Northern Edition

Select Edition

Northern Northern
Southern Southern
Global Global
New Zealand New Zealand
France France

'How many All Blacks tests are too many?': Could outside investment lead to an extended All Blacks season?

(Photo by Brendon Thorne/Getty Images)

If you were king, how many tests would the All Blacks play in any given calendar year?

ADVERTISEMENT

Is 10 too few? What about 20 or 30? Should these blokes be on the road on an almost continual basis?

As it stands, the men in black are scheduled for 15 outings in 2021. Of those, about half will be worth watching.

Video Spacer

A montage of our craziest year in memory.

Video Spacer

A montage of our craziest year in memory.

The best players will appear in, say, 10 or 12 of the 15 games, with some second-tier types picked to make up the numbers.

New Zealand Rugby (NZR) needs the All Blacks on the park to generate revenue. But the more games the team plays, the more blokes will need a spell.

And when your best players sit, the more guys have to be elevated to All Blacks contracts. It’s all very well to hope that 15 tests can fund the All Blacks’ programme, but if it takes 40 to 50 players to fulfil the broadcast schedule then that’s a pretty hefty wage bill.

So is 10 tests in which, injury permitting, all the marquee men play, a better financial bet? Or should we have 30 tests on the schedule, albeit played by personnel that are actually lessening the lustre of the All Blacks’ brand?

ADVERTISEMENT

It’s an interesting one. The NFL, for instance, have been pretty steadfast in maintaining a 16-game regular season. There are playoffs for the better teams, and ‘exhibition’ games to be played prior to the season, but the endeavour is always to stage just 16 matches in which every available star plays.

It’s all done over a condensed time period, with no expectation that the players will appear for anyone else. There’s no Super Rugby-type competition prior or a directive that those not picked for NFL duty toddle off to a second-tier team, such as our provincial unions.

You have your 16 games and that’s pretty much that.

The news reports that American company Silver Lake could tip huge dollars into NZR are interesting as well.

Rarely do numbers bandied about in public turn out to be true, but the reports suggest Silver Lake’s mooted 15 per cent stake in NZR would see our governing body valued at $2 billion.

ADVERTISEMENT

Silver Lake paid $500 million in 2019 for a stake in the Manchester City football club. City play 38 league games alone each season, not to mention the Champions League, two cup competitions, one-offs such as the Charity Shield and pre-season tours. Manchester City are said to be worth north of $5 billion.

Rugby and football are clearly different games, but a team such as City would play 60 matches a year. Are Silver Lake going to want to see the All Blacks do that?

Rugby in New Zealand won’t pay for itself. The broadcast market – as lucrative as that can be – hasn’t been able to keep pace with the rise in player wages and NZR now has to look at private equity firms such as Silver Lake to help keep the game afloat.

But at what cost to the All Blacks’ players and to the overall brand?

The NFL and its franchise owners aren’t infallible. But they all make a big pile of dough out of a 16-game season.

With all due respect to our provincial unions and Super Rugby sides, rugby in New Zealand is about the All Blacks. They’re the team people want to see and who sponsors, broadcasters and – now maybe – private equity firms want to invest in.

But how many All Blacks tests are too many and how many are too few?

That’s a question we quickly need an answer to if we want to sustain that remarkable brand into the future.

ADVERTISEMENT

LIVE

{{item.title}}

Trending on RugbyPass

Comments

0 Comments
Be the first to comment...

Join free and tell us what you really think!

Sign up for free
ADVERTISEMENT

Latest Features

Comments on RugbyPass

B
Bull Shark 2 hours ago
Salmaan Moerat: 'I’ve not really processed the magnitude of leading the Springboks'

I like the idea of Elrigh Louw as a long-term option for captaincy. Honestly, it’s hard to say who else could take on that role after Siya Kolisi, as 2027 is still a long way off. In my opinion, Siya will likely go to the Rugby World Cup in 2027 unless injury or a significant dip in form prevents him.


Between now and 2027, I think the captaincy will be shared among several players as Siya’s playing time is carefully managed—a strategy the Springboks have been implementing for some time. Younger players like Salmaan Moerat might get opportunities to captain in tier-two matches, as we’ve already seen. Other emerging talents like Jordan Hendrikse and Sacha Feinberg-Mngomezulu could also be considered, though the Boks have traditionally favored forwards for captaincy roles. Damian Willemse is another possibility, but he first needs to play his way back into the team.


My personal feeling is that there should be an effort to appoint a black captain to replace Siya. His captaincy has been pivotal in broadening rugby's appeal across racial groups in South Africa over the past 7 years. More so than any other period in the last 30 years.


Form permitting, Moerat is a strong contender, given his leadership qualities and pedigree. However, some might view such an appointment as political, potentially overlooking Moerat's real potential and the broader significance of such a decision.


Other players with leadership potential have been mentioned in the past, such as Phepsi Buthelezi. However, it remains to be seen whether the former DHS star will secure a permanent spot in the Springbok lineup. The first Zulu captain of the Springboks? Would be nice, but unlikely given the competition for the 8 jersey.


One positive aspect of the uncertainty around Siya’s long-term successor is the way the Springboks have emphasized shared leadership among senior players. This approach has lessened the pressure on a single captain and allowed the team to thrive collectively.


When Siya was first appointed, there was skepticism about his leadership credentials. And whether he was the best 6 in the country. The shared leadership strategy gave him the support and platform to grow into the exceptional captain he is today. And he's proven critics wrong about his abilities as a player.


I find it interesting that he's playing at 8 for the Sharks. Rassie has made a habit of taking 36ers and above to the World Cup, players who bring options to the table like Frans Steyn, Schalk Brits, Duane Vermeulen and more recently Deon Fourie.


All of SA wants to see Siya win a 3rd World Cup. That's for sure.


And if he goes, he'll lead.

4 Go to comments
LONG READ
LONG READ Salmaan Moerat: 'I’ve not really processed the magnitude of leading the Springboks' Salmaan Moerat: 'I’ve not really processed the magnitude of leading the Springboks'
Search