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Joe Gray's start-up scores big following prime-time appearance on national TV

Former Harlequins and Saracens player Joe Gray appeared with his wife Lottie Whyte on Dragons Den, securing investment for their company.

Former rugby star turned entrepreneur Joe Gray, who now coaches London Scottish, has received a potentially life-changing investment on the high profile BBC One television show Dragons’ Den.

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Gray, who is England capped and played for Northampton Saints, Saracens and mainly Harlequins, secured investment for his recovery start-up, MyoMaster.

Fresh off turning over an impressive £1m in the last quarter, Gray and his wife and MyoMaster co-founder Lottie Whyte received a £100,000 investment from Gary Neville and Sara Davies.

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The business specialises in creating high-level sports recovery solutions including massage guns, compression boots and portable ice baths. They also have a connected app in development.

At age 17, Gray almost had his leg amputated after a horrific injury and was told that he would never run or play rugby again. He went on become the only player to have won every domestic and European trophy available to players in the top two tiers of English rugby.

Now 35-years-old, Gray came up with the concept in 2021 when he tried to treat a recurring Achilles tendonitis injury using a device made out of makeshift tools in his kitchen. His wife then helped to drive the business forward, using her maternity leave from a high-profile job as an opportunity to grow the business.

They went on to secure cash backing from Google’s Black Founders Fund and were recogised as one of the UK’s ‘Entrepreneurs of the Year’.

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They are now targeting further expansion after the successful appearance on Dragons’ Den, where founders pitch ideas to wealthy investors.

The episode aired on Thursday 29th February and saw the MyoMaster husband and wife team face Dragons Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, Steven Bartlett, and guest Dragon Gary Neville. Neville and Davies each ended up investing £50,000 into the business.

They actually received a total of four offers from the Dragons – including Jones and Meaden – before ultimately shaking hands with Neville and Davies.

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“Going into the Den was a once-in-a-lifetime opportunity,” said MyoMaster co-founder Lottie Whyte.

“Presenting to some of the biggest names in the business world and being grilled on every aspect of our brand was an amazing experience.

“By combining Gary’s sporting connections and experience with Sara’s business expertise, this can really help open doors for us on this next phase of our journey. Going on the show has given us the drive to continue innovating our business and change the way people approach recovery and performance optimisation.”

You can watch the full episode on the BBC iPlayer.

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J
JW 6 hours ago
Does South Africa have a future in European competition?

I rated Lowe well enough to be an AB. Remember we were picking the likes of George Bridge above such players so theres no disputing a lot of bad decisions have been made by those last two coaches. Does a team like the ABs need a finicky winger who you have to adapt and change a lot of your style with to get benefit from? No, not really. But he still would have been a basic improvement on players like even Savea at the tail of his career, Bridge, and could even have converted into the answer of replacing Beauden at the back. Instead we persisted with NMS, Naholo, Havili, Reece, all players we would have cared even less about losing and all because Rieko had Lowe's number 11 jersey nailed down.


He was of course only 23 when he decided to leave, it was back in the beggining of the period they had started retaining players (from 2018 onwards I think, they came out saying theyre going to be more aggressive at some point). So he might, all of them, only just missed out.


The main point that Ed made is that situations like Lowe's, Aki's, JGP's, aren't going to happen in future. That's a bit of a "NZ" only problem, because those players need to reach such a high standard to be chosen by the All Blacks, were as a country like Ireland wants them a lot earlier like that. This is basically the 'ready in 3 years' concept Ireland relied on, versus the '5 years and they've left' concept' were that player is now ready to be chosen by the All Blacks (given a contract to play Super, ala SBW, and hopefully Manu).


The 'mercenary' thing that will take longer to expire, and which I was referring to, is the grandparents rule. The new kids coming through now aren't going to have as many gp born overseas, so the amount of players that can leave with a prospect of International rugby offer are going to drop dramatically at some point. All these kiwi fellas playing for a PI, is going to stop sadly.


The new era problem that will replace those old concerns is now French and Japanese clubs (doing the same as NRL teams have done for decades by) picking kids out of school. The problem here is not so much a national identity one, than it is a farm system where 9 in 10 players are left with nothing. A stunted education and no support in a foreign country (well they'll get kicked out of those countries were they don't in Australia).


It's the same sort of situation were NZ would be the big guy, but there weren't many downsides with it. The only one I can think was brought up but a poster on this site, I can't recall who it was, but he seemed to know a lot of kids coming from the Islands weren't really given the capability to fly back home during school xms holidays etc. That is probably something that should be fixed by the union. Otherwise getting someone like Fakatava over here for his last year of school definitely results in NZ being able to pick the cherries off the top but it also allows that player to develop and be able to represent Tonga and under age and possibly even later in his career. Where as a kid being taken from NZ is arguably going to be worse off in every respect other than perhaps money. Not going to develop as a person, not going to develop as a player as much, so I have a lotof sympathy for NZs case that I don't include them in that group but I certainly see where you're coming from and it encourages other countries to think they can do the same while not realising they're making a much worse experience/situation.

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