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Fans hail Umbro for dialling it down with new England rugby kit

The new England home kit /UMBRO

Umbro have been praised for the simplicity of their new England rugby kit, which was launched today after months of waiting.

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It was announced in May that the kit supplier would be taking over from Canterbury, reigniting an association with rugby which had died out in the 21st Century. This was initially criticized by some due to the brand’s apparent connection with other sports, chiefly football, but many seem to be pleasantly surprised.

After replacing an esteemed rugby brand in Canterbury, there was pressure on Umbro with this kit launch, and many on social media feel they have played it safe by not differing too greatly from the previous kit.

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‘I was Never Alone’ Sir Ian McGeechan

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‘I was Never Alone’ Sir Ian McGeechan

This is what many seemingly want from an England shirt rather than something slightly more experimental.

Umbro have already branched out into rugby this past year by sponsoring the Bristol Bears, which has already proven popular.

Perhaps most importantly from the Rugby Football Union’s perspective is that this four-year deal is believed to bring in more than the previous £5 million a year deal with Canterbury.
While there will inevitably be a sense of disdain towards Umbro by some, the added revenue for the RFU is crucial in the wake of coronavirus, while it must also be noted that the brand’s association with rugby dates back to the 1970s, and it was even the kit supplier for the British and Irish Lions in the 1980s.

Simplicity, as it turns out, is what England fans want in their kits, although there were obviously some that had let their imagination run wild over the past few weeks as to what Umbro might produce.
The deal with Canterbury was set to expire this summer, with England’s tour of Japan being the final time of donning the shirts they have worn since 2012. However, the pandemic scuppered those plans, meaning England’s last outing in a Canterbury shirt was the Guinness Six Nations win over Wales.

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https://twitter.com/tedharding/status/1302925846336987136?s=20

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J
JW 4 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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