Hurricanes partner with Canadian club

The Hurricanes have announced their partnership with newly established Canadian professional rugby club the Ontario Arrows.

The two clubs have formed a working relationship aimed to assist each other with both high-performance initiatives and marketing and media opportunities.

The partnership comes after the Crusaders announced their minority ownership stake in American professional side, the Seattle Seawolves.

The Arrows, not yet included in the recently formed US-based Major League Rugby competition, are Canada’s first privately-funded high-performance rugby team, and compete against top-tier North American club teams.

“We are very pleased to be able to work with one of the top global rugby brands as we get started ourselves” Arrows co-founder Bill Webb said.  “They have a couple of decades of pro rugby knowledge and best practice to share and we are very positive about where our relationship with the Hurricanes might take us”

Hurricanes chief executive Avan Lee believes the partnership has the potential to be beneficial for both clubs.

“We are looking forward to assisting the Arrows with their entry into professional rugby whilst growing our own brand in North America,” he said.

The Hurricanes will take on Canadian Tyler Ardron if he suits up for the Chiefs on Friday night. The industrious forward has impressed and helped raise the profile of Canadian rugby with a string of strong performances.