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England's Rugby World Cup exit breaks UK television viewing record

Owen Farrell of England looks on during the Rugby World Cup France 2023 match between England and South Africa at Stade de France on October 21, 2023 in Paris, France. (Photo by David Rogers/Getty Images)

England’s heartbreaking loss to South Africa in the Rugby World Cup on Saturday has emerged as the most-watched program of the year on ITV1, outstripping the popularity of renowned shows such as ‘Britain’s Got Talent’ and the coronation of King Charles III in May.

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England endured a heart-wrenching 16-15 defeat to South Africa, missing their shot at a place in the Rugby World Cup final against New Zealand.

For much of the match Steve Borthwick’s men held a nine-point advantage, but their dominance in the wet condition began to fade as the Boks’ so-called ‘Bomb Squad’ exerted their influence in the scrum.

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England coach Steve Borthwick explains why it is so tough to overcome the Springboks

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    England coach Steve Borthwick explains why it is so tough to overcome the Springboks

    Indeed, it was South Africa’s set-piece dominance and the strategic brilliance of substitute fly-half Handre Pollard that turned the tide in the rain-soaked arena. In the 70th minute, RG Snyman powered over for the sole try of the match, with Pollard converting, setting the stage for a breathtaking conclusion to a match that captivated television audiences back in the UK.

    ITV reported that a remarkable 8.7 million viewers were gripped by the climactic moments of the semi-final match, which culminated in South Africa securing a nail-biting 16-15 victory with a last-minute penalty kick, thus booking their place in the final next weekend in the Stade de France.

    Live coverage of the game captivated an audience of 7.2 million viewers, representing a substantial 41 per cent of the total television viewership. This game not only marked itself as the most-watched fixture of the entire tournament but also earned the distinction of being the most-viewed rugby match since the 2021 Six Nations when England squared off against Scotland, which was also broadcast on ITV1.

    Tail-to-tip overage of the semi-final was viewed by a staggering 5.2 million viewers, securing its place as ITV1’s most-watched overnight event of the year, second only to ‘Britain’s Got Talent.’

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    The Rugby World Cup also broke television viewing records in Ireland. Virgin Media Television achieved record viewership, with 1.378 million people tuning in to watch Ireland’s Rugby World Cup loss to the All Blacks, marking the highest viewership in its 25-year history.

    This became the year’s most-watched program to date.  Virgin Media Television’s head of news and sport, noted that 78 per cent of viewers at the time watched the quarter-final, peaking at 1.541 million at 9:49 pm on the night of the quarter-final.

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    Comments

    39 Comments
    d
    dk 569 days ago

    Always happy to help a Saffa needing a leg up there Papa.

    P
    PaPaRumple 569 days ago

    Thanks weak old man!

    d
    dk 569 days ago

    Exception. Tough guy. 🤦🏻‍♀️

    V
    Vinose 569 days ago

    British team no great fitness, minutes 70 to 80 - Owen Farrell team failed up to fire & fire blossom to opponent; Owen Farrell very good Flyhalf; George Ford get use any other team role instead of bench; previous rugby worldcup final against Springboks, fitness issue. Again, Britain glamourous looking; Owen Farrell last minute trying a penalty- free-kick dashed by Springboks are better known sporting fitness issue; From Palayamkottai.

    P
    PaPaRumple 569 days ago

    You want my post code? I never threatened to beat you up lol. Just clear a cheeky c@nt like you need a slap to bring you down to earth and I would happily oblige. Also I don't hit women mate but in your case I would make an acception.

    d
    dk 569 days ago

    I’m guessing you’re single, right? Your wife left you for safety reasons? Too much Castle then proving how tough you are? What a man. Being tough trying to pick fights online? You sad c@nt. I actually wish I could meet you to put some sense into you you sad, overweight, South African c@nt.

    a
    ant 570 days ago

    It appears to be the only record they can break. Sadly will have to wait until 2027 to break a rugby trophy drought instead tarnish Bongi’s impeccable record. Sore loser Curry with rotten patatoes. Can’t win the game now being a cry baby.

    m
    mr chen 570 days ago

    🤣🤣🤣😂:the only record they can break:. It hurts in the nuts

    T
    Tyler 570 days ago

    Dave sounds like a “wit kant”.😂

    d
    dk 570 days ago

    Sorry Dave. It’s not you it’s me.

    R
    RS 570 days ago

    Cool down folks. Most Rugby news sides don’t allow comments, which I enjoy, this one does. Don’t endanger it. The best caveat is if you cannot post anything good or relevant and in decent language, then don’t post it at all.

    R
    RS 570 days ago

    The streets in England must have been littered with smashed TV screens on Sunay morning.

    S
    Sam 570 days ago

    Dave🖕

    d
    dk 570 days ago

    So that’s your relationship with your mum accounted for. Or is it your dad. You are South African, right. No holds bared there. 😂😂

    d
    dk 571 days ago

    What a shame. People tune in to see two sides not even slightly interested in playing rugby. Disgraceful lack of intent from both sides. Can’t imagine any viewer new to rugby will tune in to watch another game. Putrid rugby.

    D
    Derik 570 days ago

    The rain obviously played a big part in how the game was played. South Africa had a lot of intent in previous matches, look at the France game. But that’s rugby - they are predicting rain again for the final so I suggest you don’t watch if trench warfare rugby doesn’t interest you.

    r
    rs 570 days ago

    Think you’re watching the wrong sport fella, touch rugby comps down at your local club might suit you better, or 7’s if it’s the kicking you’re not a fan of. Either way, looks like your viewership wouldn’t be missed - you sound like a bitter old man that’s lost touch with the world around them.

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