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Fans divided as Gloucester unveil new crest and it's very similar to a Premiership rival

15 May 2018

Gloucester fans divided over new crest.

Gloucester Rugby have revealed a new logo and in doing so also reserved a dig for their West Country rivals Bristol.

“No name changes” Gloucester quipped when making the announcement on Twitter, after Bristol took criticism from some quarters over their rebrand to Bristol Bears.

No name changes. #WeAreGloucesterRugby pic.twitter.com/AvNMrIvXp6
— Gloucester Rugby ? (@gloucesterrugby) May 15, 2018

The club undertook a review of the clubs brand last summer and the new crest has been given the thumbs up by the board. But some fans have hit out over its similarities with Leicester Tigers crest.

One Twitter user called @Stockoglaws said “I wonder how long it took the ex Leicester marketing guy / girl to come up with that logo”

Another used described it as a “Rip off of the Tigers badge!”

https://twitter.com/BlackLakesCrow/status/996384460852678656

I wonder how long it took the ex Leicester marketing guy / girl to come up with that logo ??
— Stockoglaws (@Stockoglaws64) May 15, 2018

https://twitter.com/mp_torr/status/996392044040990721

https://twitter.com/Lincoln_i/status/996390864330084358

But the club defended the re-brand decision saying on their website: “The Gloucester Rugby brand was seen as a key element in terms of the future success of the club and it became clear that the brand had evolved however, there were some omissions that made the brand difficult to work with.”

Continue reading below…

Video: John Afoa speaks about his time with Gloucester

The use of the Lion on the crest was also explained.

“The Lion is a symbol that has been part of the Gloucester Rugby logo for some time. The Lion is a symbol that is on the Gloucester City crest, the original badge Gloucester Rugby used before we had to develop a new logo in 2007 as we could not trademark the city crest.”

We’ve wasted no time at all.
A brand new team coach courtesy of @BennettsCoaches and a fresh look for the front gates! #WeAreGloucesterRugby pic.twitter.com/nvlKcHtoQH
— Gloucester Rugby ? (@gloucesterrugby) May 15, 2018

“Those familiar will also know we have a bar just behind “The Shed”, called the Lion’s Den (the only original standing building on the Kingsholm site) and our mascot is a Lion called Kingsley so there has been a link with Lions for many years. However, as already stated we are not changing our name – we remain Gloucester Rugby.”

The club also released a statement with Martin St. Quinton, Chairman of Gloucester Rugby, stating:

“The over-riding aim of Gloucester Rugby is to be a highly successful Club which our supporters can be proud of, now and for many years to come. Success on the field and off the field go hand in hand. A great amount of thought, care, respect and work has gone into this and I and all at the Club who have been involved in this work believe what has been developed will provide Gloucester Rugby with the right tools for the future

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Comments on RugbyPass

Cantab 18 days ago

Teenager Braxton Sorensen-McGee reflects on dream Black Ferns debut

Although NZ won comfortably enough they weren’t always convincing and a better opposition may well have found them out. If our gun 7s players can translate their skills to the 15s game the team would have the ability to beat anyone. Need to be given the chance though.

4 Go to comments

James 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

And how do you see the Wallabies loosehead / Lion’s tighthead battle Nick?

37 Go to comments

dw 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Also interested in your thoughts on A Bell. Haven't noticed many scrum issues recently. He also seems to play 60 or so mins every game. A bit of a fan (even though he’s a tah..) but wondered if the Lions would target his scrummaging

37 Go to comments

dw 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

True. And you look at how the European coaches have got so much out of skelton and how much the local fans love him…and then some Oz fans will still say “he played poorly for the tahs I'm 2015!”

37 Go to comments

dw 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Thanks Nick but your headline has just jinxed us and reminded me of that night in 2013!

I love any analysis of the scrums such as the above. Cheers.

Allalatoa seems to be in good form and Nongorr appears to be able to hold his own? I think they will pick Tupou regardless of form. After Friday night I am concerned he could be sent off in the first five mins of the test though! He got too pumped up and hit a player high and was carded

37 Go to comments

RedWarriors 18 days ago

'Most complacent selection decision you will ever see': Barrett benching slammed as Leinster knocked out

I watched the mainstream NZ pundits eg Mils Muliaina and they DID back NZ to win almost to a man.

Ireland will talk their team up as anyone would with the caveats we are playing the ABs and match was de facto 50:50, That is not the same as dismissing the opposition. EG After the quarter John Kirwan said he was sorry France didn’t win versus SA becuase a ‘France-NZ final would be perfect. (The semis had not even been played yet, England and Argentina completely dismissed! He didn’t even realize his own arrogance) NZ are not even aware of the arrogance they exude. Has no Kiwi politely asked the national team to take down the ‘Superstars and Humble Heroes’ boasting on the AB site? Its cringeworthy stuff. Do NZ really see themselves like this?

Note all this BS about Irish arrogance started just after NZs defeat in the 2022 series. Not a coincidence.

Also: this is Irish national TV. We will talk our team up as everyone does. We care too much about judgemental and thin skinned Kiwis getting offended.

91 Go to comments

JM 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Aussie rugby fans are obsessed with players they hate, for whatever reason.

Michael Hooper is another one, and the hatred only increased whenever he won John Eales medals or the two times he was nominated world player of the year.

I reckon it is because our forwards are technically and mentally weak they put it all on one player who they think should make way for the messiah.

Same for the general team performance and the hate put on players like White, Lolesio, and Foley who should be pulling rabbits out of the hat every play.

I reckon, if we had of had 5 players with Hooper’s desire and drive spread across the team (and especiallythe forwards), we wouldn’t have woken up in the bottom of the ditch.

37 Go to comments

RedWarriors 18 days ago

'What he’s given to this club is nothing short of incredible'

He shouldn’t have been picked. Not physically able for the most intense matches notably in Twickenham last year. Giving him the captaincy was also a very short sighted decision then after RWC 2023. Ireland have a tendency to be a little too loyal, which can mean the team ages and the rebuild is bigger than should be.

Plenty of lads out there to fill that squad.

4 Go to comments

OJohn 18 days ago

Geoff Parling returns to Leicester as head coach

Hooray

0 Go to comments

Carlos 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

He was also a YC magnet.

37 Go to comments

Carlos 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Windsor-Faulkner-Price. 😊

37 Go to comments

Solenn Bonnet 18 days ago

Leinster cleanse palette with record URC scoreline against Zebre

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0 Go to comments

Mzilikazi 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Ah, the Pooler front row ! Most legendary in the history of the , I would think. Max Boyce helped…”Here we. here we, here we go, with the Pontypool front row.”

37 Go to comments

Mzilikazi 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Would not go as far as whole house in our family, but for me, yes, W1. Loved playing in the scrum, love watching now😀

37 Go to comments

Mzilikazi 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Yes, I see that article here on RP, Nick. That is good news that Schmidt is going to look at the o’seas players.

Yes, I would think you are right that LAR will qualify. On the same points as MP, but surely they are too good not to win this crunch game….could be tEnse for ROG in the stands though.

37 Go to comments

BC 18 days ago

Who would make it into a Women's British and Irish Lions starting XV?

I would pick Oifa Wafer at 6, put Aldcroft in the second row with Ward. I think Wafer is one of the few non-England players mentioned that would contend for a Red Rose shirt, the others being King and possibly Neve Jones. Conversely there are two English players mentioned, Sing and Venner, that probably won’t even make the Red Rose WC squad, let alone a Lions Tour. Still a lot can change in two years, watch out for Millie David.

1 Go to comments

Otagoman II 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Great article NB, thanks. I would like to know what is the reasoning why so many things are penalties in the scrum. Is it to do with safety or something else?

37 Go to comments

NB 18 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

👍