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Former Wallabies hooker joins Major League Rugby expansion side LA Giltinis

(Photo by Cameron Spencer/Getty Images)

The LA Giltinis have confirmed the appointment of highly regarded Australian rugby  executive and former Wallaby Adam Freier as the organisation’s general manager for its maiden MLR season set to kick off in March 2021.

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Freier brings a world-class and unique skill set to the MLR, having played a significant role in  Australian rugby across marketing, digital, media/communications and community rugby,  as well as a 15-year professional playing career.

Freier joins Giltinis coach Darren Coleman and former Wallabies, Waratahs and Randwick teammate Stephen Hoiles to lead the franchise out of Venice Beach next season.

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News of Freier’s appointment comes ahead of a massive period for the Gitltinis as the club looks to introduce over 30 new signings to the MLR from November 1.

“I am humbled but extremely excited by this appointment and see it as a great honour to lead Los Angeles into their maiden season and toward their first MLR Championship,” said Freier.

“It’s an incredible opportunity to work at a premium entertainment business who is attacking sports marketing in such a particular way. It has been great to find like-minded  marketing and sports executives to innovate the way in which consumers can engage with rugby with freedom to constantly challenge the status quo.

“Make no mistake, entertainment will drive what we do here at the Giltinis, and our franchise is looking forward to bringing a very unique match day experience to the US sports  market and the city of Los Angeles. It’s going to be fun, and fans of all ages will be in for a real treat, with some of the best family entertainment available in LA.”

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With Freier’s marketing expertise comes an appreciation and admiration for the community,  having played and made a significant impact on youth and development programs as well as ‘grassroots’ associations and foundations within the Australian Rugby landscape.

“Outside of the stadium, what really excites me is the opportunity to play a role in uniting and igniting the rugby community here in Los Angeles. The local rugby community has  some great people and foundations in place for our franchise to thrive, and I look forward to  working with them as the sport continues to rise in the city.

“We obviously want immediate on-field success, but our long-term focus is to have a  sustainable flow of high-end rugby talent coming out of the region, and we have some exciting announcements about our youth and development plans later this month, and an exceptional coach to drive it.”

Since the appointment of Coleman and Holies in May, the Giltinis have remained tight  lipped on communicating any players, taking the approach of naming their squad during a  condensed period, with Freier giving fans a sense of what’s to come in the coming months.

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“The entire organisation have been working incredibly hard in the background to assemble the very best local and international rugby stars which we will be confirming over the next couple of months, and we really want to own this space. I’m absolutely certain that LA and our Rugby community will be happy with their team representing them in the MLR this  season and will do our city proud.

“The level of interest from players across the world to join us in LA has been overwhelming  and really does highlight why LA is the entertainment capital of the world.

“Seeing the holistic benefits LA can provide our rugby players and their families and its professional opportunities, it’s obviously unparalleled to anywhere else within the professional rugby landscape.

“Now the 2021 season is locked in, you can feel the energy brewing within US rugby circles and the MLR is starting to gain some real traction internationally, which is a credit to all of  the MLR owners, their staff and the league office.”

The Giltinis will kick off their Major League Rugby campaign on the weekend of March 20, 2021.

– LA Giltinis

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J
JW 3 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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