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Bledisloe Cup rugby is just better during the day time

(Photo by Daniel Carson / www.photosport.nz)

I’m excited already.

Yep, there’s just something about the quality of day time rugby and, in this instance, the nostalgia it engenders.

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Rugby Australia (RA) is considering staging the September 22 test between the Wallabies and All Blacks in the afternoon.

It’s sound logic on a couple of fronts from RA.

They can dress it up as an attempt to connect with their audience and the grassroots rugby community, but the reality is the now-traditional evening kickoff would pit the Wallabies against the NRL playoffs and a potential ratings bath.

The other aspect is the games are broadcast by the same network.

It makes sense for the broadcaster to split the games up and, in theory, capture viewers from day time into night.

Commercially, there’s no benefit in competing broadcasts either. Definitely not for RA and its loyal sponsors.

Whatever the machinations, day time rugby is just better.

Australia has hosted three day time Bledisloe Cup clashes in the professional era: in 1995, 1996 and 2021.

Each was a cracker.

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I have a special fondness for 1996, when the All Blacks came back from the dead to win in Brisbane.

It was Christian Cullen, from memory, that scored the clincher, after Wallabies No.8 Michael Brial had turned All Blacks centre into a punching bag.

I was playing club rugby in Manawatu back then. As was custom, kickoffs were moved forward so we could assemble afterwards to watch the test.

I remember piling into some dingy room beneath the grandstand at the Palmerston North Showgrounds with a couple of hundred others to view it on a big screen.

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The beers and high-fives were definitely flowing when the All Blacks got up to win.

Maybe we were young and naive. Maybe the game was just better back then.

I don’t know.

All I can say was the care-factor about All Blacks results was massive and the team had few, if any, knockers in the media or general public.

Home or away, the team predominantly had day time kickoffs and lives were rearranged to accommodate it. Taping the game or catching a few highlights later was unthinkable.

Years later, I had the good fortune to work on a television show with Bunce.

I never bothered him with the Brial stuff, but lapped up his other stories about life under coaches Laurie Mains and then John Hart.

Many of those men in black were icons as much as rugby players: Lomu, Fitzpatrick, Brooke, Jones, Cullen, Brown, Loe and Bunce himself.

Day time rugby doesn’t pay the bills. I think we all reluctantly accept that.

But it is a better product and spectacle and, for us actual fans, that’s what’s important. Not how much you can charge television advertisers after dark.

September’s Bledisloe might prove a one-off or a novelty, which is a shame.

But that’s no reason not to enjoy it when it rolls round.

Rugby in Australia has to start going about things differently. Their current model is tired and unsuccessful and change is required.

Perhaps day time tests can begin to become the game’s point of difference?

I doubt it, but I know I’ll be putting the rest of my life on hold to gather with a few mates on September 22.

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Comments

1 Comment
J
Jen 308 days ago

Day time matches are great and make it heaps easier for families and youngens to get to games. I’m really looking forward to the Bledisloe this year.

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Comments on RugbyPass

J
JW 2 hours ago
‘The problem with this year’s Champions Cup? Too many English clubs’

Like I've said before about your idea (actually it might have been something to do with mine, I can't remember), I like that teams will a small sustainable league focus can gain the reward of more consistent CC involvement. I'd really like the most consistent option available.


Thing is, I think rugby can do better than footballs version. I think for instance I wanted everyone in it to think they can win it, where you're talking about trying to make so the worst teams in it are not giving up when they are so far off the pace that we get really bad scorelines (when that and giving up to concentrate on the league is happening together). I know it's not realistic to think those same exact teams are going to be competitive with a different model but I am inclined to think more competitive teams make it in with another modem. It's a catch 22 of course, you want teams to fight to be there next year, but they don't want to be there next year when theres less interest in it because the results are less interesting than league ones. If you ensure the best 20 possible make it somehow (say currently) each year they quickly change focus when things aren't going well enough and again interest dies. Will you're approach gradually work overtime? With the approach of the French league were a top 6 mega rich Premier League type club system might develop, maybe it will? But what of a model like Englands were its fairly competitive top 8 but orders or performances can jump around quite easily one year to the next? If the England sides are strong comparatively to the rest do they still remain in EPCR despite not consistently dominating in their own league?


So I really like that you could have a way to remedy that, but personally I would want my model to not need that crutch. Some of this is the same problem that football has. I really like the landscape in both the URC and Prem, but Ireland with Leinster specifically, and France, are a problem IMO. In football this has turned CL pool stages in to simply cash cow fixtures for the also ran countries teams who just want to have a Real Madrid or ManC to lose to in their pool for that bumper revenue hit. It's always been a comp that had suffered for real interest until the knockouts as well (they might have changed it in recent years?).


You've got some great principles but I'm not sure it's going to deliver on that hard hitting impact right from the start without the best teams playing in it. I think you might need to think about the most minimal requirement/way/performance, a team needs to execute to stay in the Champions Cup as I was having some thougt about that earlier and had some theory I can't remember. First they could get entry by being a losing quarter finalist in the challenge, then putting all their eggs in the Champions pool play bucket in order to never finish last in their pool, all the while showing the same indifference to their league some show to EPCR rugby now, just to remain in champions. You extrapolate that out and is there ever likely to be more change to the champions cup that the bottom four sides rotate out each year for the 4 challenge teams? Are the leagues ever likely to have the sort of 'flux' required to see some variation? Even a good one like Englands.


I'd love to have a table at hand were you can see all the outcomes, and know how likely any of your top 12 teams are going break into Champions rubyg on th back it it are?

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f
fl 6 hours ago
‘The problem with this year’s Champions Cup? Too many English clubs’

"Right, so even if they were the 4 worst teams in Champions Cup, you'd still have them back by default?"

I think (i) this would literally never happen, (ii) it technically couldn't quite happen, given at least 1 team would qualify via the challenge cup, so if the actual worst team in the CC qualified it would have to be because they did really well after being knocked down to the challenge cup.

But the 13th-15th teams could qualify and to be fair I didn't think about this as a possibility. I don't think a team should be able to qualify via the Champions Cup if they finish last in their group.


Overall though I like my idea best because my thinking is, each league should get a few qualification spots, and then the rest of the spots should go to the next best teams who have proven an ability to be competitive in the champions cup. The elite French clubs generally make up the bulk of the semi-final spots, but that doesn't (necessarily) mean that the 5th-8th best French clubs would be competitive in a slimmed down champions cup. The CC is always going to be really great competition from the semis onwards, but the issue is that there are some pretty poor showings in the earlier rounds. Reducing the number of teams would help a little bit, but we could improve things further by (i) ensuring that the on-paper "worst" teams in the competition have a track record of performing well in the CC, and (ii) by incentivising teams to prioritise the competition. Teams that have a chance to win the whole thing will always be incentivised to do that, but my system would incentivise teams with no chance of making the final to at least try to win a few group stage matches.


"I'm afraid to say"

Its christmas time; there's no need to be afraid!

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