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Gallagher extend Premiership Rugby title sponsorship

Gallagher’s Chief Marketing Officer Chris Mead (left), Premiership Rugby’s Chief Executive Officer Simon Massie-Taylor (centre) and Gallagher’s Chairman of the Board and Chief Executive Officer J. Patrick Gallagher, Jr.

Gallagher have committed to the longest title sponsorship in Premiership history after signing a new three-year deal.

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As such, English rugby’s top division will continue to be known as the Gallagher Premiership until at least 2028.

By the time the current arrangement runs its course, the insurance giant will have had a decade-long association with the Premiership, eclipsing their predecessors Aviva, Guinness, Zurich, Allied Dunbar and Courage.

Gallagher has been the official title sponsor of Premiership Rugby since 2018 and has supported English rugby through a number of initiatives, including co-funding Premiership Rugby’s award-winning community programme, Project Rugby, which has seen more than 100,000 young people engage in the sport across England.

The latest news comes as a further boost to the 10-team league, which has made big strides forward since the demise of Wasps, Worcester and London Irish.

Last season Gallagher Premiership Rugby was broadcast in 164 territories – reaching more than 100 million fans across the globe. And in its debut season with TNT Sports the league achieved its fastest-ever sold-out Gallagher Premiership Rugby Final after the closest season on record.

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Simon Massie-Taylor, Premiership Rugby Chief Executive Officer, said: “Gallagher has been an incredible partner to Premiership Rugby, and all of our clubs, over the past six years. And this new extension provides important, long-term support for the sport as we write a new story together.

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“Gallagher and its leadership have demonstrated real commitment and passion for growing the league and we could not have asked for more from a title partner. So I speak on the behalf of everyone at Premiership Rugby and all of our clubs when I say how delighted we are to have renewed our title partnership with Gallagher. We look forward to what we can achieve in what will become a decade together in what is fast-becoming one of the most successful partnerships in sport.”

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J
JW 3 hours ago
How law changes are speeding up the game - but the scrum lags behind

so what's the point?

A deep question!


First, the point would be you wouldn't have a share of those penalities if you didn't choose good scrummers right.


So having incentive to scrummaging well gives more space in the field through having less mobile players.


This balance is what we always strive to come back to being the focus of any law change right.


So to bring that back to some of the points in this article, if changing the current 'offense' structure of scrums, to say not penalizing a team that's doing their utmost to hold up the scrum (allowing play to continue even if they did finally succumb to collapsing or w/e for example), how are we going to stop that from creating a situation were a coach can prioritize the open play abilities of their tight five, sacrificing pure scrummaging, because they won't be overly punished by having a weak scrum?


But to get back on topic, yes, that balance is too skewed, the prevalence has been too much/frequent.


At the highest level, with the best referees and most capable props, it can play out appealingly well. As you go down the levels, the coaching of tactics seems to remain high, but the ability of the players to adapt and hold their scrum up against that guy boring, or the skill of the ref in determining what the cause was and which of those two to penalize, quickly degrades the quality of the contest and spectacle imo (thank good european rugby left that phase behind!)


Personally I have some very drastic changes in mind for the game that easily remedy this prpblem (as they do for all circumstances), but the scope of them is too great to bring into this context (some I have brought in were applicable), and without them I can only resolve to come up with lots of 'finicky' like those here. It is easy to understand why there is reluctance in their uptake.


I also think it is very folly of WR to try and create this 'perfect' picture of simple laws that can be used to cover all aspects of the game, like 'a game to be played on your feet' etc, and not accept it needs lots of little unique laws like these. I'd be really happy to create some arbitrary advantage for the scrum victors (similar angle to yours), like if you can make your scrum go forward, that resets the offside line from being the ball to the back foot etc, so as to create a way where your scrum wins a foot be "5 meters back" from the scrum becomes 7, or not being able to advance forward past the offisde line (attack gets a free run at you somehow, or devide the field into segments and require certain numbers to remain in the other sgements (like the 30m circle/fielders behind square requirements in cricket). If you're defending and you go forward then not just is your 9 still allowed to harras the opposition but the backline can move up from the 5m line to the scrum line or something.


Make it a real mini game, take your solutions and making them all circumstantial. Having differences between quick ball or ball held in longer, being able to go forward, or being pushed backwards, even to where the scrum stops and the ref puts his arm out in your favour. Think of like a quick tap scenario, but where theres no tap. If the defending team collapses the scrum in honest attempt (even allow the attacking side to collapse it after gong forward) the ball can be picked up (by say the eight) who can run forward without being allowed to be tackled until he's past the back of the scrum for example. It's like a little mini picture of where the defence is scrambling back onside after a quick tap was taken.


The purpose/intent (of any such gimmick) is that it's going to be so much harder to stop his momentum, and subsequent tempo, that it's a really good advantage for having such a powerful scrum. No change of play to a lineout or blowing of the whistle needed.

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