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Bill Beaumont has a bone to pick with online compilations 'celebrating' bit hits

(Photo by Shaun Botterill/Getty Images)

Stadium celebrations and online compilations of big hits have drawn the ire of World Rugby chairman Bill Beaumont as he continues the PR campaign which he hopes will get him re-elected when the result of a council vote is announced on May 12. Beaumont is up against his running mate from 2016, current vice-president Agustin Pichot, in the battle to govern rugby’s global governing body through to 2024. 

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He so far appears to be politicking well in the corridors of power, the Italian union the latest to publicly vouch its support for him in the countdown to the casting of electronic votes on April 26. 

However, some of his latest commentary on trends in the sport might not be popular, particularly with paying customers whose value to rugby has been emphasised with the loss in recent weeks of matchday revenue to clubs all over the world following the game’s suspension due to the coronavirus pandemic. 

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Speaking in an interview with the UK Telegraph newspaper, Beaumont took aim at the culture celebrating the bit hit, claiming it puts an unhealthy emphasis on potentially reckless and dangerous tackles ahead of skills being well executed.  

“If you go to a Premiership game and there is often a bigger cheer for someone getting wiped out in a tackle than there is for somebody doing a superb break and scoring try,” said Beaumont, whose candidacy hasn’t been universally popular as high profile figures such as 2003 World Cup winner Clive Woodward believes it’s time for radical change and the backing of a younger man in Pichot. 

“You look on YouTube, the compilations for biggest hits get a lot more views than those for best tries or greatest dummies. That is very unhealthy. I would like to see more emphasis put on skill, dexterity, sleight of hand. To me, that is what the game of rugby is all about.”

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fl 9 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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