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The rugby jersey just voted 'most successful' product in Japan

(Photos by Getty Images)

Following the 2019 Rugby World Cup in Japan, one jersey stood out and it has now been voted the ‘most successful’ product of the year by Japanese retail workers.

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It was the best-ever performance of the Japanese Brave Blossoms as the hosts became the first team from Asia to reach the quarter-finals during a tournament that broke viewership, engagement, match and fan-zone attendance records.

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Japan defied expectations by beating Ireland and Scotland as rugby-fever swept the host nation, leading to Japan’s jersey selling out in stores all over the country, with over 200,000 items being sold.

In a poll of over 1,500 sports retail staff across Japan, 80 per cent of employees chose the 2019 Rugby World Cup jersey as the ‘most successful’ product of the year, as well as the most ‘need to try’ product of 2019.

The jersey, manufactured by rugby kit supplier Canterbury, was a hit with fans in both Japan and around the world during the tournament.

Canterbury was the official apparel supplier for the 2019 Rugby World Cup and provided the official match and training jerseys for: England, Japan, Ireland, Georgia, USA, Canada and Russia.

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The Rugby World Cup 2019 licensing programme was the tournament’s largest and most successful ever.

With IMG signing more than 45 local and international licensees for the first Rugby World Cup to be held in Asia, pre-tournament sales of the official online store have outperformed those of the 2015 tournament in England by over 50 per cent.

In Japan, the level of Rugby World Cup interest almost doubled from 26 per cent in 2018 to 44 per cent in 2019, representing more than 50 million people.

46 per cent of the Japanese public thought the Rugby World Cup was the most exciting sporting event of 2019 (70 per cent for events held in Japan), compared to 25 per cent who disagreed, demonstrating the value of hosting to international marketing and national pride.

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f
fl 9 hours ago
What is the future of rugby in 2025?

Smith generally isn't well connected to his forward pods; doesn't do a great job of distributing to those around him; and has inferior positional and contestable kicking games than Ford and Fin.


When England have had success over the past few years, its been either through (i) defensive rugby backed up with smart tactical kicking or (ii) high possession attacking phase play based on quick ruck ball. George Ford was key to the implementation of (i) in the RWC, and in the 6N win over Wales, and to the implementation of (ii) in the 6N games against Ireland and France. Smith did great at (ii) when running at tired defenders at the end of the Ireland match, but has never successfully implemented that gameplan from the start of a test because he doesn't distribute or support his forwards enough to create consistent fast ball and build attacks over multiple phases. Instead, his introduction to the starting side has resulted in much more playmaking responsibilities being forced onto whoever plays 9. Alex Mitchell copes ok with that, but I think he looks better with a more involved playmaking 10 outside him, and it really isn't a gameplan that works for JVP or Spencer. As a result of that the outside backs and centres have barely touched the ball when Smith has been at 10.


This might not have been too much of a disaster, as England have seemed to be moving slightly towards the sort of attacking gameplan that France played under Labit and Quins play (I think this was especially their approach when they won the league a few years ago - but its still a part of their play now), which is based on kicking to create broken field rugby. This is (i) a sharp departure from the gameplans that have worked for England in the past few seasons; (ii) bears very little relation to the tactical approaches of the non-Quins players in the England team; and (iii) is an absolute disaster for the blitz defence, which is weak in transition. Unsurprisingly, it has coincided with a sharp decline in England's results.

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