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'We were told women's rugby doesn't matter. 12 years later, Eden Park's sold out bro.'

Ruby Tui of New Zealand celebrates with teammates after scoring a try during the Pool A Rugby World Cup 2021 New Zealand match between Australia and New Zealand at Eden Park on October 08, 2022, in Auckland, New Zealand. (Photo by Hagen Hopkins - World Rugby/World Rugby via Getty Images)

When Black Ferns stars Ruby Tui and Kendra Cocksedge met 12 years ago, they were told “women’s rugby doesn’t matter” – but that couldn’t be further from the truth.

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The Black Ferns have inspired and united the nation during their epic run at the World Cup, as these players continue to rewrite what was once throught to be possible.

Players such as Tui, Cocksedge and Stacey Fluhler are among an outstanding group of New Zealand women who’re embodying their roles as pioneers for the next generation who’re watching on in awe.

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New Zealand are now just a matter of days away from playing against World No. 1 England in a Rugby World Cup final at a sold-out Eden Park.

As Tui reflected, a “special moment” in history awaits both women’s rugby, and the nation of Aotearoa.

“Just imagine this nobody knows who the Black Ferns are, nobody know what they look like, nobody follows women’s rugby, we’re told you’ll never be paid,” Tui told reporters.

“We’re told we’re not giving you Eden Park for the World Cup, we’ll give you somewhere that holds five thousand.

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“We’re told women’s rugby doesn’t matter and here we are 12 years later, Eden Park’s sold out bro.

“We’ve all got stories, we’ve got amazing people in the team… we’re at home, we’re playing the best team in the world, and I’m sitting here talking to the most media I have for the Black Ferns.

“It’s a special moment, it’s a really, really special moment.

“Sometimes kiwis can be so laid back we’re lying down but we’ve finally got up. We’re stoked about it.”

The Black Ferns have come a long way in 12-months, and they’ve captured the imagination of the nation who are now daring to dream along with these players.

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The women in black played two Tests each against both England and France during their end-of-season tour last year, and were defeated by emphatic margins in all four matches.

But spurred on by both the hope and passion of a nation, the Black Ferns rewrote their own history as the team beat France in Auckland to qualify for the final.

Sure, it came down to a missed penalty kick from flyhalf Caroline Drouin in the final minute, but the sheer euphoria from the players and crowd as Cocksedge kicked the ball out was incredible.

While they passed their first close contest of the tournament, it doesn’t get any easier against England.

The Red Roses are full of confidence, and are charging into the World Cup decider on the back of a 30-Test win streak.

“We’re about to play the best team in the world,” Tui added.

“Obviously want to take their heads off, but I’m proud of them for what they’ve done for women’s rugby. They’re leading the world in all facets of it, we’ve got a little bit of catching up to do.

“To play the best team in the world in New Zealand, sold out at Eden Park, in front of Aotearoa… I can’t wait for that.”

Under the guidance of rugby supercoach Wayne Smith, the Black Ferns have transformed their game, and now possess one of the most threatening attacking brands of rugby in the sport.

Veteran halfback Cocksedge said she’s really enjoying being able to “express myself more.”

“I probably fell into a bit of a structured game the last few years and when Smithy came on and the first thing he said to me is we’re not doing any box kicks, we’re getting rid of that as part of our game,” Cocksedge said.

“For me I’ve just been allowed to express myself more a bit more and as a nine we love that, to be able to play freely and just play what’s in front is important.

“For someone that’s been around for a long time I could’ve had a real fixed mindset on that but I’ve got a growth mindset and I absolutely love being able to play the way we are.

“I’m actually enjoying it, I think that’s probably what it comes down to. I probably just got into a position where I was just being a halfback and I was just passing, but now I’m taking quick taps, I can have runs around the rucks if it’s on.”

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Tom 5 hours ago
Will Bristol's daredevil 'Bears-ball' deliver the trophy they crave?

Also a Bristol fan and echo your sentiments.


I love watching Bristol but their approach will only get them so far I think. Exeter played like this when they first got promoted to the prem and had intermittent success, it wasn't until they wised up and played a more balanced game that they became a consistently top side.


I really want Bristol to continue playing this brand of rugby and I don't mind them running it from under their posts but I don't think they need to do it every single time. They need to be just a little bit more selective about when and where on the pitch they play. Every game they put themselves under so much needless pressure by turning the ball over under their posts trying to do kamikaze moves when it's not required. By all means run it from your goal line if there is a chance for a counter attack, we all want to see Bristol running in 100m tries from under their posts but I think until they learn when to do it and when to be pragmatic, they are unlikely to win the premiership.


Defense has been a real positive from Bristol, they've shown a lot of improvement there... And I will say that I think this kamikaze strategy they employ is a very good one for a struggling side and could be employed by Newcastle. It's seems to have turned around Gloucester's fortunes. The big advantage is even if you don't have the biggest and best players, what you have is cohesion. This is why Scotland keep battering England. England have better individuals but they look muddled as a team, trying to play a mixed strategy under coaches who lack charisma, the team has no identity. Scotland come out and give it full throttle from 1-15 even if they struggle against the top sides, sides like England and Wales who lack that identity drown under the relentless will and synergy of the Scots. If Newcastle did the same they could really surprise some people, I know the weather is bad up there but it hasn't bothered the Scots. Bristol can learn from Scotland too, Pat is on to something when he says the following but Scotland don't play test matches like headless chickens. They still play with the same level of clarity and ambition Bristol do but they are much better at picking their moments. They needed to go back to this mad game to get their cohesion back after a couple of seasons struggling but I hope they get a bit wiser from matches like Leinster and La Rochelle.


“If there’s clarity on what you’re trying to do as a team you can win anything.”

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