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Free-to-air TV option being considered by URC bosses

Dublin , Ireland - 4 November 2023; A TV monitor is seen before the United Rugby Championship match between Leinster and Edinburgh at the RDS Arena in Dublin. (Photo By Harry Murphy/Sportsfile via Getty Images)

BKT United Rugby Championship CEO Martin Anayi says that they are exploring making some games free-to-air, but that they won’t necessarily be using traditional terrestrial broadcasters to do it.

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Anayi is keen to explore using social media platforms such as YouTube to show games and help them attract younger fans to the tournament, which he feels offers better opportunities.

He points out that extra-time highlights from the dramatic and controversial Sharks vs Munster shootout last week currently have 391,000 views, with 350,000 of them coming within a day of posting.

“We are working with Premier Sports to see if there’s a free-to-air angle around YouTube, for example, that allows us to grow a younger audience without affecting the subscriber audience,” he said.

“And that will allow us to drive digitally and to grow a fan base and viewership that is growing day by day towards Premier Sports over time.

“That is important for us because we want them to grow and keep investing in rugby, the rugby channel and extra content around it that they also produce wonderfully.

“That is not just with us, but also around the Champions and Challenge Cups. I think that is the angle that we would like to explore in partnership with Premier Sports.

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“Free-to-air broadcasters are going through some challenges from a financial budget point of view. What we are seeing is that audiences on digital and social are growing exponentially and traditional linear is declining, quite honestly.

“If we are going to look into that mantra of bringing new fans into rugby, not just us but other stakeholders, we need to be looking at the likes of YouTube as the free-to-air of the future.

“My kids are below the age of ten, and they will watch YouTube and YouTube Kids on TV. The Sharks vs Munster clip was watched by 350,000 in a day.

“That is a real audience who wouldn’t normally see that game but have seen it and engaged with it, and over time, when they are ready, you migrate that person to start paying for it.”

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f
fl 38 minutes ago
Ex-Wallaby laughs off claims Bath are amongst the best in the world

I ultimately don’t care who the best club team in the world is, so yeah, lets agree to disagree on that.


I would appreciate clarity on a couple of things though:

Where did I contradict myself?

Saying “Trophies matter. They matter a lot. But so does winning games. So does making finals.” is entirely compatible with ranking a team as the best - over an extended period - when they have won more games and made more finals than other comparable teams. It would be contradictory for me to say “Trophies matter. They matter a lot. But so does winning games. So does making finals.” and then completely ignore Leinster record of winning games and making finals.


“You can get frustrated and say I am not reading what you write, but when you quote me, then your first line is to say thats true (what I wrote), but by the end of the paragraph have stated something different, thats where you contradict yourself.”

What you said (that I think trophies matter) is true, in that I said “Trophies matter. They matter a lot. But so does winning games. So does making finals.”. Do you understand that Leinster won more games and made more finals than any other (URC-based) team did under the period under consideration?


“Pointless comparison on Blackburn and Tottenham to this discussion as no-one includes them on a list of the best club. I would say that Blackburns title season was better than anything Tottenham have done in the Premier League. My reference to the league was that the team who finished second over two seasons are not better than the two other teams who did win the league each time. One of the best - of course, but not the best, which is relevant to my point here about Leinster, not comparing teams who won 30 years ago against a team that never won.”

I really don’t understand why you would think that this is irrelevant. You seem to be saying that winning trophies is the only thing that matters when assessing who is the best, but doesn’t matter at all when assessing who is 2nd, 3rd, 4th, 5th, etc.


“What I referred to in my Leinster wouldn’t say the were the best is your post earlier where you said Leinster were the best overall. You said that in two separate posts. Seasons dont work like that, they are individual. Unless the same team keeps winning then you can say they were the best over a period of time and group them, but thats not the case here.”

Well then we’ve just been talking at cross purposes. In that my position (that Leinster were the best team overall in 2022-2024) was pretty clear, and you just decided to respond to a different point (whether Leinster were the best team individually in particular years) essentially making the entire discussion completely pointless. I guess if you think that trophies are the only thing that matters then it makes sense to see the season as an individual event that culminates in a trophy (or not), whereas because I believe that trophies matter a lot, but that so does winning matches and making finals, it makes it easier for me to consider quality over an extended period.

24 Go to comments
M
MT 1 hour ago
Ex-Wallaby laughs off claims Bath are amongst the best in the world

As I said in one of my first replies to you - we can agree to disagree. If you want to leave it no problem. I completely disagree with your ranking of Leinster as the best team in the world. Now you have said you will change it if Bordeaux win the Top 14. Well as Leinster themselves prioritise the CC over the URC and Bordeaux won the CC, how are they not ranked higher by you? Are Leinster one of the best teams, yeah - never said they weren’t. But not the very best team, as the very best team have trophies to show for their seasons. They matter when you discuss the very best.


You can get frustrated and say I am not reading what you write, but when you quote me, then your first line is to say thats true (what I wrote), but by the end of the paragraph have stated something different, thats where you contradict yourself. Just so we are clear, you said you would too on my statement that I would rather be a fan of a team that won a trophy over the three seasons, but end the paragraph saying you would rather be a fan of the team that won the most matches but didn’t win a trophy. Both cant be true. Thats one example of where you contradict yourself.


Pointless comparison on Blackburn and Tottenham to this discussion as no-one includes them on a list of the best club. I would say that Blackburns title season was better than anything Tottenham have done in the Premier League. My reference to the league was that the team who finished second over two seasons are not better than the two other teams who did win the league each time. One of the best - of course, but not the best, which is relevant to my point here about Leinster, not comparing teams who won 30 years ago against a team that never won.


What I referred to in my Leinster wouldn’t say the were the best is your post earlier where you said Leinster were the best overall. You said that in two separate posts. Seasons dont work like that, they are individual. Unless the same team keeps winning then you can say they were the best over a period of time and group them, but thats not the case here.

24 Go to comments
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