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Dane Coles upholds the expectations and obligations of being an All Black

(Photo by David Fitzgerald/Sportsfile via Getty Images)

As a journalist, I try to dislike everyone that I write about equally.

Some I actually will like. Many others I definitely won’t. But the intention is to treat them all the same.

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But, despite myself, I love Dane Coles.

I love what he says, I love what he does and I especially love what he represents.

If I were the All Blacks’ coach, Coles would be the first player picked in the squad.

Not always to play because, at 36, the Hurricanes hooker isn’t capable of being on the park as often as we’d all like.

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But that doesn’t diminish his value to the team.

It’s not so much that Coles loves to win. It’s more about how much he hates to lose.

I’m not sure how common that is among professional athletes. I suspect many are in sport for the money – and associated trappings – rather than the competition.

Not so Coles.

We don’t really do backseats anymore. Yes, we have senior leadership groups, but they’re more of the caring and sharing variety these days.

Everyone in teams now is – theoretically, at least – equal and special and we have to care for the individual if we want the collective to succeed.

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There’s merit in all that and a tidy living, particularly for those in the team building or psychology businesses.

Coles, though, is your archetypal member of the backseat.

The guy who presides over team culture, issues fines and punishments, educates youngsters and pulls recalcitrants into line.

He is the type of man who instils in others what it means to be an All Black and the expectations and obligations that come with it.

As an aside, I believe that’s a role New Zealand Rugby should contract him to, once his playing days are done. Whether it’s with provincial or Super Rugby rookies or the All Blacks themselves, Coles would be an ideal cultural ambassador.

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I don’t see him as a head or assistant coach, but he definitely has a lot to teach about how to keep playing like an amateur long after rugby becomes your job.

Rugby is a bit more nuanced than it was when Coles first started playing it for a living.

But it remains true that if you tackle harder and run harder and – in his individual case – niggle harder than the opposition, then you give yourself a better chance of winning.

That’s why, even at his advanced age and with injuries taking an increasing toll, Coles remains of immense on-field value to the All Blacks as well.

This is a team brimming with skill and talent. If it lacks anything, it’s a hard edge. A refusal to back down and not be cowed or intimidated.

Coles makes the game personal and refuses to yield to anyone. That’s a trait more athletes should have and why he can make an enduring contribution to rugby, long after he’s done playing.

Most All Blacks are incredible physical specimens. Honestly, stand next to someone like Ofa Tu’ungafasi and tell me you’ve seen a bigger human.

Coles could pass for a club player, but he has willed himself to compete against the best.

As long as he can keep willing that old body into battle, the All Blacks still have a puncher’s chance of winning this year’s Rugby World Cup.

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Comments

9 Comments
G
Greg 498 days ago

His lineout accuracy against Argentina gave the AB's the immediate edge. He scrummages well, is multi skilled, still v quick, takes the ball into the tackle superbly. His rugby intelligence is his biggest asset. As for the niggle: he only does that when he's bored. He won't be bored for the next 4 months.

F
Flatcoat 520 days ago

If you aren't going to play him you shouldn't select him.

D
Damien 529 days ago

Great player, such a unique skillset but total dickhead.

T
The Late News 529 days ago

Sorry mate not a fan. Too much niggle off the ball for me. Lacks class at times. Decent hooker though.

R
Ruby 530 days ago

I'm sure that I'd hate him if I didn't support the Hurricanes and All Blacks but as it is I love that man to death.

J
Jacque 531 days ago

Absolute shithouse.

A
Andrew 531 days ago

Chiefs fan but love Coles. He and guys like Naitoa Ah Kuoi are vital to the game. Distinctive individuals - good for a laugh but dedicated fierce competitors on it.

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NB 41 minutes ago
'Passionate reunion of France and New Zealand shows Fabien Galthie is wrong to rest his stars'

Nice bit if revisioniusm but that's all it is JW.


For your further education, I found the following breakdown of one prominent club's finances in the Top 14 [Clermont].


For Clermont (budget of €29.5 million for 2021-2022) :

- 20% from ticket sales

- 17% from the LNR (includes TV Rights, compensation from producing french internationals and other minor stuff)

- 5% from public collectivities (so you're looking at funds from the city of Clermont, the department of Puy-De-Dôme and the region Auvergne-Rhône-Alpes)

- 4% from merchandising and events

- 3% from miscellaneous

- 51 % from sponsorships and partnerships. They've got 550 different partners. The main ones are CGI, Groupama, Limagrain/Jacquet, Omerin, Paprec, Renault and of course Michelin (not surprising since they're actually the founders of the club).


As you can see nothing comes from the FFR at all. The LNR is a separate entitiy to FFR and their aims frequently do not accord.


It is also why the European breakaway plotted by LNR and PR back in 2013 had nothing to do with the governing bodies of either England or France - and it most certainly did not have their blessing https://www.espn.co.uk/rugby/story/_/id/15331030/jean-pierre-lux-anglo-french-cup-detrimental-european-rugby


And from the horse's mouth [ex AB skipper Sean Fitapatrick] about the comp between Top 14 and Super Rugby:


"The Top 14 in France is probably the best rugby competition in the world at the moment, purely for the week-in, week-out.”


“I think the quality of players. They are bigger, they are faster, they are stronger. Which then carries on into the international game.”

Take it from someone who knows JW😅

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