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Christchurch Stadium has a new name after selling its naming rights - reports

General view of Christchurch Stadium as the Crusaders horsemen perform prior to a Super Rugby match in 2018 (Photo by Kai Schwoerer/Getty Images)

Christchurch Stadium will soon have a new name, according to reports on the stuff.co.nz website. The temporary venue at Addington will be known as Orangetheory Stadium – taking its name from a global gym chain that has bought the naming rights.

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Details of the deal remain confidential due to commercial sensitivity, but it is thought to be worth several hundred thousand dollars a year. Chris Mintern, acting general manager of operations for VBase which runs the stadium, told Stuff it is “a fantastic deal for the city”.

He congratulated the Christchurch Stadium Trust, which owns the venue, on securing a sponsor. Orangetheory Fitness is a franchise started in 2010 in Florida, USA, which now has 1,200 gyms in 24 countries.

New Zealand’s first Orangethory studio opened in Christchurch’s Moorhouse Avenue in November, with two more due to open in Auckland. About 20 in total are planned around the country.

The venue was known as AMI Stadium until that naming contract expired in August last year. It was built as a temporary home for rugby, league and concerts while a new central city stadium is planned.

The new name will take effect on June 10. The venue will continue to be Christchurch Stadium until then. However, the gym’s orange-coloured advertising signs went up in the stadium on Friday, in time for Saturday’s Crusaders versus Brumbies Super Rugby match.

Trevor Thornton, of the Christchurch Stadium Trust, told Stuff they were “very happy” to have secured a sponsor. The arrangement would last for “a good number of years” but would not transfer to the new stadium. 

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“The stadium is pleased to have been able to secure this commercial arrangement,” he said, describing the contract as “helpful”. The annual price of the deal was “significantly” under the $1 million a year suggested by one branding expert. The stadium will be needed until at least late 2023, when it is hoped the new stadium could be finished.

Earlier this week, Crusaders trappings including the castle and flags were removed from the stadium in the wake of last month’s mosque shootings. The team has been under pressure to rename itself in light of the attacks, and has already dropped its displays of horsemen with swords.

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Flankly 0 minute ago
'Absolute madness': Clive Woodward rips into Borthwick in wake of NZ loss

Borthwick is supposed to be the archetypical conservative coach, the guy that might not deliver a sparkling, high-risk attacking style, but whose teams execute the basics flawlessly. And that's OK, because it can be really hard to beat teams that are rock solid and consistent in the rugby equivalent of "blocking and tackling".


But this is why the performance against NZ is hard to defend. You can forgive a conservative, back-to-basics team for failing to score tons of tries, because teams like that make up for it with reliability in the simple things. They can defend well, apply territorial pressure, win the set piece battles, and take their scoring chances with metronomic goal kicking, maul tries and pick-and-go goal line attacks.


The reason why the English rugby administrators should be on high alert is not that the English team looked unable to score tries, but that they were repeatedly unable to close out a game by executing basic, coachable skills. Regardless of how they got to the point of being in control of their destiny, they did get to that point. All that was needed was to be world class at things that require more training than talent. But that training was apparently missing, and the finger has to point at the coach.


Borthwick has been in the job for nearly two years, a period that includes two 6N programs and an RWC campaign. So where are the solid foundations that he has been building?

4 Go to comments
N
Nickers 9 minutes ago
Scott Robertson responds to criticism over All Blacks' handling errors

Very poor understanding of what's going on and 0 ability to read. When I say playing behind the gain line you take this to mean all off-loads and site times we are playing in front of the gain line???


Every time we play a lot of rugby behind the gain line (for clarity, meaning trying to build an attack and use width without front foot ball 5m+ behind the most recent breakdown) we go backwards and turn the ball over in some way. Every time a player is tackled behind the most recent breakdown you need more and more people to clear out because your forwards have to go back around the corner, whereas opposition players can keep moving forward. Eventually you run out of either players to clear out or players to pass to and the result in a big net loss of territory and often a turnover. You may have witnessed that 20+ times in the game against England. This is a particularly dumb idea inside your own 40m which is where, for some reason, we are most likely to employ it.


The very best ABs teams never built an identity around attacking from poor positions. The DC era team was known for being the team that kicked the most. To engineer field position and apply pressure, and create broken play to counter attack. This current team is not differentiating between when a defence has lost it's structure and there are opportunities, and when they are completely set and there is nothing on. The reason they are going for 30 minute + periods in every game without scoring a single point, even against Japan and a poor Australian team, is because they are playing most of their rugby on the back foot in the wrong half.

43 Go to comments
N
Nickers 38 minutes ago
Scott Robertson responds to criticism over All Blacks' handling errors

I thought we made a lot of progress against that type of defence by the WC last year. Lots of direct running and punching holes rather than using width. Against that type of defence I think you have to be looking to kick on first phase when you have front foot ball which we did relatively successfully. We are playing a lot of rugby behind the gain line at the moment. They are looking for those little interchanges for soft shoulders and fast ball or off loads but it regularly turns into them battering away with slow ball and going backwards, then putting in a very rushed kick under huge pressure.


JB brought that dimension when he first moved into 12 a couple of years ago but he's definitely not been at his best this year. I don't know if it is because he is being asked to play a narrow role, or carrying a niggle or two, but he does not look confident to me. He had that clean break on the weekend and stood there like he was a prop who found himself in open space and didn't know what to do with the ball. He is still a good first phase ball carrier though, they use him a lot off the line out to set up fast clean ball, but I don't think anyone is particularly clear on what they are supposed to do at that point. He was used really successfully as a second playmaker last year but I don't think he's been at that role once this year. He is a triple threat player but playing a very 1 dimensional role at the moment. He and Reiko have been absolutely rock solid on defence which is why I don't think there will be too much experimentation or changes there.

43 Go to comments
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