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Bill Sweeney's 'underperformed massively' assessment of England

RFU CEO Bill Sweeney visits the England dressing room at Rugby World Cup 2023 (Photo by Dan Mullan/Getty Images)

RFU chief Bill Sweeney is optimistic that Wednesday’s launch of a new eight-year men’s professional game partnership will deliver better long-term results for Steve Borthwick’s England.

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The CEO, who gave his 100 per cent backing to the head coach following recent staff upheaval, didn’t pull his punches at the Allianz Stadium launch when delivering his verdict on England’s record since 2003, the year they won the Rugby World Cup and a Six Nations Grand Slam under Clive Woodward.

“From an outcomes point of view, sport is about results, about success,” he insisted. “We have underperformed massively since 2003. We have only won four Six Nations championships, one Grand Slam – 2011, 2016, 17 and 2020. You’d expect more from us and we definitely want to deliver more.

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“We believe we should always be in contention for Six Nations championships and Grand Slams. We believe we should always be in contention in the latter stages of knockouts of World Cups to go forward and win the World Cup.

“We do sincerely believe this gives us a mechanism and the collaboration with the RPA, the players, the PRL clubs and the RFU to enable us to actually do that. We are already seeing some very good outcomes.

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“The U20s Junior World Cup win this year was 12 months ahead of time. We thought we would really be contention next year. As Conor (O’Shea, the RFU director of high performance) has said, we have got stronger U20s coming through and a stronger again U18s coming through.

“A lot of that has already been through improved relationships, how Conor and Phil (Winstanley of Premiership Rugby) and the clubs work together in terms of accessing those players and developing those players.

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“So we think this is an exciting time for the game. It’s a completely different look and feel and structure to govern the professional game going forward, massively different from the previous professional game agreement.

“And frankly, after 18 months of really friendly negotiations, we are just desperate to get away from the deal fatigue and actually get on with implementation and execution.”

That execution will see Borthwick being able to select up to 25 players in an enhanced elite player squad and have the final say on all their sports science and medical matters.

Having followed up an encouraging March in the Six Nations with two plucky tour efforts in New Zealand, the Borthwick regime was rocked by the loss of S&C boss Aled Walters to Andy Farrell’s Ireland while defence coach Felix Jones has also tendered his resignation.

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Sweeney was adamant that these staff issues weren’t a repeat of the personnel merry-go-round that unfolded under Eddie Jones, Borthwick’s predecessor as England boss. Instead, he gave Borthwick his full backing despite the sudden upheaval.

“We are obviously very disappointed,” he said. “You would have seen in New Zealand a lot of good momentum in terms of the way England have been playing with Steve as head coach. We have got a really nice blend of experience and young players coming in now.

“There is real excitement around that. The way we played at the backend of the Six Nations and then in New Zealand was really encouraging and then we have got the autumn coming up, so for that to happen was massively disappointing. It came out of the blue. Totally unexpected.

“What I can say, though, is Steve has absolute 100 per cent support from us, from me personally and from the RFU, and I can also say categorically says he has 100 per cent support from the players in that squad.

“He talked to the players in the squad. They are quite keen to deliver a message which is we have got a really enjoyable environment in that camp, we have got a nice blend of experience and youth, we have got fun, have activities going on.

“They seem to genuinely enjoy being in camp and they want to make sure they have got coaches coming in who are passionate about our journey and the vision we have got to buy into this new structure. To answer your question, disappointing. Things happen. We just need to focus now on moving on.”

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J
JW 3 hours ago
'Passionate reunion of France and New Zealand shows Fabien Galthie is wrong to rest his stars'

Ok, managed to read the full article..

... New Zealand’s has only 14 and the professional season is all over within four months. In France, club governance is the responsibility of an independent organisation [the Ligue Nationale de Rugby or LNR] which is entirely separate from the host union [the Fédération Française de Rugby or FFR]. Down south New Zealand Rugby runs the provincial and the national game.

That is the National Provincial Championship, a competition of 14 representative union based teams run through the SH international window and only semi professional (paid only during it's running). It is run by NZR and goes for two and a half months.


Super Rugby is a competition involving 12 fully professional teams, of which 5 are of New Zealand eligibility, and another joint administered team of Pacific Island eligibility, with NZR involvement. It was a 18 week competition this year, so involved (randomly chosen I believe) extra return fixtures (2 or 3 home and away derbys), and is run by Super Rugby Pacific's own independent Board (or organisation). The teams may or may not be independently run and owned (note, this does not necessarily mean what you think of as 'privately owned').


LNR was setup by FFR and the French Government to administer the professional game in France. In New Zealand, the Players Association and Super Rugby franchises agreed last month to not setup their own governance structure for professional rugby and re-aligned themselves with New Zealand Rugby. They had been proposing to do something like the English model, I'm not sure how closely that would have been aligned to the French system but it did not sound like it would have French union executive representation on it like the LNR does.

In the shaky isles the professional pyramid tapers to a point with the almighty All Blacks. In France the feeling for country is no more important than the sense of fierce local identity spawned at myriad clubs concentrated in the southwest. Progress is achieved by a nonchalant shrug and the wide sweep of nuanced negotiation, rather than driven from the top by a single intense focus.

Yes, it is pretty much a 'representative' selection system at every level, but these union's are having to fight for their existence against the regime that is NZR, and are currently going through their own battle, just as France has recently as I understand it. A single focus, ala the French game, might not be the best outcome for rugby as a whole.


For pure theatre, it is a wonderful article so far. I prefer 'Ntamack New Zealand 2022' though.

The young Crusader still struggles to solve the puzzle posed by the shorter, more compact tight-heads at this level but he had no problem at all with Colombe.

It was interesting to listen to Manny during an interview on Maul or Nothing, he citied that after a bit of banter with the All Black's he no longer wanted one of their jersey's after the game. One of those talks was an eye to eye chat with Tamaiti Williams, there appear to be nothing between the lock and prop, just a lot of give and take. I thought TW angled in and caused Taylor to pop a few times, and that NZ were lucky to be rewarded.

f you have a forward of 6ft 8ins and 145kg, and he is not at all disturbed by a dysfunctional set-piece, you are in business.

He talked about the clarity of the leadership that helped alleviate any need for anxiety at the predicaments unfolding before him. The same cannot be said for New Zealand when they had 5 minutes left to retrieve a match winning penalty, I don't believe. Did the team in black have much of a plan at any point in the game? I don't really call an autonomous 10 vehicle they had as innovative. I think Razor needs to go back to the dealer and get a new game driver on that one.

Vaa’i is no match for his power on the ground. Even in reverse, Meafou is like a tractor motoring backwards in low gear, trampling all in its path.

Vaa'i actually stops him in his tracks. He gets what could have been a dubious 'tackle' on him?

A high-level offence will often try to identify and exploit big forwards who can be slower to reload, and therefore vulnerable to two quick plays run at them consecutively.

Yes he was just standing on his haunches wasn't he? He mentioned that in the interview, saying that not only did you just get up and back into the line to find the opposition was already set and running at you they also hit harder than anything he'd experienced in the Top 14. He was referring to New Zealands ultra-physical, burst-based Super style of course, which he was more than a bit surprised about. I don't blame him for being caught out.


He still sent the obstruction back to the repair yard though!

What wouldn’t the New Zealand rugby public give to see the likes of Mauvaka and Meafou up front..

Common now Nick, don't go there! Meafou showed his Toulouse shirt and promptly got his citizenship, New Zealand can't have him, surely?!?


As I have said before with these subjects, really enjoy your enthusiasm for their contribution on the field and I'd love to see more of their shapes running out for Vern Cotter and the like styled teams.

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