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2024 New Zealand Super Rugby jerseys revealed

The Crusaders unveil their 2024 kit. Image courtesy of Crusaders Twitter.

It’s out with the Adidas and in with the Classic Sportswear for New Zealand Super Rugby teams in 2024, and Wednesday provides fans with a first glimpse of their teams’ new look.

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After two decades of partnership and iconic jerseys, Adidas parts ways with Super Rugby having featured in every highlight and historic moment in recent Super Rugby memory.

It was the promise of easily produced themed kits, such as heritage jerseys, that helped seal the deal for Classic Sportswear in their bid to be the Super Rugby kit providers. Other major leagues around the world have profited and piqued fan engagement with similar themes.

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Fans will have to wait and see what’s in store for alternative designs, but for now, the home and away kits are here.

Blues

The Blues have placed the Auckland skyline at the base of their 2024 kit, along with a jersey design structured around the four harbours of the region.

The Hokianga and Kaipara in the north, and the Manukau and Waitemata in the city.

“Through the centre of our Jersey, these four tides meet, mirroring the collision between the Tasman Sea and the Pacific Ocean at Cape Reinga, in the far north of Te Tai Tokerau.”

The collar and base also sport the colours of the region’s provincial unions.

The Blues also dropped a teaser for a throwback jersey which will be fully revealed on December 1st, with a nod to the 1997 kit.

Chiefs

The Chiefs were the last to the party in announcing their new kits and have revealed some changes, ditching the gradient while keeping the strong Maori design identity.

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“Featuring prominently is the Huia bird whose feathers were tapu for M?ori and worn by great Chiefs into battle. The presence of both male and female Huia signifies the unified approach and the collective mindset of the Chiefs Rugby Club teams.

“The k?whaiwhai (ornate swirls) depicted across the jersey represent the flow of the waterways throughout the region connecting the Chiefs with sponsors, members, players, clubs and supporters.

“The Huia are depicted looking inwards at the taniwha (the protector) and the beating heart of the Chief (the player) who wears the jersey.”

Hurricanes

Strong winds and Wellington are synonymous and the club have found a refreshed way to express that in 2024.

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Within the swirling pattern fans will find Maori and Pasifika designs, encompassing the identity of the region and its people.

“The Hurricanes and Hurricanes Poua see themselves as manifestations of the shifting winds and unstoppable force of a hurricane. Living extensions of T?whirim?tea and Hurutea-?-rangi, mighty atua (gods) of the winds.

“T?whirim?tea’s spirit and energy flow through each and every Hurricane. His power, ingenuity and relentlessness are the foundations of our style of rugby.”

Crusaders

The reigning champions have made the most dramatic changes to their aesthetic, opting for a striped jersey that is angled to represent the peaks of the Canterbury region.

“Weaved into our latest jersey design are six peaks and rivers, honouring our fans and players from across the upper South Island.”

For the Christchurch-based club, the new kit comes at an appropriate time as the famous red and black enters a new era, moving on from Scott Robertson and club legends Richie Mo’unga and Sam Whitelock.

“This year we look at the mountains from a new perspective, acknowledging a new chapter in Crusaders history. We look down the backbone, each mountain lifting us up and taking us to new heights.”

Highlanders

The Southernmost team in Super Rugby Pacific haven’t strayed far from tradition by any means with their kit for 2024, revealing the familiar deep blue as the base of their home kit, with gold and maroon also featured.

The major new addition is the Highlanders logo across the mid-section of each of their jerseys as a grip strip.

“You don’t wear your jersey, you wear your pride” was the theme of the release, as the club looks to their wild landscapes and resilient people as core characteristics to represent.

“Sweeping from the white-tipped mountains of the Southern Alps to the deep blue and green waters of the Pacific Ocean.

“Our colours, our passion, woven together to create a fabric of southern inspiration.”

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3 Comments
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Andrew 395 days ago

Meh? Just a money making thing. The real task is how to get anyone to bother with SR again. Just engrave the trophy with the Saders name and be done with it.

P
Peter 395 days ago

Chiefs not wearing jerseys next year?

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JW 2 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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