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'I think it's awful' - Social reacts to leaked images of Dragons rebrand

Jason Harries of Cardiff Blues warms up prior to the United Rugby Championship match at Rodney Parade between the Dragons and Cardiff Rugby on May 13, 2022 in Newport, Wales. (Photo by Huw Fairclough/Getty Images)

Welsh rugby circles has been reacting to leaked images of what appears to be a rebrand by Welsh URC outfit Dragons.

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Images of a new ‘Dragons RFC’ logo that was daubed on the wall at Rodney Parade have been doing the rounds, with many suggesting it looks remarkably similar to the old Newport RFC branding, at least in terms of colour, and the use of the fleur-de-lis  symbol which strikes a simular visual note to the Prince of Wales’s feathers on Newport’s crest.

Gone is the dragon’s tail, as indeed is any explicit visual reference to an actual mythical beast or the colour red.

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It is the second Dragons rebrand in just five years and – if legitimate – could be an attempt to bring the team closer to its local roots.

Twitter has been reacting, and is often the case with rebranding, it’s not been entirely positive. ‘

“I think it’s awful, they should not use black & amber, and why RFC, are they a club now or a regional team? If you are going to rebrand at least rebrand with a strong identity of your own. I think Buttress wishes it was Newport Dragons again, we did warn them” wrote one account. “1-why are they using black and amber? 2- the dragons are a Gwent regional team so why use RFC? Which as we all know stands for Rugby Football Club. 3- the dragons are a Gwent Regional team so why not incorporate colours from Ebbw Vale? 4- why rebrand?”

Another account observed: “Happy with this new re-brand Dragons fans? Absolutely horrendous. What the hell is that?”

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Chris Roderick wrote: “Just my opinion (dangerous on Twitter) but I like the Dragons’ new badge and them reverting to RFC. Seems a huge disconnect though in branding between the Ospreys and the other 3 pro clubs. Essentially 3 clubs and 1 regional rugby franchise. Each to their own, but optics are odd.”

https://twitter.com/cgroderick/status/1540698881494863874

The similarity to the Newport logo irked others, one sarcastic Tweet reading: “A rugby club in Newport where Black and Amber will be prominent.”

Others struck a positive note, with Jamie Philips noting: “People who are most angry about the Dragons RFC rebrand are not Dragons fans so it doesn’t matter as they are not the intended market. Supporters views are what matter most. Once it’s been officially launched and explained, I think the majority of fans will get on board with it.”

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He also pointed out that any hope of the supporters keeping quiet over the rebrand over the weekend seemed a bit of a leap. “I see the new ‘Dragons RFC’ badge has been doing the rounds on here. The rebrand is due to be announced on Monday. Bit silly telling supporters to keep schtum only to then put the new boardings up at Rodney Parade before officially announcing it.”

The rebrand might be an interesting aside but it’s ulitmately pretty insignificant when weighed against the massive turnaround needed on the pitch at Rodney Parade, where the Dean Ryan’s side managed to go an entire season without giving their fans a victory at home.

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J
JW 4 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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