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Dragons RFC - Welsh region are now 'a club' as rebrand revealed

The new Dragons RFC crest Credit: Dragons Rugby

The Dragons will henceforth be known as ‘Dragons RFC’ as the Welsh URC side unveiled its new branding and identity.

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The new look was revealed at Rodney Parade this morning, although photographs of the rebrand were leaked online over the weekend. The new look is a bid to return to their local roots and is the second rebrand within five years.

The new Dragons RFC branding has a thoroughly old school feel and is a conscious move away from the slicker and more modern dragon’s tail crest that they’ve used for since 2017.

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https://twitter.com/dragonsrugby/status/1541375795838550017

A statement from the club reads: “Dragons Rugby today officially becomes Dragons RFC as we start a new era here at Rodney Parade. We also launch a new visual identity as we celebrate our links to our home – the city of Newport and the historic Rodney Parade – and underline the fact that we proudly represent the whole of Gwent.’

“Our new name makes it clear – we are a rugby club.

“This is a message we know strikes home with our supporters. We all see ourselves as a club and we feel strongly about that. It is our identity; it is who we are and what we represent. This does not detract from us representing our region or the people of Gwent. But we are being authentically true to what we have always been and now our name reflects this.”

“The history of Gwent has also played a big part in our new brand. It is represented by the introduction of three amber fleurs-de-lis – symbolic across many crests in our region.”

Dragons RFC will adopt three main colours going forward: black and amber to represent Newport, plus the blue of Monmouthshire and Gwent to represent the region.

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“All three colours will feature on new home and away jerseys, while our new away shirt also encompasses the colours of all the clubs without our region.

“The Dragons’ tail – that has adorned our badge since 2003 – will remain on the collar of our playing jerseys.”

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Chairman David Buttress said: “We are excited to welcome in a new era at our great club and this change comes in the wake of a robust, challenging, and honest debate over the past 12 months.

“Opinions and feedback have been canvassed to ensure the club has a brand that feels authentic and true to us.

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“This is a new direction for our club, we are not losing our identity, we are evolving and growing.

“We are proud to be based in Newport at Rodney Parade and the black and amber colour represents that. Our proud connection to Gwent and the player pathway is reflected in the design.

“We know how proud our fans are to support Dragons RFC and we look forward to now coming together as one unified club under this new identity and working together towards a bright and successful future.”

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J
JW 1 hour ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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