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Gloucester find replacement on its doorstep to succeed CEO Vaughan

Gloucester pounce for a try in the corner at Kingsholm last season (Photo by Michael Steele/Getty Images)

Gloucester have announced that Lance Bradley has been appointed as chief executive to replace the Wasps-bound Stephen Vaughan. 

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Bradley’s association with the club is a long one, firstly as sales and marketing director and then managing director of principal partner Mitsubishi Motors. He then acted as a non-executive director at Kingsholm for the last 18 months.

Bradley said: “I feel hugely honoured being appointed CEO of Gloucester. It’s a very exciting time for the club, not only as we look to build upon last season’s third-place finish, but also with CVC’s investment in Premiership Rugby opening up significant new opportunities.

“We have a tremendous set of supporters – unrivalled anywhere in my opinion – and business partners who are second to none. I’m looking forward to helping deliver the success that we all want.”

Chairman Martin St Quinton added: “We’re delighted to have Lance step up from his non-executive role to chief executive. 

“We conducted a very thorough search for our new CEO, but it’s not often you find someone who is not only an enthusiastic rugby follower, but also an experienced and outstanding business leader who also has experience on the club’s board. I believe Lance is the ideal man to lead us forward.”

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Growing up in the West Country, Bradley attended Plymouth College before doing a degree in mechanical engineering at Salford University. From there he spent 30 years in the automotive industry with Ford Motor Company and then Mitsubishi Motors.

As managing director of Mitsubishi, he led the company into a strong relationship with Gloucester rugby, including the investment in becoming the club’s principal partner in July 2015.

He also expanded Mitsubishi’s involvement in rugby to include partnerships with Edinburgh, Scottish rugby and England rugby. His time with Mitsubishi also saw him being awarded Autocar’s Outstanding UK Leader award in 2016.

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J
JW 20 minutes ago
Why England's defence of the realm has crumbled without Felix Jones

This piece is nothing more than the result of revisionist fancy of Northern Hemisphere rugby fans. Seeing what they want to see, helped but some surprisingly good results and a desire to get excited about doing something well.


I went back through the 6N highlights and sure enough in every English win I remembered seeing these exact holes on the inside, that are supposedly the fallout out of a Felix Jones system breaking down in the hands of some replacement. Every time the commentators mentioned England being targeted up the seam/around the ruck or whatever. Each game had a try scored on the inside of the blitz, no doubt it was a theme throughout all of their games. Will Jordan specifically says that Holland had design that move to target space he saw during their home series win.


Well I'm here to tell you they were the same holes in a Felix Jones system being built as well. This woe is now sentiment has got to stop. The game is on a high, these games have been fantastic! It is Englands attack that has seen their stocks increase this year, and no doubt that is what SB told him was the teams priority. Or it's simply science, with Englands elite players having worked towards a new player welfare and management system, as part of new partnership with the ERU, that's dictating what the players can and can't put their bodies through.


The only bit of truth in this article is that Felix is not there to work on fixing his defence. England threw away another good chance of winning in the weekend when they froze all enterprise under pressure when no longer playing attacking footy for the second half. That mindset helped (or not helped if you like) of course by all this knee jerk, red brained criticism.

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