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Gay dating app the new sponsor of Biarritz

Steffon Armitage points to the sponsor logo on his teammates' posterior /BOPB

Biarritz Olympique have revealed that famous gay dating app Grindr is to be the new jersey sponsor for the ProD2 team in the 2021/22 season.

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Biarritz hooked up with the Los Angeles-based company, selling their jersey rights in what is reported to be one of the biggest kit sponsor deals of its kind in French rugby.

The non-traditional partnership is part of an overall campaign against homophobia being embarked on by the club, and the LNR, in recent months.

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“Grindr is excited to partner with JB Aldige and the Biarritz Olympique Pays Basque Rugby Club. The club has been outspoken against homophobia and has committed to Grindr to continue its work to increase inclusivity and acceptance in the league and rugby overall,” the people behind the app noted in a statement.

According to the company, Grindr is the world’s largest social networking app for gay, bi, trans, and queer people to connect. Launched in 2009, today the app serves more than 13M people in over 200 countries.

“Grindr for Equality is an ever-evolving mission to help LGBTQ people around the globe. Our wide-ranging initiatives impact communities large and small on issues that matter to them the most: safety, sexual health, advocacy, and more.”

Biarritz currently sit in third on the ProD2 table, but will be hoping to grind out a win in this weekend’s semi-finals.

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H
Hellhound 1 hour ago
South Africa will beat England at a canter

Very good article and no, you are definitely not the only one. You hit the nail on the head with both teams. England will fall back to the WC semi ta tics, whereas the Boks will run it. They mean to destroy, not only with their forwards but with their backs too.


There is immense speed in that backline. England need a miracle. The Boks have the best defence and attack this year. This Bok team is different from the one from the semi. Most the same players, but way different tactics from last year.


Manie Libbok has a lot to prove and with Sacha basically making the 10 his own with exceptional games this year, I'm sure he will be out to showcase just how dangerous he is. No one in the team except a few is absolutely certain of their places. The rest is going to go hard at the English to prove why they should be considered every time.


These Boks targeted the English game as the toughest of the Autumn nations series. This is the game they want to win. They want to prove that the WC semi result was a fluke. They want to show just why they are the current Kings of rugby.


It's hard to stop a team who has lost only 2 Tests this year, both by a point. It could've been 11/11. What makes it scarier is that in each and every Test, they swapped many players and still came away with wins. The ability to muscle and grind out wins is this team's best attribute.


They believe in their coaches and each and every team mate. They are full in. Playing on the day or not. This is going to be a slaughter. Before the teams was named, I had the Boks by a winning margin of 12-15 points, but after it was named, I changed it to 20+.


The English is going to give the Boks the ball and the Boks is going to run them ragged. This team wasn't chosen to play the same boring strategy of the WC semi.

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