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Jonah Lomu's former manager Phil Kingsley Jones passes away

(Photo by Ross Land/Getty Images)

Phil Kingsley Jones, the former manager of Jonah Lomu and the man famously credited with keeping the late All Blacks great from leaving rugby for league, has passed away. A family member of the 72-year-old Welshman had recently confirmed to the New Zealand Herald that he had been “recovering at home” after falling five months ago.

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Jones was Lomu’s manager for ten years until 2004 when the former All Black’s wife Fiona took over his management. Without him, Lomu might have played out his career in the Australian league.

Welsh-born Jones had come to New Zealand in 1983, driving a truck during the week, propping a rugby scrum for Mt Wellington on Saturday afternoons, and working as a stand-up comedian on Saturday nights.

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Footage of a young Jonah Lomu playing schools rugby in New Zealand

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Footage of a young Jonah Lomu playing schools rugby in New Zealand

At the height of his show business success in the 1990s he sold out shows when on stage with former All Black Stu Wilson, and the duo published five big-selling books.

Jones started working with the Counties Manukau Rugby Union in 1989 and first crossed paths with Lomu when the already massive South Auckland teenager was at Wesley College.

In 1994, a year before rugby went professional, Lomu was offered a $300,000 a year deal to play league for the Canterbury Bulldogs in Sydney. Dropped by the All Blacks after two Tests against France in 1994 and disillusioned with rugby, Lomu decided to sign with the Bulldogs, asking Kingsley-Jones to draw up a formal contract to manage him.

At the time Jones said he would manage Lomu, but on one crucial condition – he had to stick with rugby and when he wins back his place in the All Blacks, he must give Jones the jersey he wears. And so it was that Jones would receive a 1995 World Cup jersey from Lomu – and Lomu would be the key to a US$555million television contract for southern hemisphere rugby.

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Jones worked at Counties Manukau Rugby for 15 years over two periods from 1989–1996 and 2009-2017. In that time, he served as the club’s coaching co-ordinator, coaching director, coach of the development team, coach of junior representative teams, sponsorship and business development manager.

He was made a lifetime ambassador for the union, and the lounge at the Steelers’ home ground, Navigation Homes Stadium in Pukekohe, was named after him. He also coached the Tongan national team, taking them on two tours to South Africa and the United Kingdom, which helped them qualify for the 1999 World Cup.

Former Steelers and Maori captain Errol Brain who knew Jones closely said: “This is a truly sad day for Counties Manukau and rugby.

“Phil would be one of the only people who could walk into any rugby club in the world and know someone who would want to buy him a beer. His larger than life personality, sharp brain and ability to think outside the square was a great gift.

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“What he did for Jonah Lomu was ground-breaking. He was the pioneer who turned Jonah into rugby’s first global superstar all while keeping him grounded and connected to what was important, which was our region. Such was the impact that many of the young ones coming through today still look up to him and are aware of Jonah’s legacy.”

– New Zealand Herald 

 

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AllyOz 23 hours ago
Does the next Wallabies coach have to be an Australian?

I will preface this comment by saying that I hope Joe Schmidt continues for as long as he can as I think he has done a tremendous job to date. He has, in some ways, made the job a little harder for himself by initially relying on domestic based players and never really going over the top with OS based players even when he relaxed his policy a little more. I really enjoy how the team are playing at the moment.


I think Les Kiss, because (1) he has a bit more international experience, (2) has previously coached with Schmidt and in the same setup as Schmidt, might provide the smoothest transition, though I am not sure that this necessarily needs to be the case.


I would say one thing though about OS versus local coaches. I have a preference for local coaches but not for the reason that people might suppose (certainly not for the reason OJohn will have opined - I haven't read all the way down but I think I can guess it).


Australia has produced coaches of international standing who have won World Cups and major trophies. Bob Dwyer, Rod Macqueen, Alan Jones, Michael Cheika and Eddie Jones. I would add John Connolly - though he never got the international success he was highly successful with Queensland against quality NZ opposition and I think you could argue, never really got the run at international level that others did (OJohn might agree with that bit). Some of those are controversial but they all achieved high level results. You can add to that a number of assistants who worked OS at a high level.


But what the lack of a clear Australian coach suggests to me is that we are no longer producing coaches of international quality through our systems. We have had some overseas based coaches in our system like Thorn and Wessels and Cron (though I would suggest Thorn was a unique case who played for Australia in one code and NZ in the other and saw himself as a both a NZer and a Queenslander having arrived here at around age 12). Cron was developed in the Australian system anyway, so I don't have a problem with where he was born.


But my point is that we used to have systems in Australia that produced world class coaches. The systems developed by Dick Marks, which adopted and adapted some of the best coaching training approaches at the time from around the world (Wales particularly) but focussed on training Australian coaches with the best available methods, in my mind (as someone who grew up and began coaching late in that era) was a key part of what produced the highly skilled players that we produced at the time and also that produced those world class coaches. I think it was slipping already by the time I did my Level II certificate in 2002 and I think Eddie Jones influence and the priorities of the executive, particularly John O'Neill, might have been the beginning of the end. But if we have good coaching development programmes at school and junior level that will feed through to representative level then we will have


I think this is the missing ingredient that both ourselves and, ironically, Wales (who gave us the bones of our coaching system that became world leading), is a poor coaching development system. Fix that and you start getting players developing basic skills better and earlier in their careers and this feeds through all the way through the system and it also means that, when coaching positions at all levels come up, there are people of quality to fill them, who feed through the system all the way to the top. We could be exporting more coaches to Japan and England and France and the UK and the USA, as we have done a bit in the past.


A lack of a third tier between SR and Club rugby might block this a little - but I am not sure that this alone is the reason - it does give people some opportunity though to be noticed and play a key role in developing that next generation of players coming through. And we have never been able to make the cost sustainable.


I don't think it matters that we have an OS coach as our head coach at the moment but I think it does tell us something about overall rugby ecosystem that, when a coaching appointment comes up, we don't have 3 or 4 high quality options ready to take over. The failure of our coaching development pathway is a key missing ingredient for me and one of the reasons our systems are failing.

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