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Gone are the days when Super Rugby captured interest for its own sake

Peter Lakai of the Hurricanes is tackled during the round three Super Rugby Pacific match between Hurricanes and Blues at Sky Stadium, on March 11, 2023, in Wellington, New Zealand. (Photo by Phil Walter/Getty Images)

For my sins, I like to scan websites for rugby stories several times a day.

The Super Rugby Pacific season has well-and-truly started, after all, not that you’d really know from what’s getting written.

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It’s all aspiring All Blacks player this, would-be All Blacks coach that. Who’s in the frame for the Rugby World Cup? Whose injury potentially puts them in doubt?

Heck, we’ve even had an all-time ranking of All Blacks coaches.

I wrote about Ardie Savea last week. Most of the time I’m waffling on about New Zealand Rugby (NZR) or who ought to be All Blacks coach.

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And there’s a sad reality to why I do that, just as what’s on websites at the moment tells its own story.

Readers aren’t interested in Super Rugby Pacific. The media world is ruled by clicks and reader engagement and if there was a demand for match analysis and thorough previews, then that kind of copy would proliferate.

Instead we debate anything but the games.

It’s easy to say that it’s summer and that test cricket is still taking centre stage. Or that it’s Rugby World Cup year and there’s a natural interest in the bigger picture.

But I genuinely don’t think it matters what month or what year it is. I just believe that Super Rugby Pacific isn’t the competition that the host broadcaster – and NZR – would like it to be.

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I watched the Blues beat the Hurricanes, with a group of mates the other night.

Normally I won’t watch games live, in large part so I can fast-forward past the lengthy periods when the ball’s not in play. It’s been years since I watched with the sound on, either.

A couple of statements during Saturday’s commentary from Sky Stadium reminded me of why I’m just a bit over Super Rugby.

The first came when Hoskins Sotutu made a good defensive play at the breakdown and the bloke behind the microphone bellowed that this was why Sotutu was one of world rugby’s best No.8s.

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Now, I’m happy to include Sotutu in the top handful of No.8s in New Zealand, but come on. The world? Give me strength.

The other was when the match was described as extraordinary.

I’ll grant you it was close, but the only extraordinary aspect was the futility of the football played by the Hurricanes in the final minutes.

I’ll commend their effort, but surely the Hurricanes – and every half-decent rugby team for that matter – can do better than just launching one-off runners at the defensive line?

Where was the subtlety or the vision or the use of the ball to beat the man?

All we got was blokes hammering away in the hope the Blues would miss a one-on-one tackle.

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I’m told rugby league is one-dimensional and predictable, but no more so than what the Hurricanes dished up on Saturday.

The point is that telling me something is amazing or wonderful or extraordinary – when I can plainly see that it’s not – turns me off.

I might be alone there, but I suspect – judging by some of the crowds and the stuff that’s written and said about rugby these days – that I’m not.

Things that insult people’s intelligence do not encourage them to keep watching.

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5 Comments
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GrahamVF 637 days ago

I suggest for an injection of rugby enthusiasm watch URC and Heineken Cup. Last night's game between campions Stormers and 15 on the trot unbeaten Leinster ended in a thrilling the draw in the worst possible rugby conditions producing seven tries, outstanding defence, and some really exciting running by both sides. Huge physicality, great set piece contests (virtually every lineout was contested), great maul, running, intercept and kick chase tries and just about everything one could want. One side 22 points adrift after 35 minutes only to go five up with ten to play putting on 27 unanswered points and then in the death an absolutely magic try levelling the score with an impossible kick in high wind being snatched away at the last second. all in front of a full house stadium and over half a million TV viewers. Now that is the game played in heaven - rugby.

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Ray 647 days ago

Super Rugby is in decline,if the crowds are anything to go by.
But it's been in slow decline for years as I remember almost full stadia for even matches between The Western Force and say the Melbourne rebels. Everything changes, so its not surprising really. Anyway at the flick of a button or poke of a phone,you can watch any match anywhere. But I really love the sport to death!

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William 647 days ago

I started to switched off watching rugby about 2016/17 around the time TMOs got firmly engaged in proceedings and the quality of the refereeing slumped and most decisions to be debated with the touch judges, players and tmo putting in his oar .last test of Lions series 2017 a good example. l watch the first round of super rugby and thought, this looks promising but alas the referee's don't seem to want to enforce the new rules. Slipping back to old habits,players trying to slow down the game,because of fitness
issues , inconsistent decisions by the referee's.I do apologize for the ramblings of a grumpy old man, that can't help wondering how much better it could be.

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Andrew 648 days ago

Ooooh yes Couldnt agree more, and esp about the Sotutu acclamation and Hurricanes tactics. The first was risible and the second made me want to punch the telly in anger at the utter lack of imagination. WRT the latter I was waiting for the kind of marvellous play that got the Chiefs home against the Blues a season or so ago when McKenzie bamboozled them. Our footy really is low quality now.

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Willie 648 days ago

Yes, the undue rating of Sotutu made me question the knowledge of the commentator.
And, why isn't Perofeta at 1st 5? Not only is Barrett erratic but it serves the ABs future by giving Perofeta more time there.

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JW 4 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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