

Chiefs were in the driver’s seat for most of Saturday night’s fixture in the Tron

I don’t know about that. The majority of stats all favour the Blues.

Referee Ben O’Keeffe did show the rising star a yellow card during the second half after a series of infringements from the Blues, but that shouldn’t take away too much from the main point here. Taele looks at home with the Blues in Super Rugby Pacific.

There were a few errors that crept into his performance in that second half, but yes, I was surprised after watching him a few times how comfortable he looked in his role as a 2nd5, and even how well he performed it. It is a shame for Lam to be injured but I picked up a distinct difference in how the backline functioned by having Taele at twelve instead. I might not have given him another go this week but now it will be very interesting to see what Vern does and without knowing what else is going on (Pero might be fit enough to start and psuh Plummer to 12) I think he might start again (Heem has been very very good in the role in recent years, is he fit).

Shaun Stevenson fails to make an All Blacks-worthy statement

He’s leaving Hamish (don’t know how you missed that), it’s impossible to make a statement for AB selection, and that also be well out of his mind.


Watching him in Japan he looked to be struggling as much of his team. Which is often how I think his contributions have depended, how well he fits in with the team. He’s a very unique player and I don’t think the Chiefs have anywhere near the right momentum and structure to unlock Shaun’s strengths. In saying that I thought he played well and that pass showed he’s in a great headspace, you might also be overplaying Corey’s contribution, which from the weekend would be of greatest value if he was Lams midfield replacement imo. I’d like Forbes to return this weekend and don’t think Corey did enough to take that opportunity away from him.

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J
Jahmirwayle 2 hours ago
Mixed Wales update on availability of Josh Adams, Gareth Anscombe

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J
JW 2 hours ago
Super Rugby Pacific has turned the ship around in the right direction

“We want jeopardy in our competition, right? We want ladder movement. We don’t want teams to stay in the same ladder position that they were in last year.

You need promotion relegation then. You cannot always rely on 4 teams being the right number for Australia, it could mean that they are too strong in future. Or that Fijian Drua doesn’t always has the players to knock of the best.

“We want unexpected results. We want every fan to be sitting here on a Friday at lunchtime going ‘I’m a chance this weekend’.’’ 

Oh, so you want a made up fantasy league like the NFL, rather than a quantifiable competition like NPC, and to a lesser degree, then NRL. Meaningless rather than meaningful, you don’t want the best of NSW taking on the best of Queensland, or the Blues region versus the Chiefs region.


There is still huge room for improvement in the way rugby is played and officiated, it is an incredibly young professional sport. Some of these introduced concepts are tricks taken from others and have done a lot to engage and increase Super Rugby’s appeal, but there has been a hint of whether the game is selling it’s soul to get back on the table.

For me, Super Rugby’s best years were around the turn of the millennium, when the Crusaders and Brumbies held sway. The speed with which possession was recycled at the breakdown and the minutes the ball was in play remains my benchmark for flowing rugby. 

Have you used you’re own license for viewing “feels rather than facts” here Hamish?


I agree, the rugby isn’t as good as it has been at times in the recent past, but it is more engaging. Which I think is due to a whole factor of fortunate and one off reasons, along with targeted ones.

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