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'I would welcome Saudi investment': Diamond details Newcastle backing

Worcester Warriors Director of Rugby Steve Diamond during a press conference at Sixways Stadium, Worcester. Picture date: Friday September 23, 2022. (Photo by David Davies/PA Images via Getty Images)

Newcastle Falcons are preparing to host representatives of the Saudi sovereign Public Investment Fund (PIF), hoping to attract crucial financial backing from the kingdom that already funds Newcastle United football club in the city.

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Steve Diamond, the consultant director of rugby, believes that while funding is not currently on the table, the visitors will be impressed enough to consider adding the Falcons to their sporting teams.

Diamond said: “I know they’re coming over to one of our home games. They’re in many sports at the minute and they want rugby to be a focus point in Saudi Arabia. I don’t think for a minute it was about going there, opening a war chest, and saying I can go and buy the All Blacks team. I would like that but I don’t think that’s going to happen. There is a natural connection with the soccer team here who are owned by those people.”

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Saudi funding in football, golf and boxing has focussed on the nation’s human rights record and while Diamond is well aware of the potential negative reaction, he believes rugby cannot turn any financial back away at a time when the Premiership clubs are losing millions every season.

“I think we should call that (human rights record) into question,” he added.

“I am not skilled enough to talk about human rights but it doesn’t seem to bother any other sport performing in Saudi Arabia. Rugby union is very good at killing itself isn’t it? There’s only rugby good enough to shoot itself in the foot with any political statement and turn away investment.

“I don’t think there is potential investment (in Falcons) at the minute. Semore Kudri (Falcons owner) through his business contacts went out and met all the rugby union dignitaries in Saudi Arabia. I don’t think for a minute they’re expecting us to put a game on before the Tyson Fury fight in May in Riyadh. But they want to investigate how we can help them and how they can reciprocate if there is any investment.”

Diamond finds it “bizarre” that the Premiership is planning to raise the salary cap from £5m to £6.4m next season and Newcastle don’t even reach the current limit let alone aim to increase their spending on players. In fact, the Falcons are planning to cut 20 players to create a 36-strong senior squad next season supplemented by academy players.

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He added: “I would welcome Saudi investment. Bizarrely, maybe I’ll get my legs chopped off for this, the salary cap is going up and it beggars belief really. Club rugby is in a delicate position. It needs to get out of the jam its found itself in.“

Diamond, who takes Newcastle to Exeter Chiefs on Saturday in his first league game in charge having replaced Alex Codling, has lost Guy Pepper to Bath while Phil Brantingham and Louie Johnson are off to Saracens with the director of rugby claiming all three could be “trapped in the bowels of the super-clubs.”

He said: “Saracens have a track record of winning things – Bath haven’t. My advice to those players was not to go, even if they were only going to sign for one or two years here, because they’d get more out of playing for me, playing week-in, week-out, than they will do trapped in the bowels of the super-clubs.”

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25 Comments
B
Bull Shark 274 days ago

He’ll sooner get his hands chopped off..

T
Turlough 274 days ago

Rugby was a game with a reputation for honour. Being owned by a murderous regime is not honorable. There are more important things in life than sport. Money should not trump everything.

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JW 42 minutes ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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