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Les droits TV du Top 14 multipliés par 5 en 20 ans

L'importance de l'accord TV avec Canal+ en France avait permis aux clubs du Top 14 de résister à la pandémie (Photo par Jean Catuffe/Getty Images).

Alors que le précédent contrat entamé en 2023 et courant jusqu’en 2027 est encore loin d’être terminé, la Ligue Nationale du Rugby (LNR) a décidé de lancer dès ce début avril son appel d’offres pour les quatre ans qui suivront, 2027-2031.

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Personne ne pourra accuser la LNR d’être ultra prévoyante. Au moins, elle ne sera pas prise au dépourvu à devoir négocier les droits en dernière minute comme c’est souvent le cas avec la Ligue 1.

Ce n’est pas une nouveauté car les droits de la saison 2019-2023 s’étaient négociés en 2016, permettant à toutes les parties prenantes de bien anticiper les rentrées d’argent (et les dépenses) à venir. Et force est de constater que le montant des droits TV a quintuplé en vingt ans.

Lors du contrat 2002-2007, le Top 14 était diffusé pour un montant global de 19,5 millions d’euros. Le montant est passé à 30 millions pour 2001-2011, puis 31,7 millions jusqu’en 2015 avant de s’envoler par la suite : 71 millions (2015-2019), 97 millions (2019-2023) et 113,6 millions (2023-2027).

Les observateurs tablent même sur un montant de 130 millions d’euros minimum pour la prochaine session 2027-2031.

« Il y a quatre ans, 113 millions c’était un pari mais aujourd’hui 130 millions pour le Top 14 oui, c’est jouable », assure Vincent Chaudel, fondateur de l’Observatoire du sport business dans les colonnes de Sud-Ouest.

Certes c’est loin du foot – un milliard d’euros par saison espéré – mais la hausse est constante et la LNR espère réaliser une plus-value de 15% par rapport au contrat actuel, comme le précisait le Midol dans son édition du 22 mars.

Au moins quatre candidats sur les rangs

Comme pour le contrat actuel, la Pro D2 fait partie du package avec le Top 14, soit une prévision attendue de 140 millions d’euros tout compris si plusieurs acteurs se livrent une concurrence féroce.

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On trouve sur les rangs Canal +, le diffuseur et partenaire historique, mais aussi beIN Sports, Amazon et l’Anglais DAZN qui veut s’ouvrir les portes du marché français. Pourtant, au Royaume-Uni, les droits de retransmission TV ne sont pas aussi élevés : 42 millions d’euros pour le Gallagher Premiership (2021-2024) et 64 millions pour le United Rugby Championship (2021-224). On connaîtra le nom du prochain diffuseur à la fin du mois de mai.

« Si demain le Top 14 n’était plus sur Canal + mais sur un média qui n’a pas la même visibilité, peut-être que le sponsoring maillot n’aura pas la même valeur. La télé est donc un acteur important de l’écosystème et il est légitime de vouloir anticiper », précise Vincent Chaudel.

Malgré l’échec de la France en quart de finale de la Coupe du Monde de Rugby 2023, le rugby a plus que jamais la côte. Sud-Ouest rappelle d’ailleurs l’audience de la brillante affiche Union Bordeaux-Bègles vs Stade Toulousain du dimanche 24 mars : 42 000 supporters dans les tribunes, 723 000 branchés sur Canal. La chaîne cryptée avant battu son record d’audience.

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Commentaires

1 Comment
T
Trajiko 264 days ago

Pourquoi Canal+ et la LNR ne font pas comme la URC/RTé et ne lancent pas une chaine OTT accessible partout dans le monde, à moins que les droits de diffusion ne soient négociés dans tel ou tel pays ? À moins de vivre en France, Italie, Royaume Uni ou Irlande, il est impossible de regarder légalement un match de Top14 en Europe!

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J
JW 1 hour ago
Does South Africa have a future in European competition?

In another recent article I tried to argue for a few key concept changes for EPCR which I think could light the game up in the North.


First, I can't remember who pointed out the obvious elephant in the room (a SA'n poster?), it's a terrible time to play rugby in the NH, and especially your pinnacle tournament. It's been terrible watching with seemingly all the games I wanted to watch being in the dark, hardly able to see what was going on. The Aviva was the only stadium I saw that had lights that could handle the miserable rain. If the global appeal is there, they could do a lot better having day games.


They other primary idea I thuoght would benefit EPCR most, was more content. The Prem could do with it and the Top14 could do with something more important than their own league, so they aren't under so much pressure to sell games. The quality over quantity approach.


Trim it down to two 16 team EPCR competitions, and introduce a third for playing amongst the T2 sides, or the bottom clubs in each league should simply be working on being better during the EPCR.


Champions Cup is made up of league best 15 teams, + 1, the Challenge Cup winner. Without a reason not to, I'd distribute it evenly based on each leauge, dividing into thirds and rounded up, 6 URC 5 Top14 4 English. Each winner (all four) is #1 rank and I'd have a seeding round or two for the other 12 to determine their own brackets for 2nd, 3rd, and 4th. I'd then hold a 6 game pool, home and away, with consecutive of each for those games that involve SA'n teams. Preferrably I'd have a regional thing were all SA'n teams were in the same pool but that's a bit complex for this simple idea.


That pool round further finalises the seeding for knockout round of 16. So #1 pool has essentially duked it out for finals seeding already (better venue planning), and to see who they go up against 16, 15,etc etc. Actually I think I might prefer a single pool round for seeding, and introduce the home and away for Ro16, quarters, and semis (stuffs up venue hire). General idea to produce the most competitive matches possible until the random knockout phase, and fix the random lottery of which two teams get ranked higher after pool play, and also keep the system identical for the Challenge Cup so everthing is succinct. Top T2 side promoted from last year to make 16 in Challenge Cup

207 Go to comments
J
JW 7 hours ago
Does South Africa have a future in European competition?

I had a look at the wiki article again, it's all terribly old data (not that I'd see reason for much change in the case of SA).

Number Of Clubs:

1526

Registered+Unregistered Players:

651146

Number of Referees:

3460

Pre-teen Male Players:

320842

Pre-teen Female Player:

4522

Teen Male Player:

199213

Teen Female Player:

4906

Senior Male Player:

113174

Senior Female Player:

8489

Total Male Player:

633229

Total Female Player:

17917


So looking for something new as were more concerned with adults specifically, so I had a look at their EOY Financial Review.

The total number of clubs remains consistent, with a marginal increase of 1% from 1,161 to 1,167. 8.1.

A comparative analysis of verified data for 2022 and 2023 highlights a marginal decline of 1% in the number of female players, declining from 6,801 to 6,723. Additionally, the total number of players demonstrates an 8% decrease, dropping from 96,172 to 88,828.

So 80k+ adult males (down from 113k), but I'm not really sure when youth are involved with SAn clubs, or if that data is for some reason not being referenced/included. 300k male students however (200k in old wiki data).


https://resources.world.rugby/worldrugby/document/2020/07/28/212ed9cf-cd61-4fa3-b9d4-9f0d5fb61116/P56-57-Participation-Map_v3.pdf has France at 250k registered but https://presse-europe1-fr.translate.goog/exclu-europe-1-le-top-10-des-sports-les-plus-pratiques-en-france-en-2022/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp has them back up at 300k registered.


The French number likely Students + Club, but everyone collects data different I reckon. In that WR pdf for instance a lot of the major nations have a heavily registered setup, were as a nation like England can penetrate into a lot more schools to run camps and include them in the reach of rugby. For instance the SARU release says only 29% of schools are reached by proper rugby programs, where as the 2million English number would be through a much much higer penetration I'd imagine. Which is thanks to schools having the ability to involve themselves in programs more than anything.


In any case, I don't think you need to be concerned with the numbers, whether they are 300 or 88k, there is obviously a big enough following for their pro scenes already to have enough quality players for a 10/12 team competition. They appear ibgger than France but I don't really by the lower English numbers going around.

207 Go to comments
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