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'At least my player rating is good': Joe Rokocoko's take on arguably his crowning rugby achievement

Joe Rokocoko at the 2003 Rugby World Cup. (Photo by Manuel Blondeau via Getty Images)

A World Cup title, a Lions series win, a Super Rugby championship. There are some accomplishments in the world of professional rugby that only a minority of players are ever able to achieve.

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But there’s another feat that’s even more difficult to realise – one which only a few rugby stars in the past three decades have been able to tick off.

Former Blues and All Blacks wing Joe Rokocoko is one such man.

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Writer Tom Vinicombe chats with former All Blacks winger Joe Rokocoko about his time in France and coming through the Auckland Blues playing with Carlos Spencer.

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    Writer Tom Vinicombe chats with former All Blacks winger Joe Rokocoko about his time in France and coming through the Auckland Blues playing with Carlos Spencer.

    When EA Sports published the widely revered Rugby 2005 video game over a decade and a half ago, Rokocoko was asked to grace the cover for the New Zealand edition of the game.

    It was a request that Rokocoko has admitted seemingly appeared out of the blue – but one that every NZ rugby fan at the time would have understood. After all, Rokocoko was the player that every man, woman and child wanted to buy tickets to see during the winter, and emulate on the touch rugby field in summer.

    Rokocoko debuted for the Blues in 2003 as a 21-year-old with zero professional rugby experience. He’d missed out on representing Auckland in the 2002 NPC after breaking an ankle at the Under-21 World Cup held earlier in the year but his prodigious talent and finishing prowess was so evident that Graham Henry – the then-coach of the Blues – brought him straight into the squad.

    That season, the Blues were crowned Super 12 champions for the third time since the competition’s inception seven years prior, with Rokocoko starting on the left wing in the grand final. That same year, he earned a call up to the All Blacks and played in 23 tests over his first two campaigns with the New Zealand national side – scoring 27 tries in the process.

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    All in all, it’s clear to see why Rokocoko made for a good candidate to feature on the Rugby 2005 cover.

    “My sons were actually just talking about it the other day,” Rokocoko told RugbyPass. “They saw a soccer player – I can’t remember who, probably Ronaldo – on the cover of one of the old FIFA games. They asked if I’d ever been on a cover like that and I started to say no but then I remembered that I had been, back in the day.”

    “That opportunity came about this randomly because I hardly played video games. I’m not much of a gamer myself. I think the only time I played that game too was the time they launched it.”

    Rokocoko didn’t accept the offer to feature immediately, however – he’d heard of the superstitions around sports stars featuring on game covers.

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    “You had these conspiracies about all the jinx of being on the cover of a game, being useless as the following year,” he recalled.

    No such curse befell the ‘Rocket Man’, however, with the native Fijian again finding himself in hot form in 2005 – though he was competing with the likes of Doug Howlett, Rico Gear and Sitiveni Sivivatu for minutes with the All Blacks.

    Rokocoko admitted that, like many of his fellow Fijians, he prefers blending in as opposed to standing out.

    “It was quite strange but I think my boys have had more fun with it than I did. They really like the whole big out-there kind of stuff but I’m more laid back, stay in the background. It was quite different for me, and I guess it’s quite an honour to be a part of that.

    “At least I would never have had to finish my career playing that game, I could go for years and years. And at least my player rating is good!”

    Rokocoko left New Zealand at the end of 2011 and managed eight more years of playing professional rugby in France. He retired from the game at the end of the 2019 season.

    New Zealand players that have appeared on rugby video game covers:

    Jonah Lomu Rugby – Jonah Lomu

    EA Rugby – Tana Umaga, Christian Cullen, Josh Kronfeld
    EA Rugby 2004 – Carlos Spencer, Ma’a Nonu and Richie McCaw
    EA Rugby 2005 – Joe Rokocoko
    EA Rugby 06 – Dan Carter
    EA Rugby 08 – Richie McCaw

    Rugby Challenge – Kieran Read, Mils Muliaina, Sonny Bill Williams
    Rugby Challenge 2 – Israel Dagg, Liam Messam, Julian Savea
    Rugby Challenge 3 – Ben Smith, Brodie Retallick, Julian Savea
    Rugby Challenge 4 – Ardie Savea, Beauden Barrett, Richie Mo’unga

    Rugby 18 – Dan Carter

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    Geoff Parling: An Englishman roasting the Lions?

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    JW 1 hour ago
    James O'Connor, the Lions and the great club v country conundrum

    Lol you need to shoot your editor for that headline, even I near skipped the article.


    France simply need to go to a league format for the Brennus, that will shave two weekends of pointless knockout rugby from their season and raise the competitions standards and mystique no end.


    The under age loophole is also a easy door to shut, just remove the lower age limit. WR simply never envisioned a day were teams would target people under the age of 17 or whatever it is now, but much like with Rassie and his use of subs bench, that day was obviously always going to come. I can’t remember how football does it, I think it’s the other way around with them, you can’t sign anyone younger than that but unions can’t stop 17 or 18 yo’s from leaving for a pro club if they want to. There is a transaction that takes place of a few hundred thousand for a normal average player. I’d prefer rugby to be stricter and just keep the union bodies signoff being required.


    What really was their problem with Kite and co leaving though? Do we really need a game dominated by Internationals? I even think WR’s proposed calendar might be a bit too much, with at minimum 12 top tier games being played in the World Championship. I think 10 to 12, maybe any one player playing 10 of those 12 is the best way to think of it, for every international team is max, so that they can allow their domestic comps to shine if they want, and other nations like Japan and Fiji can, even some of the home nations maybe, and fill out their calendar with extra tours if they like them as a way to make money. As it is RA don’t have as good a pathway system, so they could simply buy back those players if they turn good. Are they worried they’ll be less likely to? We wait for baited breath for the new season to be laid out in front of us by WR.

    It could impose sanctions on the Fédération Française de Rugby, but the body which runs the Top 14 and the ProD2, the Ligue Nationale de Rugby, is entirely independent.

    It’s not independent at all. The LNR is a body under, and commissioned by, the FFR (and Government control) to mediate the clubs. FFR can simply install a new club competition if they don’t listen, then you’d see whether the players want to stay at any club who doesn’t tow the line and move to the new competition, as they obviously wouldn’t fall under the auspice of world rugby. They would be rebels, which is fine in and upon itself, but they would isolate themselves from the rest of the game and would need to be OK with that. I have no doubt whatsoever that clubs would have to and want to fall in line to remain part of the EPCR and French rugby. Probably even the last thing they would want is to compete with another French domestic competition that has all the advantages they don’t.


    All those players would do good for a few seasons in France, especially the fringe ones, with thankfully zero risk of them being poached if they turn good. New Zealand had a turn at keeping all of it’s talent, and while it upticked the competitiveness of the Super Rugby teams into a total dominance of Australian and South African counterparts (who were suffering more heavily than most the other way at that stage), it didn’t have as positive an effect on the next step up as ensuring young talents development is not hindered does. Essentially NZR flooded the locate market with players but inevitably it didn’t think the local economy could sustain any more pro teams itself, so now we are seeing a normal amount of exodus for the availability of places again. Are Australia in exactly the same footing? I think so, finances where dicey for a while perhaps but I doubt they are putting money constraints on their contracting now. It’s purely about who leaves to open up opportunity.

    58 Go to comments
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