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Ian Foster's defiant approach with the All Blacks

Ian Foster, Head Coach of New Zealand, looks on as he walks past The Webb Ellis Cup during the Rugby World Cup Final match between New Zealand and South Africa at Stade de France on October 28, 2023 in Paris, France. (Photo by Michael Steele - World Rugby/World Rugby via Getty Images)

Ex-All Black head coach Ian Foster has reflected on his turbulent time as All Blacks head coach in an open and honest podcast on Between Two Beers.

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For the record, Foster’s All Blacks did some great things despite the stumbles early in the tenure.

He kept all the silverware away from rivals Australia and South Africa, winning the Tri-Nations (2020), and Rugby Championship three times. He kept the Freedom Cup and Bledisloe Cup. And took the All Blacks to within a whisker of a fourth Rugby World Cup title.

Those achievements are not to be discounted. Scott Robertson has already lost two trophies in his first year at the helm.

However, the issue with Ian Foster was taking a defiant approach that made it seem like he wouldn’t take accountability for any of the shortcomings.

Reflecting on the turbulence leading into the Irish series, there are a lot of external reasons offered up as excuses.

One belief he has is that New Zealand ‘fell behind’ due to Covid, as a result of playing Super Rugby internally only against each other and missing out on playing Northern Hemisphere teams.

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Firstly, New Zealand was the first country in the world to restart professional rugby while others were still locked down. If anything, New Zealand got a head start on other nations. South Africa took an entire year off.

No nation had an ideal scenario to deal with, yet New Zealand’s was arguably the best. The All Blacks were the first team, along with the Wallabies, to begin playing international rugby again.

Secondly, without even playing Northern Hemisphere teams in 2020 the All Blacks finished with three wins from six Tests, a sub-par return given the advantages New Zealand held over Australia and Argentina.

The All Blacks suffered a shock loss to Argentina in Sydney. After the disbandment of the Jaguares in the original Super Rugby competition, Argentina played no rugby for months leading into that Test.

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Los Pumas were isolated away from family and friends, with reports the entire squad dealt with Covid outbreaks. Yet, they overcame all that to beat the All Blacks, all of whom had played Super Rugby for months beforehand.

That season highlighted issues that had nothing to do with Northern Hemisphere teams, yet Foster already held a belief they were somehow disadvantaged.

They had unique circumstances that were difficult to deal with, but it’s hard to believe they, or any team, were more disadvantaged than Los Pumas.

During the time, Foster maintained company lines preferring to talk with eternal optimism at all times, which rubbed the public the wrong way when performances didn’t show that.

There’s a line between a glass half-full mentality and being defiant despite reality. It starts to look arrogant and deluded. The public wanted accountability and recognition that this wasn’t good enough for the All Blacks and they never really got that.

By 2021 everyone knew that Ireland and France were the teams to beat in Europe and they would present the toughest Tests for the All Blacks. The All Blacks were winning that year, but didn’t pass the eye test in a number of ways.

When they lost to France and Ireland, it was the manner of the defeats that mattered. How poor the structures looked and how unorganised the team looked with ball in hand.

The 2021 end of year tour had alarm bells ringing yet there was more positive defiance from Foster and endless talk of ‘learnings’. It was this messaging that created dislike.

Veteran lock Sam Whitelock shared his views in his autobiography which shed a different light on the situation.

“We were not being coached well enough. We needed to change. I recognised that after the northern tour at the end of 2021, when we were well beaten by France and Ireland and, in my opinion, had prepared too many excuses for our under-performance.”

The first two years of Foster’s tenure hadn’t convinced anyone they were on the right track, but the messaging to the public remained overly optimistic without fully taking accountability.

You can’t keep telling someone the sky is purple when they know it is blue. All this did was create brewing distrust that would explode into anger when the rubber finally met the road in the 2022 Irish series.

Foster seemed shocked and surprised at the public response to the historic Irish series loss, the first on New Zealand soil in a long, long time. Some fans definitely crossed the line.

The result had been coming, but not solely for the reasons that Foster believed. There were warning lights the entire time that they chose to ignore and not address.

Because he had been telling the public to be positive, the result made it look like the captain of the ship couldn’t see the iceberg ahead.

Foster had been touting that improvements were being made and the All Blacks were taking the learnings after each loss, it made for an embarrassment when the next one came in the same manner.

It was a complete communications disaster, avoiding the semblance of accountability with continued misguided optimism. Being accountable and honest during those times would’ve served Foster better, even if it wouldn’t have made the time easier.

As soon as coaching changes were made, the team started to look much better with Jason Ryan and Joe Schmidt entering the fray as assistants. Almost overnight, within a matter of months, the team’s performance was looking much better.

The knocked off the Springboks at Ellis Park and went on a seven-game undefeated streak to end 2022, extending into 2023 and hitting the Rugby World Cup in fine form.

Changes were made and immediately the team looked better. So what really was the cause of issues from 2020-2022? Covid disruptions or coaching? The evidence suggests it was well and truly the latter. The team improved rapidly once the assistants changed, let’s not sugarcoat it.

Had the changes not occurred in mid-2022, the All Blacks would have been dumped out of the Rugby World Cup after straight set losses to France and Ireland.

Foster rightly never threw his original assistants under the bus, and didn’t need to. But his messaging to the public during that time didn’t fly and stirred dislike among the public.

Whilst the backlash is not easy to handle or experience, acknowledging that the public are right, that you are on same side as them helps.

Continually telling them things are alright and getting better when they clearly aren’t, does not.

 

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Comments

9 Comments
R
RC 29 days ago

The springboks had absolutely no right to win the world cup. They should have been gone in the quarter final, and were at best, just like 2019, the 5th or 6th best team at the world cup.


Foster and the All Blacks are should have their names in history.

S
SK 29 days ago

Foster was vilified over and over again and became a laughing stock at one time but he didnt really deserve it. He stayed resolute and true to his principles. You have to admire the man. For a long time he also realised he was a dead man walking but kept trucking on and almost won the world cup. Foster will not go down as a great coach but he cannot be remembered as a bad one. He won plenty of trophies, enough to be considered a coach who kept NZ at the top of the game and who was a winner. Foster doesnt have anything to prove to anyone even if he and plenty of others feel that way

H
Hammer Head 30 days ago

Scott Robertson has already lost two trophies in his first year at the helm.

🔥

C
Cantab 29 days ago

He will of course have the opportunity to reclaim those lost trophies this year so don’t adversely judge him just yet. The team was showing promising signs in the latter part of last season. Sometimes the opposition plays better and well enough to beat us. No shame in that so long as learnings are definitely made.

I
Icefarrow 30 days ago

Two against a similarly skilled team, coached by someone with far more experience. Hardly a damning statement.

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Jfp123 18 minutes ago
France push All Blacks to 80th minute in narrow Dunedin defeat

So, you think top rugby players’ wages ought to be kept artificially low, when in fact the forces of “demand and supply” mean that many can and indeed are commanding wages higher than you approve of, and even though players regularly get injured, and those injuries can be serious enough to cut short careers and even threaten lives, e.g. Steven Kitshoff.

.

As far as I can make out your objections amount to

1) they’ve sent a B team, which is not what we do and I don’t like it. Is there more to it than that? You haven’t replied to the points I made previously about sell out Tests and high ticket prices, so I take it reduced earnings are no longer part of your argument. Possibly you’re disappointed at not seeing Dupont et al., but a lot of New Zealanders think he is over rated anyway.


2) The Top 14 is paying players too much, leading to wage inflation around the world which is bad for the sport.

Firstly, young athletes have a range of sports to choose from, so rugby holding out the prospect of a lucrative, glamorous career helps attract talent.

Above all, market forces mean the French clubs earn a lot of money, and spend a large part of that money on relatively high wages, within a framework set by the league to maintain the health of the league. This framework includes the salary cap and Jiff rules which in effect limit the number of foreign stars the clubs employ and encourage the development of young talent, so there is a limit on Top14 demand. The Toulon of the 2010s is a thing of the past.


So yes, the French clubs cream off some top players - they are competitive sports teams, what do expect them to do with their money? - but there’s still a there’s a plentiful supply of great rugby players and coaches without French contracts. The troubles in England and Wales were down to mismanagement of those national bodies, and clubs themselves, not the French


So if you don’t want to let market forces determine wage levels, and you do want to prevent the French clubs from spending so much of their large incomes on players, how on earth do you want to set player wages?


Is the problem that NZ can’t pay so much as the Top 14 and you fear the best players will be lured away and/or you want NZ franchises to compete for leading international talent? Are you asking for NZ wage scales to be adopted as the maximum allowed, to achieve this? But in that case why not take Uruguay, or Spain, or Tonga or Samoa as the standard, so Samoa, a highly talented rugby nation, can keep Samoan players in Samoa, not see them leave for higher wages in NZ and elsewhere.

Rugby is played in lots of countries, with hugely varying levels of financial backing etc. Obviously, it’s more difficult for some than others, but aside for a limited amount of help from world rugby, it’s up to each one to make their sums add up, and make the most of the particular advantages their nation/club/franchise has. SA are not the richest, but are still highly successful, and I don’t hear them complaining about Top14 wages.


Many, particularly second tier, nations benefit from the Top14, and anyone genuinely concerned about the whole community of world rugby should welcome that. England and NZ have laid down rules so they can’t make the most of the French competition, which is up to them. But unlike some NZ fans and pundits, the English aren’t generally blaming their own woes on the French, rather they want reform of the English structure, and some are calling for lessons to learned from their neighbours across the channel. If NZ fans aren’t satisfied, I suggest they call for internal reform, not try to make the French scapegoats.


In my opinion, a breach of standards would be to include on your team players who beat up women, not to regularly send a B team on the summer tours for reasons of player welfare, which in all the years you’ve been doing this only some of the pundits and fans of a single country have made a stink about.


[my comments here are, of course, not aimed at all NZ fans and pundits]

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