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Canterbury issues apology for recent Ireland jersey gaffe

27 Aug 2020

(Photo by George Wood/Getty Images)

Sportswear company Canterbury have held their hand up and apologised after their recent Ireland rugby jersey launch caused offence with supporters of the women’s team.

While resources and ideas were thrown behind the launch of the men’s jersey on August 20, with players from Andy Farrell’s Test team such as Bundee Aki modelling the new shirt, Canterbury took a shortcut when it came to promoting the women’s version.

Rather than organise for players from Adam Griggs’ squad to be involved in the launch, Canterbury used models to show off the new jerseys, a decision that proved unpopular in a climate where women’s sport in Ireland has been growing awareness in the last year with a nationwide 20×20 campaign.

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The criticism Canterbury shipped online was widespread and it has now resulted in a grovelling apology seven days later.

Posting a message on Twitter, Canterbury wrote: “As a brand, we believe in putting our hands up if we get something wrong. To announce that our new Ireland women’s Pro jersey was available for pre-order, we superimposed the jersey’s image onto a model to share this exciting development with our dedicated female players and fans.

A short statement. pic.twitter.com/YfCZoBuQ3C
— Canterbury (@canterburyNZ) August 27, 2020

“It was always, and remains, our intention to photograph the female players in the new jersey and we remain committed to supporting the talented women in our rugby community on and off the field.

“While the image was primarily designed for our website, which also features male models, it has understandably caused some frustration. We accept that this was an error and apologise for any upset caused.

“At Canterbury, we believe that rugby is for everyone and we are united by our mutual love of the game. We look forward to sharing our ‘A New Horizon’ campaign to support the launch of our Ireland women’s Pro jersey in October with the same commitment and dedication that we have for all our teams.

SPOT THE DIFFERENCE ??
2 Jersey Launches
3 Models
3 International Players
3 Profiles lifted
1 HUGE Opportunity Missed
By not using the female players to market THEIR OWN KIT an opportunity to build recognition, fan bases & creating role models for future generations is lost. pic.twitter.com/TM75AH5rKr
— Florence Williams (@FlorenceW94) August 22, 2020

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Comments on RugbyPass

YeowNotEven 26 minutes ago

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Would have been awesome to have a Bledisloe ANZAC game.

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He kicks goals well. He could be a second B Barrett. But keep his main position at 15.

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SG 1 hour ago

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England have absolutely no need for him. Tom Willis and Ben Earl are better with a much higher work rate.

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JW 1 hour ago

'Ulster, though no one wants to admit it, isn't much more than a development province right now.'

No full games on the IRU YT channel unfortunately, all on subscription? Looks a fairly good level (1A).

Yes I mean I wouldn’t really know the local ratio of origin here, but certainly as a province with less resources mine has a ratio that veers heavily towards club rep. The club stories are often the best so get probably an imbalanced proportion of coverage to where most players actually come from though.

Those were a couple of Ulster (regional) clubs too, good good. Those clubs/size towns are very much where you find most talent coming from (compared to the big city), so your productivity depends very much on your systems in place for scouting talent. With the more wealthy and popular sport of NRL (hence more info out there) I’ve seen some interesting studies on player origins in this respect, which I think would be a very balanced base of data to draw conclusions from.

Yes I’m wondering how those names as examples compare to the likes of Bryne getting squeezed out for a lack of places. I’m only thinking of effects far down the line as a result of Irelands #1 ranking and increased publicity/interest and how Irelands system will take advantage of them.

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GP 1 hour ago

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Regarding the Crusaders side . Great to see promising young lock Jamie Hannah back in the starting team. He has certainly been through the mill since debuting for the Crusaders, even before playing for Canterbury. All his hard work has paid off. Antonio Shalfoon , who has been rested for this match has been amazing locking with AB captain Scott Barrett. I really rate Jamie Hannah as one of the best young locks of which there are a few coming through. Including his Canterbury and Crusaders team mate Liam Jack. Father is Graham Jack ,he played for Canterbury and the Crusaders in the 1990’s. Older brother of Chris, who of course was an All Black.

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Andrew Nichols 1 hour ago

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Gloucester are in the market for a top-class replacement ..Well why would they then be talking to HS?

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Utiku Old Boy 1 hour ago

All Black's England switch hanging by a thread

I include Cunningham-South. He was born in England but moved to NZ at 4 yrs and learnt his rugby there. His dad was a schoolboy coach. In recent years, Teimana Harrison was - as was Brad Shields.

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GB 1 hour ago

All Black's England switch hanging by a thread

Cunningham-South was born in the UK but raised in NZ.

Makes a good point, wouldn't walk into the English set up.

Better to roll his sleeves up and play himself into the ABs

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Spew_81 1 hour ago

Rugby down under could have hit high gear with Anzac Tests

Not sure what the ethical issue is. If it’s going for the money, it’s either do that or NZ rugby slowly dies as all the better players leave. So it’s the more lesser of two evils. Sell out a bit more as a Union, or the players sell out one by one.

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Spew_81 1 hour ago

Rugby down under could have hit high gear with Anzac Tests

Yes, the team was similar. But the two locks made a huge difference. Kaino wasn’t a lock and Tuipolutu has only very recently started playing close to his potential (his work rate was terrible until recently).

The Irish lineout maul wouldn’t have been the weapon it was on that day if Hansen started Whitelock and Retallick (or even two proper locks). Though they wouldn’t have been guaranteed to win.

Doing the new haka when the Irish were mourning a great of theirs didn’t help. The action at the end of that haka has been interpreted negatively and some see it as a but disrespectful.

Still if the All Blacks did their normal haka they wouldn’t have been guaranteed to win.

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Koro Teeps 1 hour ago

All Black's England switch hanging by a thread

Absolutely no certainty he would make the current English squad. He’s not in the All Black conversation either. Physical, explosive player with ball in hand but sometimes struggles to impose himself fully on all aspects of the game.

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DC 2 hours ago

All Black's England switch hanging by a thread

Who are the Kiwis (plural)? The only one I can think of is Ethan Root.

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Gradier Walter 3 hours ago

Don't get out over your skis on the Highlanders