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England's Rugby World Cup exit breaks UK television viewing record

Owen Farrell of England looks on during the Rugby World Cup France 2023 match between England and South Africa at Stade de France on October 21, 2023 in Paris, France. (Photo by David Rogers/Getty Images)

England’s heartbreaking loss to South Africa in the Rugby World Cup on Saturday has emerged as the most-watched program of the year on ITV1, outstripping the popularity of renowned shows such as ‘Britain’s Got Talent’ and the coronation of King Charles III in May.

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England endured a heart-wrenching 16-15 defeat to South Africa, missing their shot at a place in the Rugby World Cup final against New Zealand.

For much of the match Steve Borthwick’s men held a nine-point advantage, but their dominance in the wet condition began to fade as the Boks’ so-called ‘Bomb Squad’ exerted their influence in the scrum.

Video Spacer

England coach Steve Borthwick explains why it is so tough to overcome the Springboks

Video Spacer

England coach Steve Borthwick explains why it is so tough to overcome the Springboks

Indeed, it was South Africa’s set-piece dominance and the strategic brilliance of substitute fly-half Handre Pollard that turned the tide in the rain-soaked arena. In the 70th minute, RG Snyman powered over for the sole try of the match, with Pollard converting, setting the stage for a breathtaking conclusion to a match that captivated television audiences back in the UK.

ITV reported that a remarkable 8.7 million viewers were gripped by the climactic moments of the semi-final match, which culminated in South Africa securing a nail-biting 16-15 victory with a last-minute penalty kick, thus booking their place in the final next weekend in the Stade de France.

Live coverage of the game captivated an audience of 7.2 million viewers, representing a substantial 41 per cent of the total television viewership. This game not only marked itself as the most-watched fixture of the entire tournament but also earned the distinction of being the most-viewed rugby match since the 2021 Six Nations when England squared off against Scotland, which was also broadcast on ITV1.

Tail-to-tip overage of the semi-final was viewed by a staggering 5.2 million viewers, securing its place as ITV1’s most-watched overnight event of the year, second only to ‘Britain’s Got Talent.’

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The Rugby World Cup also broke television viewing records in Ireland. Virgin Media Television achieved record viewership, with 1.378 million people tuning in to watch Ireland’s Rugby World Cup loss to the All Blacks, marking the highest viewership in its 25-year history.

This became the year’s most-watched program to date.  Virgin Media Television’s head of news and sport, noted that 78 per cent of viewers at the time watched the quarter-final, peaking at 1.541 million at 9:49 pm on the night of the quarter-final.

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39 Comments
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Vinose 424 days ago

British team no great fitness, minutes 70 to 80 - Owen Farrell team failed up to fire & fire blossom to opponent; Owen Farrell very good Flyhalf; George Ford get use any other team role instead of bench; previous rugby worldcup final against Springboks, fitness issue. Again, Britain glamourous looking; Owen Farrell last minute trying a penalty- free-kick dashed by Springboks are better known sporting fitness issue; From Palayamkottai.

a
ant 425 days ago

It appears to be the only record they can break. Sadly will have to wait until 2027 to break a rugby trophy drought instead tarnish Bongi’s impeccable record. Sore loser Curry with rotten patatoes. Can’t win the game now being a cry baby.

T
Tyler 425 days ago

Dave sounds like a “wit kant”.😂

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Raymond 425 days ago

Cool down folks. Most Rugby news sides don’t allow comments, which I enjoy, this one does. Don’t endanger it. The best caveat is if you cannot post anything good or relevant and in decent language, then don’t post it at all.

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Raymond 425 days ago

The streets in England must have been littered with smashed TV screens on Sunay morning.

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Sam 425 days ago

Dave🖕

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dave 425 days ago

What a shame. People tune in to see two sides not even slightly interested in playing rugby. Disgraceful lack of intent from both sides. Can’t imagine any viewer new to rugby will tune in to watch another game. Putrid rugby.

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JW 5 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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