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Amy Rule: From 'culture shock' of first Test to winning the World Cup

Amy Rule of the New Zealand Black Ferns poses for a portrait after winning the Rugby World Cup 2021 final match between New Zealand and England at Eden Park, on November 12, 2022, in Auckland, New Zealand. (Photo by Hannah Peters - World Rugby/World Rugby via Getty Images)

Amy Rule conceded she wasn’t ready for international rugby in November 2021 when the Black Ferns toured the UK and France.

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In March 2023 she was “ugly crying” as she returned to her old school, Aparima College in Riverton, Southland with the Rugby World Cup.

“Debuting on that tour was a culture shock but it made me excited that I had so much to learn,” Rule told RugbyPass.

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“I decided after that tour I had to be the best version of myself on and off the field. I needed to be an athlete.

“Sometimes as a prop, we’re put into a box. Scrum is all you need. I wanted to be fitter, faster, stronger, and contribute all around the park.

Rule started five of the six Black Ferns matches in their World Cup triumph. She is the spine of the Matatu front row in Super Rugby Aupiki and in March will head to Canberra to play for the Brumbies in Super Rugby W.

“Natalie Delamere played for the Waratahs last year and I thought that’s pretty cool. I’m going to Australia to branch out a wee bit, challenge myself against new opposition and play a different style of rugby.

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“It’s a bit of a risk but I’m only young and I’ve had the same coaches and teammates for four years. One of the things I love about rugby is connecting with new people.”

The Black Ferns beat Australia four times in 2022 but Rule believes the sport is growing across the Tasman.

“The Wallaroos have consistently built. The more time you spend together the more competitive you become, and they showcased that last year. They’ve got some wicked props over there who run all day. I hope I can keep up.”

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Of more immediate concern to Rule is Super Rugby Aupiki. Matatu started the competition with their first-ever win 33-31 against the Blues on Saturday.

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Matatu was ahead 33-12 only for the Blues to launch a furious fightback. With the last play of the game Blues’ first-five Ruahei Demant missed a conversion attempt which would have sent the game into extra time.

“It’s so competitive now those one-percenters make the difference. Some of us didn’t even realise if she got the kick, we were headed to golden point. It was pretty hectic.

“In pre-season, we tried a lot of things that weren’t connecting. It was exciting on Saturday that improved but then I think the Blues stepped it up and said, ‘this isn’t good enough.’

“With short turnarounds and little pre-season, you must take more risks to create more opportunities. We’re lucky at Matatu we’ve got a lot of connections in the forwards because we’ve played a lot of rugby together but I think Saturday showed that this competition is close and momentum can shift really quickly.”

This weekend Matatu will seek to continue their winning form against Hurricanes Poua in Christchurch. The Poua was demolished in the first round by reigning champions Chiefs Manawa 53-21. Rule is weary of a Hurricanes fightback.

“They’ve got some absolute weapons in there so sticking to the game plan, shutting down their threats, and grinding for the full 80 will be crucial.”

The Poua beat Matatu 45-26 in pre-season with prolific Black Ferns winger Ayesha Leti-I’iga scoring three tries.

Leti-I’iga scored the winning try in the World Cup final on November 12, 2022, against England at Eden Park. A less celebrated, but equally important try was that scored by Rule just before halftime. The Black Ferns deficit was reduced from a dozen to a converted try.

“I’m never usually in the back of the maul. I’m usually a shield for the hooker. For some reason, I thought I’m going to grab this ball and I looked up and I second guessed it, which is terrible in an international game, you don’t have time to think you’ve got to do, but when I looked up, I was like ‘is that the try line?’ ‘Am I supposed to score this?’ It’s very unnatural for me, but I thought let’s give this a crack.

“It was an awesome way to finish the half. England had been scoring mauls on us all day so to get one back on them after working on it all year was awesome. It was like, ‘we’ve got this.’”

Former Black Ferns Director of Rugby Wayne Smith has suggested the maul should be banned. Rule disagrees.

“I like rolling mauls. I scored a try,” she laughed.

“Mauls are a special thing for forwards to compete in. They’re the most frustrating thing and exciting thing at the same time. I know Smithy loves that real fast, free, wide game but sometimes you’ve got to roll your sleeves up and put your head in dark places.”

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J
JW 3 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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