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Leading the Highwomen: Emilie Bydwell making history with USA Sevens

PARIS, FRANCE - JULY 30: United States head coach Emilie Bydwell watches a Women's Medal Semi Final rugby 7 match between New Zealand and the United States on day four of the Paris 2024 Olympic Games at Stade de France on July 30, 2024 in Paris, France. (Photo by Alex Ho/ISI Photos/Getty Images)

Madonna, Whitney Houston, the Staples Sisters, an eye-catching display of album covers hang on an office wall of USA women’s Sevens coach Emilie Bydwell.

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“Highwomen” is the label Bydwell has for these outstanding artists and “Highwomen” is a mantra by which the Olympic bronze medallists aspire to.

In Paris, Bydwell became the first female rugby coach to win an Olympic medal when the USA stunned Australia 14-12 in the playoff for third. The USA had lost a semi-final to eventual gold medallists New Zealand.

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In the battle for bronze Maddison Levi scored her record 14th try of the Olympics to put Australia ahead 12-7 with a minute remaining.

The USA secured the kickoff and a couple of phases later Alex ‘Spiff’ Sedrick broke 80 meters to score a try that not only created history but proved to be worth a surprise $4 million.

“That scoreline and timeline might look like a reason to panic but I wasn’t thinking it was done,” Bydwell told RugbyPass.

“If we did our job and got the kickoff receipt, Australia wasn’t going to get another opportunity. I thought we might have to work harder for it. Maybe get a penalty to get upfield.

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“The match followed the pattern of recent tussles. They beat us by golden point in Vancouver and had another close win in LA. We had a tight win in Toulouse.

“That try wasn’t a fluke moment. It was a culmination of years of hard work, trusting the process, and making sacrifices.

“It’s hotter in San Diego than it is in Paris. Still, our players spent half an hour in a sauna in 30-degree heat after training.

“The team made a decision not to go to the opening ceremony. We wanted nothing to distract us from our goal of a medal.

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“Spiff is a next-level athlete. We’ve put a lot of investment into her. She’d be one of the top five fastest players on the World Sevens circuit and one of the best defenders I’ve worked with.

“The day after we won. some of the players had 50 interviews. It was wild to see them articulate proudly who we are and what we stand for and that’s Highwomen.”

Highwomen are brave, resilient, selfless, confident and successful women with integrity and a strong sense of identity. Ilona Maher is not only an influential USA player but the most-followed rugby player in the world on social media.

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Each player spent time on their own thinking about the women in their lives who motivate them and inspire them to show up every day, then presented that list to their teammates. Every time they step out on the pitch, they remember who they’re representing.

Michele Kang, a Korean-American businesswoman who made her fortune as the founder and CEO of Cognosante, a medical technology company, and Congonosante Ventures, a venture capital firm, is a Highwoman.

A majority owner of the Washington Spirit football team and a shareholder in several other sports franchises, billionaire Kang was so impressed by the USA she donated $4 million to USA rugby to “grow the sport and provide more resources ahead of the 2028 Olympics in Los Angeles.”

Each US player received a $15,000 bonus for their bronze medal.

“It’s wild. I haven’t even spoken to Michele,” Bydwell said.

“Michele is an ultra-successful businesswoman, a trailblazer in the women’s sports space, the very definition of a Highwoman.

“There’s a synergy with Highwomen. It takes one to know one. Investment leads to more investment. Her support is an absolute game changer.”

 

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Support for women’s rugby in the USA isn’t easy to come by. When Bydwell, a three-time All-American at Brown University, first made the national XV’s side in 2008 she was told she would have to pay her way to London for a Test against England. She attained her first credit card and made enough of an impression on the trip to establish a foothold.

In 2010 she was on the US roster for the Rugby World Cup where the Americans finished fifth.

A maths teacher in Boston, she moved to San Diego in 2011 to train with the emerging USA Rugby Sevens Residency program. In 2012, Bydwell won a senior club 7s national title with the San Diego Surfers, and was named tournament MVP.

In 2013 she represented the USA Sevens team that finished third at the World Cup in Russia. Bydwell formed a life-changing relationship with late coach Ric Suggitt.

“Ric saw strengths in people they didn’t see themselves. He was the first person to tell me I could be a coach. He encouraged me to pursue that pathway. I quit my job and moved from one side of America to the other to chase my dream.

“He taught me that you have to act with integrity. We’re coaching to such a high level every day, that you’re not always going to get it right. Owning mistakes, collaborating with the group, and being open to grow as a person are all hallmarks of a great coach.”

Bydwell has been married to former England international Michaela [Staniford] since 2015 and they have two daughters. Michaela played 60 tests for England and captained the Sevens, and is a big soundboard for Bydwell.

She coached three consecutive USA Rugby Club 7s National Championship teams with Atavus Academy in 2017 and the San Diego Surfers in 2018 and 2019.

From 2018-2021, Bydwell served as the USA Rugby Director of Women’s High Performance. Bydwell was named the head coach of the USA Sevens team in November 2021.

“The last three years have been enormously rewarding and challenging. We had a good 2022-23 finishing third in the World Series and forging our identity. It was really positive but there was always this anxious feeling in your stomach about what might happen at the Olympics,” Bydwell said.

“If we didn’t medal in Paris all of that might not have mattered. The future of the program would have been a lot less certain.

“The next chapter is exciting and initially about rebuilding. We were a mature squad in Paris. About half of the squad has retired but that opens up opportunities.

“When I select players for next season, I won’t be just looking at the here and now. I’ll be asking, what their celling is in four to eight years.”

The most significant retirement is that of Naya Tapper who during her time on the World Sevens series became the first American woman to score 100 career and is currently the all-time leading try scorer for the USA with 129 tries. Tapper’s chase-down try-saving tackle against Ireland in Dubai Sevens 2021 was named the #1 play on ESPN’s SportsCenter Top 10 Plays.

Meanwhile, Bydwell is hopeful her success will lead to more females in head coaching positions.

“When you’re the only person in a space not normally occupied by women there is an added sense of pressure to be successful.

“You don’t want to be that woman whose team went to the Olympics and finished ninth. There should be more women coaching but if you get classified as a token that’s not helpful and the biggest inspiration to work one more hour.”

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T
Tom 1 hour ago
What is the future of rugby in 2025?

Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol! Briiiiiiiiiiiiiiiistol!


It's incredible to see the boys playing like this. Back to the form that saw them finish on top of the regular season and beat Toulon to win the challenge cup. Ibitoye and Ravouvou doing a cracking Piutau/Radradra impression.


It's abundantly clear that Borthwick and Wigglesworth need to transform the England attack and incorporate some of the Bears way. Unfortunately until the Bears are competing in Europe, the old criticisms will still be used.. we failed to fire any punches against La Rochelle and Leinster which goes to show there is still work to do but both those sides are packed full of elite players so it's not the fairest comparison to expect Bristol to compete with them. I feel Bristol are on the way up though and the best is yet to come. Tom Jordan next year is going to be obscene.


Test rugby is obviously a different beast and does Borthwick have enough time with the players to develop the level of skill the Bears plays have? Even if he wanted to? We should definitely be able to see some progress, Scotland have certainly managed it. England aren't going to start throwing the ball around like that but England's attack looks prehistoric by comparison, I hope they take some inspiration from the clarity and freedom of expression shown by the Bears (and Scotland - who keep beating us, by the way!). Bristol have the best attack in the premiership, it'd be mad for England to ignore it because it doesn't fit with the Borthwick and Wigglesworth idea of how test rugby should be played. You gotta use what is available to you. Sadly I think England will try reluctantly to incorporate some of these ideas and end up even more confused and lacking identity than ever. At the moment England have two teams, they have 14 players and Marcus Smith. Marcus sticks out as a sore thumb in a team coached to play in a manner ideologically opposed to the way he plays rugby, does the Bears factor confuse matters further? I just have no confidence in Borthers and Wiggles.


Crazy to see the Prem with more ball in play than SR!

1 Go to comments
J
JW 5 hours ago
Does South Africa have a future in European competition?

In another recent article I tried to argue for a few key concept changes for EPCR which I think could light the game up in the North.


First, I can't remember who pointed out the obvious elephant in the room (a SA'n poster?), it's a terrible time to play rugby in the NH, and especially your pinnacle tournament. It's been terrible watching with seemingly all the games I wanted to watch being in the dark, hardly able to see what was going on. The Aviva was the only stadium I saw that had lights that could handle the miserable rain. If the global appeal is there, they could do a lot better having day games.


They other primary idea I thuoght would benefit EPCR most, was more content. The Prem could do with it and the Top14 could do with something more important than their own league, so they aren't under so much pressure to sell games. The quality over quantity approach.


Trim it down to two 16 team EPCR competitions, and introduce a third for playing amongst the T2 sides, or the bottom clubs in each league should simply be working on being better during the EPCR.


Champions Cup is made up of league best 15 teams, + 1, the Challenge Cup winner. Without a reason not to, I'd distribute it evenly based on each leauge, dividing into thirds and rounded up, 6 URC 5 Top14 4 English. Each winner (all four) is #1 rank and I'd have a seeding round or two for the other 12 to determine their own brackets for 2nd, 3rd, and 4th. I'd then hold a 6 game pool, home and away, with consecutive of each for those games that involve SA'n teams. Preferrably I'd have a regional thing were all SA'n teams were in the same pool but that's a bit complex for this simple idea.


That pool round further finalises the seeding for knockout round of 16. So #1 pool has essentially duked it out for finals seeding already (better venue planning), and to see who they go up against 16, 15,etc etc. Actually I think I might prefer a single pool round for seeding, and introduce the home and away for Ro16, quarters, and semis (stuffs up venue hire). General idea to produce the most competitive matches possible until the random knockout phase, and fix the random lottery of which two teams get ranked higher after pool play, and also keep the system identical for the Challenge Cup so everthing is succinct. Top T2 side promoted from last year to make 16 in Challenge Cup

207 Go to comments
J
JW 10 hours ago
Does South Africa have a future in European competition?

I had a look at the wiki article again, it's all terribly old data (not that I'd see reason for much change in the case of SA).

Number Of Clubs:

1526

Registered+Unregistered Players:

651146

Number of Referees:

3460

Pre-teen Male Players:

320842

Pre-teen Female Player:

4522

Teen Male Player:

199213

Teen Female Player:

4906

Senior Male Player:

113174

Senior Female Player:

8489

Total Male Player:

633229

Total Female Player:

17917


So looking for something new as were more concerned with adults specifically, so I had a look at their EOY Financial Review.

The total number of clubs remains consistent, with a marginal increase of 1% from 1,161 to 1,167. 8.1.

A comparative analysis of verified data for 2022 and 2023 highlights a marginal decline of 1% in the number of female players, declining from 6,801 to 6,723. Additionally, the total number of players demonstrates an 8% decrease, dropping from 96,172 to 88,828.

So 80k+ adult males (down from 113k), but I'm not really sure when youth are involved with SAn clubs, or if that data is for some reason not being referenced/included. 300k male students however (200k in old wiki data).


https://resources.world.rugby/worldrugby/document/2020/07/28/212ed9cf-cd61-4fa3-b9d4-9f0d5fb61116/P56-57-Participation-Map_v3.pdf has France at 250k registered but https://presse-europe1-fr.translate.goog/exclu-europe-1-le-top-10-des-sports-les-plus-pratiques-en-france-en-2022/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp has them back up at 300k registered.


The French number likely Students + Club, but everyone collects data different I reckon. In that WR pdf for instance a lot of the major nations have a heavily registered setup, were as a nation like England can penetrate into a lot more schools to run camps and include them in the reach of rugby. For instance the SARU release says only 29% of schools are reached by proper rugby programs, where as the 2million English number would be through a much much higer penetration I'd imagine. Which is thanks to schools having the ability to involve themselves in programs more than anything.


In any case, I don't think you need to be concerned with the numbers, whether they are 300 or 88k, there is obviously a big enough following for their pro scenes already to have enough quality players for a 10/12 team competition. They appear ibgger than France but I don't really by the lower English numbers going around.

207 Go to comments
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