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‘Better Never Rests’: How the All Blacks are inspiring college football champions

All Black Captain Sam Cane leads the Haka during the Rugby Championship match between the New Zealand All Blacks and South Africa Springboks at Mt Smart Stadium on July 15, 2023 in Auckland, New Zealand. (Photo by Brett Phibbs-Pool/Getty Images)

The Georgia Bulldogs have been the best team in College Football over the last two years, and they’re preparing to begin their quest for a historic three-peat.

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But, with legendary coach Kirby Smart at the helm, the ‘Dawgs’ looked beyond American Football in order to get better.

The National Collegiate Champions “studied” the All Blacks for six weeks.

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Looking to manage complacency during the upcoming season, Kirby and the Bulldogs adopted the All Blacks’ mantra of “Better Never Rests.”

“This year we studied the New Zealand All Blacks, the most successful sports team in the history of teams,” Smart top reporters at a recent media opportunity in Nashville.

“Over 100 years, they have had the highest winning percentage.

“We took a deep dive, we took six weeks. We took a title and a mantra from them and studied those things for six weeks because we don’t want complacency. They’ve done it better than anyone else.

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“One of their big mantras is ‘Better Never Rests.’”

Georgia won their first of two National Collegiate Football Championships at Lucas Oil Stadium last year when they ended Alabama’s pursuit of consecutive crowns.

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The 33-18 win at the home of the Indianapolis Colts was the start of something special. The following year, the Bulldogs beat the TCU Horned Frogs by a staggering 58 points.

In front of more than 72,000 supporters, the Dawgs had etched their name into collegiate football history.

But they want more. Better Never Rests.

“We believe that. Those are strong words now when you think about them. Think deeply about it. Better Never Rests. Our kids understand it, our kids have learned it,” he added, as reported by allblacks.com.

“What drives us for this season is intrinsic motivation. We’re not going to be controlled by outside narratives and what people say, and who is going to be the quarterback.

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“The intrinsic motivation comes from within and what we decide we want to do. This team is still defining itself.”

This isn’t the first time that a successful American Football side has turned to the All Blacks for guidance, either.

Back in 2017, Super Bowl coach Dan Quinn – who had taken the Atlanta Falcons to one of the biggest games in team sports – revealed that he’d been inspired by the book “Legacy.”

Author James Kerr takes the reader deep into the ethos of the All Blacks – looking at various mantras including sweeping the sheds.

The benchmark that the All Blacks set during their dynastic period of success, clearly, goes well beyond the world of rugby union.

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Utiku Old Boy 519 days ago

People might say different codes don't have much to learn from each other but I think it is smart to "unpack" success of groups/teams/organizations and learn what can be applied to your team. I don't know that "Better Never Rests" is the key to AB success though. Some of the ethos behind their success might be: no dickheads (egos subject to whats best for the team), acceptance that those selected are good enough to play, bone deep preparation including the willingness to get themselves physically and mentally ready for the game at hand, "stewardship" of the jersey - recognizing you are a custodian of the position for future players and wanting to leave a legacy for those future players, not wanting to fail the high expectations of the fan base who will dissect weaknesses and errors and (usually) accurately identify the problems, etc.

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GrahamVF 28 minutes ago
Does South Africa have a future in European competition?

"has SA actually EVER helped to develop another union to maturity like NZ has with Japan," yes - Argentina. You obviously don't know the history of Argentinian rugby. SA were touring there on long development tours in the 1950's

We continued the Junior Bok tours to the Argentine through to the early 70's

My coach at Grey High was Giepie Wentzel who toured Argentine as a fly half. He told me about how every Argentinian rugby club has pictures of Van Heerden and Danie Craven on prominent display. Yes we have developed a nation far more than NZ has done for Japan. And BTW Sa players were playing and coaching in Japan long before the Kiwis arrived. Fourie du Preez and many others were playing there 15 years ago.


"Isaac Van Heerden's reputation as an innovative coach had spread to Argentina, and he was invited to Buenos Aires to help the Pumas prepare for their first visit to South Africa in 1965.[1][2] Despite Argentina faring badly in this tour,[2] it was the start of a long and happy relationship between Van Heerden and the Pumas. Izak van Heerden took leave from his teaching post in Durban, relocated to Argentina, learnt fluent Spanish, and would revolutionise Argentine play in the late 1960s, laying the way open for great players such as Hugo Porta.[1][2] Van Heerden virtually invented the "tight loose" form of play, an area in which the Argentines would come to excel, and which would become a hallmark of their playing style. The Pumas repaid the initial debt, by beating the Junior Springboks at Ellis Park, and emerged as one of the better modern rugby nations, thanks largely to the talents of this Durban schoolmaster.[1]"


After the promise made by Junior Springbok manager JF Louw at the end of a 12-game tour to Argentina in 1959 – ‘I will do everything to ensure we invite you to tour our country’ – there were concerns about the strength of Argentinian rugby. South African Rugby Board president Danie Craven sent coach Izak van Heerden to help the Pumas prepare and they repaid the favour by beating the Junior Springboks at Ellis Park.

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J
JW 6 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

149 Go to comments
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LONG READ Does the next Wallabies coach have to be an Australian? Does the next Wallabies coach have to be an Australian?
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