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England reveal hotly-debated new Umbro kit

The new England away kit /UMBRO

The RFU have revealed the new England kit after controversially swapping Canterbury for Umbro. More readily associated with soccer, Umbro signed a four-year deal believed to be worth more than the £5million a year Canterbury were paying to take over as England’s kit supplier. As part of deal Umbro will also provide matchday kit, training wear and off-field kit the England women’s teams.

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The new jersey goes on sale for supporters as of the 11th September 2020.

Umbro’s experience in rugby extends to previous support of the home nations, multiple clubs and the 1971 British & Irish Lions.

Anthony Little, Managing Director – Umbro, commented: “We are hugely excited to finally unveil the new England Rugby kit. We know just how much this shirt means to the players and fans who proudly wear it.

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“The demands of modern rugby mean our kit needs to be ready for the challenge, so we have taken great pride in pouring all of our experience into the development and testing of all products, working with elite players and teams at the very top of the sport.

England kit
The new England home kit /UMBRO

“Umbro has an unprecedented history in football, allowing us to bring a wealth of knowledge into the production of rugby kit at the elite level.

“The partnership with England Rugby is a natural step in our brand evolution, one that reconnects us with our early roots.”

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England kit
The new England Womens home kit /UMBRO

Simon Massie-Taylor, Chief Commercial and Marketing Officer, England Rugby commented:  “We are delighted to kick-start this next chapter with Umbro as the Official Technical Kit Partner, with the launch of their first range of England Rugby kit ahead of our international fixtures this Autumn.

“Umbro has a rich heritage supporting English sport and share our dedication to high performance and innovation. We look forward to collaborating with them for many seasons to come.”

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J
JW 2 hours ago
'Let's not sugarcoat it': Former All Black's urgent call to protect eligibility rules

Yep, no one knows what will happen. Thing is I think (this is me arguing a point here not a random debate with this one) they're better off trialing it now in a controlled environment than waiting to open it up in a knee jerk style reaction to a crumbling organtization and team. They can always stop it again.


The principle idea is that why would players leave just because the door is ajar?


BBBR decides to go but is not good enough to retain the jersey after doing it. NZ no longer need to do what I suggest by paying him to get back upto speed. That is solely a concept of a body that needs to do what I call pick and stick wth players. NZR can't hold onto everyone so they have to choose their BBBRs and if that player comes back from a sabbatical under par it's a priority to get him upto speed as fast as possible because half of his competition has been let go overseas because they can't hold onto them all. Changing eligibility removes that dilemma, if a BBBR isn't playing well you can be assured that someone else is (well the idea is that you can be more assured than if you only selected from domestic players).


So if someone decides they want to go overseas, they better do it with an org than is going to help improve them, otherwise theyre still basically as ineligible as if they would have been scorning a NZ Super side that would have given them the best chance to be an All Black.

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