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Guinness sponsors Women's Six Nations in 'defining moment for rugby'

By PA
Six Nations Rugby and Guinness have agreed a long-term partnership, taking over from the previous deal with TikTok

Guinness has been announced as title sponsors of the Women’s Six Nations from this season.

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It has also extended its support as title backers of the men’s tournament, which began four years ago.

The Guinness Women’s Six Nations kicks off on March 23 – defending champions England start their campaign away to Italy – and ends on April 27.

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“This is a defining moment for rugby, with huge potential on the horizon and a genuine opportunity to widen the audience for the sport, to help secure its future,” Six Nations Rugby chief executive Tom Harrison said.

“The women’s game is the biggest growth engine for rugby, and through this partnership Guinness will help accelerate this.”

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Courtney 345 days ago

This is a little bit surprising, I thought Tik Tok did a great job themselves at helping grow the game, increased audiences and greater coverage including via their own ubiquitous platform.

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Hellhound 2 hours ago
The Springboks have something you don't have

Rassie has done very well with the Boks. The well will certainly not dry up soon. The amount of young talent coming through, that don't even stand a chance of making it in before 2027, is just absolutely amazing.


However, Rassie has proven to be a rugby genius. He will never rest on his laurels. It's why he keeps evolving tactics, keeping everyone on their toes. He doesn't underestimate any team. He is very aware of just how close the top teams is.


There will be no complacency not will he relax with his main stars. He is very astute, knowing that his team is getting older and thus giving the younger players much more playtime than what any other coach would do.


By the time the 2027 WC comes around, he will be prepared to defend his title and he knows one bad day will end a triple WC crown. Competition is that close. The Boks are in transition, even though it doesn't look like it.


After the 2027 WC, most of the double (possible triple) WC champs players will become unavailable due to retirement from international rugby. Rassie is already preparing the replacements, getting caps under their belts.


The top teams is just too close to underestimate and no Bok will be allowed to get complacent. Although they are by far the current most successful team and clearly the best by miles, they are not undefeatable.


Very tough to beat yes, but they can lose on the day. I am not worried. The youngsters by 2027 WC will be experienced with lots of years ahead and that should be a warning to the rest of the pack biting at their heels. Love them or hate them, but you have to admire the Boks. They truely deserve to be top dogs currently.

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