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Super Rugby PacificCrusaders

Fans blast new Crusaders logo

The Crusaders huddle at AMI Stadium in front of old decor. (Photo by Kai Schwoerer/Getty Images)

After a lengthy process, the Crusaders Super Rugby franchise have decided to stick with their current name for the foreseeable future.

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Post the Christchurch shooting earlier this year, the franchise faced criticism for using a name heavily tied to religious wars that were waged between the 10th and 13th centuries.

A statement released by the Crusaders shortly after the event acknowledged the criticism and a formal process has since taken place to determine the way forward.

Today, the Crusaders confirmed that the name would be retained but some fairly significant rebranding would still take place, with a a new logo unveiled.

The logo – a stylised ‘C’, is a significant change from the previous knight symbol.

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“The Tohu (symbol) is shaped by our natural landscape which stretches from the top of the Southern Alps to the depths of our moana,” said Crusaders CEO Colin Mansbridge.

“Taking the form of the letter ‘C’ but expressed in a way that is unique to us. It nods to our legacy while moving us forward.”

Fans have quickly taken to social media to comment on the change – and the new emblem isn’t exactly receiving glowing reviews.

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https://twitter.com/firestorm616/status/1200220249708085248

It appears that by trying to please as many people as possible, the Crusaders have managed to alienate everyone. Based on social media, there are considerably more detractors of the new logo than there are supporters.

The new logo will be used for marketing and as much as is practically possible for the upcoming season, but it’s unclear whether it will be used on this year’s jerseys, which are set to be unveiled in the coming days.

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The 2020 Super Rugby season will kick off at the end of January with the Crusaders playing their first match on February 1st.

WATCH: Former Crusader and All Black Andrew Mehrtens has a radical new idea for Super Rugby.

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Ace 1 hour ago
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“No Leinster player, media or indeed supporters took Northampton for granted.“


Be careful, posters. Turdflow the Oblivious can read your mind AND will speak on your behalf …

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Chris929 1 hour ago
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The 7s players have been picked on potential and reputations-and given they have been put straight in the squad-they essentially have not had to compete for their place. none of them played in aupiki and none have played 15s in years. It could pay off on the pitch but there is a certain unfairness to it. There should have been an agreement that 7s players that wanted to play in the 15s world cup had to play this years aupiki to prove their worth. I dont think any player should be gifted a place in the squad on reputation which is what bunting has basically done.

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EatBreath7s 2 hours ago
All Blacks Sevens hold on in classic as SVNS semi-finalists confirmed

Getting rocketman and kitiona have really helped the team progress in the right direction, as has getting amanaki a few tourneys back.


Was about 5 meters away from the last australia ‘try” scored at end of game, absolutely no idea whether he got it down or not

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BK 2 hours ago
Same criticism rings out over Sam Prendergast as one debate put to bed

Yes, but even a good defence genius needs the right players. The Bok players are so instinctive - you have Kolbe, Steh, Kolisi, Kwagga - each of these just to mention a few are defensive monsters … The Irish both at Test and Leinster just lack the mentality to win when it really matters …

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CN 3 hours ago
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CN 3 hours ago
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This was always the risk, as soon as players make themselves available from 7s to try and get a piece of the action then how do you make room for them? As soon as it was announced I had doubts they would have to compete for their places, just get a few 15s games under their belt. If I was being cynical I would say there is no place for loyalty over sentiment. Some of those now not selected provided stability and added experience after the last RWC while the squad was transitioning

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rs 3 hours ago
'Most complacent selection decision you will ever see': Barrett benching slammed as Leinster knocked out

As a Saffa supporting Leinster I do feel NH played well and possibly deserved the win. However, had Leinster kicked for poles — either of the two opportunities they were given, the result could have been different. Don't think Barret would have made such a huge difference. Have my doubts about Prendergast —— he still has a long way to go. Remarked to my wife it felt quite quite strange sitting on the edge of our seats hoping Leinster would pull it off. Possibly ‘cos the Sullivan's origins are from Limerick. Hopefully Irish rugby will continue to flourish.

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HU 4 hours ago
Leo Cullen defends his position after Leinster's Champions Cup exit

Leinster are (now) clearly the best side in Ireland …. and (on paper at least) they are together with Toulouse one of the two best club sides in the world (as a Saffer I would love the Stormers, Bulls and Sharks contesting that, but we are not quite there yet) … and yes, they have been cruising through the URC and the Champions Cup this season, looking at times unbeatable ….

but when it gets down to real business, they seem to underperform or “be out of luck” (which is not really “luck” but lacking winner mentality) - just like the Irish with their QF-curse

so I guess, the question arises, whether Leo Cullen is the right (head) coach radiating winner mentality

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HU 4 hours ago
Leo Cullen defends his position after Leinster's Champions Cup exit

“But also explain why it is Leinster year in year out left to represent the URC in the champions league.”

that itself is hardly a proof of supremacy, as there are 8 sides per competition qualifying … the Champions League is a great competition from say quarter-final onwards, not so much in the pool stages

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GP 4 hours ago
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Great to see Japanese comp. Fantastic to see two top teams coached by red and black legends Todd Blackadder and Robbie Deans. Todd played over 100 games for Canterbury , leading us to 2 titles in 1997 and 2001.He was captain of the Crusaders , winning 3 years in a row in ‘98, ‘99 and 2000. Robbie Deans , 5 titles as a Crusaders coach, 1 NPC title with Canterbury. Over 100 games for Canterbury and numerous point scoring records ,mainly through his goal kicking feats. Most famously in Canterbury’s greatest Ranfurly Shield era 1982-85. Robbie saved the day many times.Most notably in our first defense. The match drawing penalty kick against Counties . Score was 15 all.

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fl 4 hours ago
Same criticism rings out over Sam Prendergast as one debate put to bed

Prendergast is great.


Fin Smith might be slightly better, but i’d pick them both to go to Australia.

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RedWarriors 4 hours ago
Red hot Bordeaux dump Toulouse out of Champions Cup to book Saints final

Well deserved win and the clear better team. Nice for Toulouse to make that break through. Toulouse put it up to them with forward pressure, but Toulouse had the answers. Great kicking by Lucu and Jalibert and excellent match management.

Should be an excellent final.

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RedWarriors 4 hours ago
Leo Cullen defends his position after Leinster's Champions Cup exit

Barrett creates room for Prendergast in the way that Henshaw can’t. That’s a fact. They targetted Prendergast and Barrett there would have made a significant difference to him not counting his other contributions (Barretts).


You don’t go from conceding no tries in two rounds to 5 tries and 37 points. High reward high risk doesn’t explain that alone. Leinster’s issue is that the many weaknesses we saw yesterday were not exposed over the season. They had a hard match against Rochelle and that was it: all year. That is not enough.


It is extremely hard for URC teams to win that tournament. Look at the two hardened and rounded French teams today. Hopefully the URC gets a few teams up to standard during the league stage next year.

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Mark 4 hours ago
Leo Cullen defends his position after Leinster's Champions Cup exit

Bordeaux-begles were my dark horse tip from the beginning of the tournament. Toulouse had significant injury issues going into this game. Leinster had a full squad to choose from, and simply made the wrong calls. Nobody is demonising the Ireland players or indeed leinster, simply stating a fact. Leinster had home advantage and effectively bottled it.

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RedWarriors 4 hours ago
Leo Cullen defends his position after Leinster's Champions Cup exit

That was an Irish blog. Cullen has been rotating the centres. The two centres playing were the starting centres for Ireland (with Aki). It is perfectly in Cullen’s gift to believe that bringing on Barrett in the second half might eb a decisive move. It nearly was. Nobody could have predicted that NH would score 4 first half tries. Thats not complacency. People seem to be determined to demonize Ireland and Irish players and supporters. There is no basis for it.


Will you now start condemning Toulouse for complacency, arrogance just because they lost when expected to win? Didnt think so.

45 Go to comments
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