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Brewing giant severs ties with London Irish over Paddy Jackson signing

Paddy Jackson's signing by London Irish had led to brewing giant Diageo terminating its sponsoring of the club

Diageo have ended their sponsorship of London Irish following the club’s controversial decision last month to sign former Ulster and Ireland star Paddy Jackson.

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It had been reported at the start of the week that the brewing giant felt the presence of Jackson on the Premiership club’s roster was a concern.

In a statement on Monday to the Irish Daily Mail, the sponsor said: “We are meeting the club this week to discuss our serious concerns regarding their decision, which is not consistent with our values.”

That meeting has now resulted in the termination of the association Guinness have had with London Irish for almost 30 years.

Their association started in 1992, but allegations that its parent company Diageo had “serious concerns” about Jackson joining the club for next season’s Premiership campaign following a one-year stint in France have resulted in a parting of the ways.

In a statement, a Diageo spokesperson said: “We have met with the club to express our concerns. Their recent decision is not consistent with our values and so we have ended our sponsorship.”

Jackson was signed by Declan Kidney, the former Ireland coach who handed the out-half his Test debut in 2013.

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The club felt at the time of that announcement that it would cope with any negative publicity that his signing would generate, but Diageo are now the second sponsor to cut its ties with them after Cash Converters recently opted out.

The controversy surrounding Jackson dates back to him having his contract dramatically torn up by the IRFU in 2018.

Along with Ulster team-mate Stuart Olding, who is now at Brive, Jackson was found not guilty of rape at a trial in Belfast last year.

However, the IRFU took exception to a series of WhatsApp messages that came to light during the court trial and they axed the pair, forcing them to head to France to continue their playing careers.

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GrahamVF 1 hour ago
Does South Africa have a future in European competition?

"has SA actually EVER helped to develop another union to maturity like NZ has with Japan," yes - Argentina. You obviously don't know the history of Argentinian rugby. SA were touring there on long development tours in the 1950's

We continued the Junior Bok tours to the Argentine through to the early 70's

My coach at Grey High was Giepie Wentzel who toured Argentine as a fly half. He told me about how every Argentinian rugby club has pictures of Van Heerden and Danie Craven on prominent display. Yes we have developed a nation far more than NZ has done for Japan. And BTW Sa players were playing and coaching in Japan long before the Kiwis arrived. Fourie du Preez and many others were playing there 15 years ago.


"Isaac Van Heerden's reputation as an innovative coach had spread to Argentina, and he was invited to Buenos Aires to help the Pumas prepare for their first visit to South Africa in 1965.[1][2] Despite Argentina faring badly in this tour,[2] it was the start of a long and happy relationship between Van Heerden and the Pumas. Izak van Heerden took leave from his teaching post in Durban, relocated to Argentina, learnt fluent Spanish, and would revolutionise Argentine play in the late 1960s, laying the way open for great players such as Hugo Porta.[1][2] Van Heerden virtually invented the "tight loose" form of play, an area in which the Argentines would come to excel, and which would become a hallmark of their playing style. The Pumas repaid the initial debt, by beating the Junior Springboks at Ellis Park, and emerged as one of the better modern rugby nations, thanks largely to the talents of this Durban schoolmaster.[1]"


After the promise made by Junior Springbok manager JF Louw at the end of a 12-game tour to Argentina in 1959 – ‘I will do everything to ensure we invite you to tour our country’ – there were concerns about the strength of Argentinian rugby. South African Rugby Board president Danie Craven sent coach Izak van Heerden to help the Pumas prepare and they repaid the favour by beating the Junior Springboks at Ellis Park.

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