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Brumbies drop ticket prices to decade low

The Brumbies look dejected following their Super Rugby semi-final defeat to the Jaguares. (Photo by ALEJANDRO PAGNI / AFP) (Photo credit should read ALEJANDRO PAGNI/AFP/Getty Images)

The ACT Brumbies have dropped their season membership prices to a 10-year low in response to declining Super Rugby crowds.

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Crowds have dropped for almost every Super Rugby team in recent years, and Canberra Stadium has been no exception with the past two seasons being the Brumbies’ worst-attended in club history.

After crowds dipped below 8000 this year, the club acted on an end-of-season fan survey and on Monday announced they were reducing 2020 memberships by up to 30 per cent.

The Brumbies won seven of eight regular-season games, and a quarterfinal, at home in 2019. At the bottom end of the pricing, a family of four can see the eight home matches for $30 per game in 2020.

“We can’t do any more commercially to attract people to the stadium (then) by making it very reasonable from a price perspective,” Brumbies coach Dan McKellar said.

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“We want to play in front of big crowds, 15-to-20 thousand people consistently so we need to make sure we produce a product that attracts people to come and watch.

“I think we did that last season, we won eight games in a row at home so we’ve turned it into a fortress.”

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The Brumbies have also secured earlier kick-off times at home and more games will be played outside the cold winter months.

Their season kicks off against the Queensland Reds on January 31.

– AAP

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Flankly 2 hours ago
'Absolute madness': Clive Woodward rips into Borthwick in wake of NZ loss

Borthwick is supposed to be the archetypical conservative coach, the guy that might not deliver a sparkling, high-risk attacking style, but whose teams execute the basics flawlessly. And that's OK, because it can be really hard to beat teams that are rock solid and consistent in the rugby equivalent of "blocking and tackling".


But this is why the performance against NZ is hard to defend. You can forgive a conservative, back-to-basics team for failing to score tons of tries, because teams like that make up for it with reliability in the simple things. They can defend well, apply territorial pressure, win the set piece battles, and take their scoring chances with metronomic goal kicking, maul tries and pick-and-go goal line attacks.


The reason why the English rugby administrators should be on high alert is not that the English team looked unable to score tries, but that they were repeatedly unable to close out a game by executing basic, coachable skills. Regardless of how they got to the point of being in control of their destiny, they did get to that point. All that was needed was to be world class at things that require more training than talent. But that training was apparently missing, and the finger has to point at the coach.


Borthwick has been in the job for nearly two years, a period that includes two 6N programs and an RWC campaign. So where are the solid foundations that he has been building?

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