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'It is very early' - English clubs yet to agree on Club World Cup

Malakai Fekitoa (C) of Pulse Energy Highlanders moves the ball up against Racing 92 during the Natixis Rugby Cup on February 6, 2016 at the Sui Sai Wan stadium in Chai Wan, Hong Kong. (Photo by Man Yuen Li/Getty Images)

European rugby chiefs are driving plans to create a Club World Cup to be played every four years involving eight teams from the Northern and Southern Hemispheres but English officials insist that nothing has been signed or agreed.

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The Club World Cup is understood to be driven by Mark McCaffery, formerly in charge of Premiership Rugby and now a non-executive director on the board of European Professional Club Rugby (EPCR), who organise the Heineken Champions Cup and European Challenge Cup.

The competition, which would take place instead of the knockout rounds of the Champions Cup and see the Premiership final brought forward to early May, with the new competition starting in 2025 and held every four years.

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    The Telegraph reported yesterday that the proposal is for eight northern hemisphere clubs and seven from the southern hemisphere, plus a Japanese side to be placed in one of the four pools, each playing two matches against teams from the other hemisphere. The winner of each pool would progress to the semi-finals with the winner being able to call themselves the world club champion.

    A Premiership insider told RugbyPass the arrival of private equity firm CVC who have bought into the Six Nations and leading European leagues has triggered the search for new competitions and revenue, explaining: “The world club cup has been going on for some time and it has always been a European lead idea and when CVC came in it was something they were interested in pursuing. CVC are involved in competitions in Europe and there have been loads of changes in recent years with different structures and the question is: where is Europe going?

    “With the current playing cycle Europe has been talking to the Southern Hemisphere and seeing how it can work now that the end of our season and theirs are more closely aligned. It is very early but if the top eight from both Hemispheres met it would be a good tournament and worth exploring. However, it is a bit premature but is being driven by EPCR because it is their competition window.

    “The Northern and South Hemisphere different competition sponsors and broadcast rights sales and therefore there are all sorts of commercial aspects to be sorted out. The concept is good it is just does the format work and can it be a commercial success?”

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    A competition to find the best team in the world has been enthusiastically backed by Steve Diamond, the Worcester boss, who is the longest serving director of rugby in the English game. He sees the new concept as crucial to helping the sport become financially viable following the massive impact on the sport’s finances caused by the pandemic.

    Diamond told RugbyPass: “There is some information around and they have got to an advanced stage and the people who run the Premiership and the owners know what they are doing. With investors like CVC it is important to make the game as global as possible and if you are one of the clubs that gets to the knock out stages of the Heineken Cup then there is going to be an added incentive to play in another competition not every year.

    “I am all for it and positive about the way the game is going. We have come through COVID and Brexit and everything is hard work surviving and if people are looking at bringing in more revenue in that is important because we can’t cover costs anymore. We need new income streams – absolutely.

    “This competition looks really positive and it is not every year and the biggest issue for the players is that wages have gone down. That is why we have to look at ways of bringing new money in.”

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    B
    BigGabe 30 minutes ago
    'Love him or hate him, Henry Pollock has got the rugby world talking.'

    Fair commentary. I am not sure it would probably work against him though, since his temmates have come out and said that they enjoy it. Similarly, Irish fans seem to enjoy Lowe’s celebrating and English fans their “plastic energy” players.


    Oof, that Stormers comment..as a Stormers fan, it hurts to be a Stormers fan. We can be so good, but also we can collapse like a house of cards. I do think that there is a line, I would agree with you. But I also very much think that the rugby public blows it out of proportion when someone gets exuberant (Lowe annoys the daylights out of me, but that’s his game and he is good at it. I am sure plenty of people find Faf annoying too). I’m not sure rugby will go the way of the NFL though, I do think that on a cultural level rugby playing nations (and the cultural demographics that go into playing rugby) differ vastly from the US. The US as a nation is very much about bravado. Similarly, the argument about rugby devolving into football, it is a sport that rewards theatrics so naturally theatrics enter into the culture. I don’t see rugby going that way, there is something different about rugby and the people that it attracts. Perhaps it is the gladiatorial aspect, or the lack of insultingly large paychecks. I am not sure, it would be interesting to conduct a study on this to be honest.


    Yes, my examples go back quite far and are sporadic inbetween. But this makes me wonder - does rugby not have so many showboats because it doesn’t attract showboats or because it doesn’t allow showboats?

    13 Go to comments
    W
    Werner 53 minutes ago
    URC teams aren't proving Stephen Donald wrong

    3 things:


    1) I don't think you have an understanding of what sort of politics goes on in SA, you are assuming it's very competitive and performance focused same as NZ, I can tell you it's a lot greyer and more ambiguous but green and gold goes along way in greasing wheels. Often revenue at the state and national level are prized more by some in the SARU despite the impact of accepting it, but you will never heard them own it.


    2) While we're comparing national teams performance to gauge the ‘domestic’ comps, you do realise that both Ireland and Scotland are higher in rankings and have better recent record than Fiji and Australia who are in the SRP right? And when was the last time either of them made a final in SR? 2014! But here's the thing…. I never said URC is better than SRP, imo they are about the same each with their benefits and different style. Where as you harp on about how crap URC teams are but not why SRP is better. Have SRP teams faired better against European teams? No? So how do you know and ‘demonstrate’ this inferiority? both have a range of good and bad countries competing (URC has slightly more higher ranked teams). Both are dominated historically by one country and team (Leinster/crusaders). So what is this demonstrable fact I'm missing? What's the point of difference other than subjective opinion


    3) let me understand this, the only decent team in the URC is Leinster as they are good enough to make Eurochamps finals but not good enough to make the finals of the URC the last 2 years. So they despite beating Leinster (the EC finalists and good team) the other URC teams are still crap?

    50 Go to comments
    P
    PR 1 hour ago
    'Love him or hate him, Henry Pollock has got the rugby world talking.'

    There are degrees of taunting. In my opinion Pollock is slightly OTT. Nothing offensive, just what Australians call “a goose”. Like James Lowe and Ben Earl. Celebrating wildly and often towards the crowd throughout the game. “Plastic energy” as Bongi calls it. It’s the kind of behaviour that turns a hostile crowd more hostile and motivates opponents even more - so probably works against your own team. Pollock is young and having the time of his life so his antics are understandable but I think most people find that kind of showboating annoying - hence the ‘love him or hate him’ tag.


    The reason why the behaviour of Pollock makes headlines is because it is still quite rare in rugby. Your examples go back to 1974, 2003 and 2022. Of course there are chirps between players during a game but what Pollock is doing is more like the showboating you see after a touchdown in NFL. He’s not the only one of course. Just about every Stormers try comes with an elaborate handshake or routine. Perhaps the future of rugby is more like NFL but I reckon it will always be annoying to a lot of people.


    Also, unless you are Matt Williams or Gregor Townsend, 6-2/7-1 was never against the spirit of the game. It’s an argument brought up by pundits to get attention or frustrated coaches who are trying to justify poor results. Most coaches, players and supporters get it. Even World Rugby gave it the thumbs up. It should be celebrated for its innovation.

    13 Go to comments
    LONG READ
    LONG READ 'Love him or hate him, Henry Pollock has got the rugby world talking.' 'Love him or hate him, Henry Pollock has got the rugby world talking.'
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