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Jake White's Bulls boom reflected in attendances

Fans cheer during the United Rugby Championship match between Vodacom Bulls and Ulster at Loftus Versfeld on April 02, 2022 in Pretoria, South Africa. (Photo by Lee Warren/Gallo Images/Getty Images)

The entry of the Bulls into the United Rugby Championship (URC) has seen a boom in ticket sales, despite the franchise only being able to use 50 per cent of Loftus Versfeld.

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Blue Bulls Company CEO, Edgar Rathbone predicts that over 25,000 fans will descend to their home ground to see Jake White’s team take on the Cell C Sharks this Saturday in their URC quarter-final, despite pandemic restrictions.

The Bulls’ success saw them come fourth in the regular season despite a shaky start to the competition in 2021.

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“We always knew it was going to be a tough competition,” said Rathbone. “What I respect about our coaching staff and our team is that they came back, in a debrief, after that specific tour and said that they need to make some game plan changes and how we play, specifically a lot more ball in hand and a lot more tempo.

“That is what surprised us the most from the European teams – the tempo, especially that first game against Leinster. They then started implementing the changes and the team, at first, struggled to get the hang of it. Obviously when you change things it takes a bit of time. As soon as all those game plans clicked in, we saw the results in the competition.

“We need to thank the players and the coaches for all the work they have done to get us to the position we are in now – to play a quarterfinal in Pretoria. We are all really looking forward to Saturday.”

“The last few days we’ve seen a massive peak in ticket sales. We are getting close to 20 000, with our stadium being allowed to accommodate 50% of the capacity,” confirmed Rathbone.

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“The appetite to watch live rugby at our stadiums we have seen growing… The quality of rugby has been exceptional.

“Our tickets start at R25 and there are still ample tickets available in that category, and they sell all the way to R250 for the best seats in the house. Interestingly, it is always the more expensive seats that sell out the quickest.

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“It has always been our plan to look after our supporters with affordable tickets. We all know what the economy is like, and the fuel price increases. We understand that it becomes difficult for families to come to the stadiums, so we try our best to make our tickets affordable.”

South African franchise involvement in European competition took another major step forward today with news that five South African teams will be included in next season’s European Champions Cup and Challenge Cup competitions.

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The Stormers, Sharks and Bulls will play in the Champions Cup, while the Lions and Cheetahs will contest the Challenge Cup, it was revealed.

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H
Hellhound 1 hour ago
Does South Africa have a future in European competition?

All you can do is hate on SA. Jealousy makes you nasty and it's never a good look. Those who actually knows rugby is all talking about the depth and standards of the SA players. They don't wear blinders like you. The NH had many years to build the depth and players for multiple competition the SA teams didn't. There will be growing pains. Not least travel issues. The NH teams barely have to travel to play an opponent opposed to the SA teams. That is just one issue. There is many more issues, hence the "growing pains". The CC isn't yet a priority and this is what most people have a problem with. Saying SA is disrespecting that competition which isn't true. SA don't have the funds yet to go big and get the players needed for 3 competitions. It all costs a lot of money. It's over using players and get them injured or prioritising what they can deliver with what are available. To qualify for CC, they need to perform well in the URC, so that is where the main priorities is currently. In time that will change with sponsors coming in fast. They are at a distinct disadvantage currently compared to the rest. Be happy about that, because they already are the best international team. You would have hated it if they kept winning the club competitions like the URC and CC every year too. Don't be such a sourmouth loser. See the complete picture and judge accordingly. There is many factors you aren't even aware of at play that you completely ignore just to sound relevant. Instead of being an positive influence and spread the game and help it grow, we have to read nonsense like this from haters. Just grow up and stop hating on the game. Go watch soccer or something that loves people like you.

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