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England reveal hotly-debated new Umbro kit

The new England away kit /UMBRO

The RFU have revealed the new England kit after controversially swapping Canterbury for Umbro. More readily associated with soccer, Umbro signed a four-year deal believed to be worth more than the £5million a year Canterbury were paying to take over as England’s kit supplier. As part of deal Umbro will also provide matchday kit, training wear and off-field kit the England women’s teams.

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The new jersey goes on sale for supporters as of the 11th September 2020.

Umbro’s experience in rugby extends to previous support of the home nations, multiple clubs and the 1971 British & Irish Lions.

Anthony Little, Managing Director – Umbro, commented: “We are hugely excited to finally unveil the new England Rugby kit. We know just how much this shirt means to the players and fans who proudly wear it.

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    “The demands of modern rugby mean our kit needs to be ready for the challenge, so we have taken great pride in pouring all of our experience into the development and testing of all products, working with elite players and teams at the very top of the sport.

    England kit
    The new England home kit /UMBRO

    “Umbro has an unprecedented history in football, allowing us to bring a wealth of knowledge into the production of rugby kit at the elite level.

    “The partnership with England Rugby is a natural step in our brand evolution, one that reconnects us with our early roots.”

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    England kit
    The new England Womens home kit /UMBRO

    Simon Massie-Taylor, Chief Commercial and Marketing Officer, England Rugby commented:  “We are delighted to kick-start this next chapter with Umbro as the Official Technical Kit Partner, with the launch of their first range of England Rugby kit ahead of our international fixtures this Autumn.

    “Umbro has a rich heritage supporting English sport and share our dedication to high performance and innovation. We look forward to collaborating with them for many seasons to come.”

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    Nickers 49 minutes ago
    USA team in Super Rugby Pacific is not the answer right now, but this is

    The question for any expansion is - what is the point?


    On one hand talking about expanding for commercial reasons, but then saying younger squad members would play giving big names a rest making it more for development purposes?


    The problem with SRP is it serves two masters - fans who want a good competition to watch, but also the national teams in developing players so they can go on to become international players.


    The case for maximising young player development:


    A major problem NZ and Australia have is at U20s. AR and NZR would be best served by investing in proper U20 super rugby competition that runs in conjunction with Super Rugby, rather than the one-off carnival style thing that happens at the moment. 20 year olds coming out of France and England in particular, but also France are noticeably more developed than the equivalent players from NZ, Australia and even SA.


    NZ and Australia probably both have one too many teams in SR. If you’re taking a long term view they are best served by cutting teams from the comp now and improving the quality even more. Although MP have been good this year there is also an argument for cutting them too, and reducing to 8 teams that all play each other home and away in a round robin. It would be a ridiculously strong competition with a lot of depth if all the best players are redistributed.


    This in conjunction with a full U20s competition (possibly playing just one round rather than 2) would make NZ and Australia international teams much stronger with a lot more depth.


    But that solution would make less money and cost more.


    NPC would need to be fully amateur or semi-pro at best in this model. If you cross reference the losses NZR posted today with the costs they have previously published about operating the NPC, you can attribute a huge amount, if not all of the losses, to the NPC. At the moment this is putting way too much money into a failing high performance competition at the expense of development.

    12 Go to comments
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