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'Development of women in rugby is the single greatest opportunity for our sport to grow in the next decade'

World Rugby chairman Bill Beaumont believes women’s rugby will be rugby’s next massive growth sector. 

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Ahead of World Rugby Council convening in Dublin this Wednesday, Beaumont launched a new Women in Rugby brand identity and landmark global campaign ‘Try and Stop Us’. It is aimed at driving increased participation and engagement among fans, audiences, players and investors in the women’s game.

He said: “We firmly believe that the development of women in rugby is the single greatest opportunity for our sport to grow in the next decade, which is why we are proud to share our exciting new brand identity. 

“Not only is women’s rugby experiencing unprecedented growth around the world but we are well on the way to realising our vision of a more equitable game for all through the implementation of our ambitious strategic women’s action plan, which is having a transformational effect on all areas of the game. 

“From the highest levels of the sport’s governance to grassroots participation, we are wholly committed to driving gender-balance and ensuring that women have equal opportunities both on and off the field, driving increased involvement and engagement in the women’s game from fans, audiences, players and investors.” 

The new global campaign is using the inspiring stories of 15 women and girls involved in rugby at all levels of the game from around the world to highlight the “unstoppable” message at the heart of the campaign. 

They have challenged barriers to participation and demonstrated how rugby has empowered them to get where they are today, both on and off the pitch.

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World Rugby claim women’s rugby is one of sport’s great success stories, experiencing unprecedented growth around the world. Participation levels are at an all-time high with 2.7 million players globally – making up more than a quarter of the global playing population – and a 28 per cent increase in registered players since 2017. 

They added that for the second year running, more young girls have got into rugby globally than boys and more than 40 per cent of rugby’s 400 million fanbase are female.

World Rugby chief executive Brett Gosper said: “By launching this unique brand identity and proposition we are demonstrating our unwavering commitment to growing participation and exposure for women’s rugby around the globe, a core strand of the women in rugby action plan. 

“The campaign – Try and Stop Us – is a call to action designed to drive engagement with the women’s game by showcasing unstoppable women in rugby around the world. It focuses on celebrating the unique values of rugby and aligns with our overarching message, Rugby Builds Character. 

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“We want to communicate to every female across that globe, that when you choose to start playing rugby, it has the power to make you unstoppable.”

World Rugby believe they are one of sport’s most inclusive organisations, highlighting how their council will convene on Wednesday in Ireland with 17 female members in position for the first time – the largest-ever representation of women on council – following the transformational governance reform introduced in 2017.

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J
JW 1 hour ago
‘The problem with this year’s Champions Cup? Too many English clubs’

Like I've said before about your idea (actually it might have been something to do with mine, I can't remember), I like that teams will a small sustainable league focus can gain the reward of more consistent CC involvement. I'd really like the most consistent option available.


Thing is, I think rugby can do better than footballs version. I think for instance I wanted everyone in it to think they can win it, where you're talking about trying to make so the worst teams in it are not giving up when they are so far off the pace that we get really bad scorelines (when that and giving up to concentrate on the league is happening together). I know it's not realistic to think those same exact teams are going to be competitive with a different model but I am inclined to think more competitive teams make it in with another modem. It's a catch 22 of course, you want teams to fight to be there next year, but they don't want to be there next year when theres less interest in it because the results are less interesting than league ones. If you ensure the best 20 possible make it somehow (say currently) each year they quickly change focus when things aren't going well enough and again interest dies. Will you're approach gradually work overtime? With the approach of the French league were a top 6 mega rich Premier League type club system might develop, maybe it will? But what of a model like Englands were its fairly competitive top 8 but orders or performances can jump around quite easily one year to the next? If the England sides are strong comparatively to the rest do they still remain in EPCR despite not consistently dominating in their own league?


So I really like that you could have a way to remedy that, but personally I would want my model to not need that crutch. Some of this is the same problem that football has. I really like the landscape in both the URC and Prem, but Ireland with Leinster specifically, and France, are a problem IMO. In football this has turned CL pool stages in to simply cash cow fixtures for the also ran countries teams who just want to have a Real Madrid or ManC to lose to in their pool for that bumper revenue hit. It's always been a comp that had suffered for real interest until the knockouts as well (they might have changed it in recent years?).


You've got some great principles but I'm not sure it's going to deliver on that hard hitting impact right from the start without the best teams playing in it. I think you might need to think about the most minimal requirement/way/performance, a team needs to execute to stay in the Champions Cup as I was having some thougt about that earlier and had some theory I can't remember. First they could get entry by being a losing quarter finalist in the challenge, then putting all their eggs in the Champions pool play bucket in order to never finish last in their pool, all the while showing the same indifference to their league some show to EPCR rugby now, just to remain in champions. You extrapolate that out and is there ever likely to be more change to the champions cup that the bottom four sides rotate out each year for the 4 challenge teams? Are the leagues ever likely to have the sort of 'flux' required to see some variation? Even a good one like Englands.


I'd love to have a table at hand were you can see all the outcomes, and know how likely any of your top 12 teams are going break into Champions rubyg on th back it it are?

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f
fl 4 hours ago
‘The problem with this year’s Champions Cup? Too many English clubs’

"Right, so even if they were the 4 worst teams in Champions Cup, you'd still have them back by default?"

I think (i) this would literally never happen, (ii) it technically couldn't quite happen, given at least 1 team would qualify via the challenge cup, so if the actual worst team in the CC qualified it would have to be because they did really well after being knocked down to the challenge cup.

But the 13th-15th teams could qualify and to be fair I didn't think about this as a possibility. I don't think a team should be able to qualify via the Champions Cup if they finish last in their group.


Overall though I like my idea best because my thinking is, each league should get a few qualification spots, and then the rest of the spots should go to the next best teams who have proven an ability to be competitive in the champions cup. The elite French clubs generally make up the bulk of the semi-final spots, but that doesn't (necessarily) mean that the 5th-8th best French clubs would be competitive in a slimmed down champions cup. The CC is always going to be really great competition from the semis onwards, but the issue is that there are some pretty poor showings in the earlier rounds. Reducing the number of teams would help a little bit, but we could improve things further by (i) ensuring that the on-paper "worst" teams in the competition have a track record of performing well in the CC, and (ii) by incentivising teams to prioritise the competition. Teams that have a chance to win the whole thing will always be incentivised to do that, but my system would incentivise teams with no chance of making the final to at least try to win a few group stage matches.


"I'm afraid to say"

Its christmas time; there's no need to be afraid!

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