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'It is very early' - English clubs yet to agree on Club World Cup

Malakai Fekitoa (C) of Pulse Energy Highlanders moves the ball up against Racing 92 during the Natixis Rugby Cup on February 6, 2016 at the Sui Sai Wan stadium in Chai Wan, Hong Kong. (Photo by Man Yuen Li/Getty Images)

European rugby chiefs are driving plans to create a Club World Cup to be played every four years involving eight teams from the Northern and Southern Hemispheres but English officials insist that nothing has been signed or agreed.

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The Club World Cup is understood to be driven by Mark McCaffery, formerly in charge of Premiership Rugby and now a non-executive director on the board of European Professional Club Rugby (EPCR), who organise the Heineken Champions Cup and European Challenge Cup.

The competition, which would take place instead of the knockout rounds of the Champions Cup and see the Premiership final brought forward to early May, with the new competition starting in 2025 and held every four years.

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The Telegraph reported yesterday that the proposal is for eight northern hemisphere clubs and seven from the southern hemisphere, plus a Japanese side to be placed in one of the four pools, each playing two matches against teams from the other hemisphere. The winner of each pool would progress to the semi-finals with the winner being able to call themselves the world club champion.

A Premiership insider told RugbyPass the arrival of private equity firm CVC who have bought into the Six Nations and leading European leagues has triggered the search for new competitions and revenue, explaining: “The world club cup has been going on for some time and it has always been a European lead idea and when CVC came in it was something they were interested in pursuing. CVC are involved in competitions in Europe and there have been loads of changes in recent years with different structures and the question is: where is Europe going?

“With the current playing cycle Europe has been talking to the Southern Hemisphere and seeing how it can work now that the end of our season and theirs are more closely aligned. It is very early but if the top eight from both Hemispheres met it would be a good tournament and worth exploring. However, it is a bit premature but is being driven by EPCR because it is their competition window.

“The Northern and South Hemisphere different competition sponsors and broadcast rights sales and therefore there are all sorts of commercial aspects to be sorted out. The concept is good it is just does the format work and can it be a commercial success?”

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A competition to find the best team in the world has been enthusiastically backed by Steve Diamond, the Worcester boss, who is the longest serving director of rugby in the English game. He sees the new concept as crucial to helping the sport become financially viable following the massive impact on the sport’s finances caused by the pandemic.

Diamond told RugbyPass: “There is some information around and they have got to an advanced stage and the people who run the Premiership and the owners know what they are doing. With investors like CVC it is important to make the game as global as possible and if you are one of the clubs that gets to the knock out stages of the Heineken Cup then there is going to be an added incentive to play in another competition not every year.

“I am all for it and positive about the way the game is going. We have come through COVID and Brexit and everything is hard work surviving and if people are looking at bringing in more revenue in that is important because we can’t cover costs anymore. We need new income streams – absolutely.

“This competition looks really positive and it is not every year and the biggest issue for the players is that wages have gone down. That is why we have to look at ways of bringing new money in.”

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J
JW 3 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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