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European Champions Cup returns to free-to-air television in UK and Ireland

The EPCR trophies

Fans in the United Kingdom and Ireland will have access to live Champions Cup rugby as Europe’s elite club tournament makes its return to free-to-air television on Channel 4 until the end of the 2021/22 season.

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TV3 in Ireland have similar access.

EPCR has announced the partnership that will come into being from next season with Channel 4 securing the right to screen one live match per round during the Champions Cup pool stage, as well as one live match from each of the knockout rounds over the next four years, taking ‘The one to win’ into more homes as part of EPCR’s worldwide development of its broadcast platforms.

TV3 have secured a similar rights agreement for free-to-air coverage in the Republic of Ireland and the Champions Cup will extend its reach across the USA following the announcement that NBC Sports will broadcast every Champions Cup match starting from next season.

BT Sport have already been confirmed as the official broadcast partner in the UK and Ireland also until the end of the 2021/22 season while in France, beIN SPORTS and France Télévisions have extended their agreements with a likely future announcement of additional free-to-air coverage in that territory.

EPCR Marketing and Commercial Director, Carsten Couchouron, said: “To have live Champions Cup rugby on Channel 4 will take our outstanding rugby experiences to more fans so we are delighted to increase our coverage through this partnership. Channel 4 has an exciting sports portfolio and we are delighted to add to that as part of our enhanced broadcast platforms in the United Kingdom.”

Stephen Lyle, Channel 4 Sports Commissioning Editor, said: “We’re thrilled to be bringing top-class rugby to Channel 4. The Champions Cup is one of the most prestigious rugby union tournaments featuring many of the best players in the world and I’m sure viewers will be delighted to see it returning to free-to-air television.”

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f
fl 2 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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