Bristol Bears announce the 'most substantial commercial agreement in the club’s history'

Bristol Bears have announced their new primary sponsorship partner – Toogood International – ahead of the new season, describing it as the ‘most substantial commercial agreement in the club’s history’.

The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is – the club say – “the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.”

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.”

Continue reading below…

“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

The Bristol-based courier services will feature as main sponsors on the front of the club’s home and away strips, as Pat Lam’s men set their sights on the Gallagher Premiership.

An express European courier service specialising in collection and delivery for the automotive, aerospace and pharmaceutical industries, Toogood International is one the city’s leading companies.

The partnership with Bristol Bears is the most substantial commercial agreement in the club’s history, laying the foundations for a bright future ahead for both organisations.

Bristol Sport chief commercial officer Caroline Herbert said: “We’re delighted to forge this relationship with a reputable international brand such as Toogood International.

“To have roots in the city and a strong alignment to Bristol is hugely important to us and – like the Bristol Bears – Toogood International has aspirations and an ambitious reputation to expand into overseas markets.”

Chief operating officer Mark Tainton said: “Our new partnership with Toogood International clearly underlines our ambitions and the positive direction that the club is going.

“This record commercial agreement with an international company that retains a local base and strong support for the club reinforces our vision. It’s a milestone for us when it comes to realising our commercial potential.

“Toogood International are at the forefront of their industry and Bristol Bears aspires to be at the top of the Gallagher Premiership – we are excited to see this partnership grow and flourish.”