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Les Bleus de retour chez Adidas, annonce la FFR

Antoine Dupont prend la pose avec le nouveau maillot Adidas de l'équipe de France, entouré des tuniques historiques de la marque aux trois bandes (photo FFR).

La Fédération française de rugby a annoncé ce lundi qu’Adidas serait le nouvel équipementier des équipes de France dès ce mois de septembre, pour les quatre années à venir.

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Une information qui n’est pas une surprise, le président de la FFR Florian Grill ayant annoncé ce deal en juin 2023, au lendemain de son élection à la tête de la fédé.

La firme allemande revient donc aux affaires avec les Bleus, après six ans passés chez Le Coq sportif. Adidas et l’équipe de France, ce sont déjà 18 ans d’aventure commune, marqués notamment par trois Grands Chelems dans le Tournoi des Cinq Nations (1987, 1997, 1998), comme le rappelle la FFR dans son communiqué.

Mais aussi des souvenirs plus douloureux, comme l’énorme raclée reçue en quarts de finale de la Coupe du Monde 2015 par les All Blacks (62-13).

Ce nouveau maillot, d’ores et déjà disponible sur la boutique en ligne de la FFR, sera étrenné par l’équipe de France féminine le samedi 7 septembre, à l’occasion du Crunch face à l’Angleterre.

Ceux qui ne souhaitent pas débourser les 90 € requis pour la nouvelle tunique peuvent se rabattre sur l’ancienne version, celle du Coq sportif, proposée à moitié prix (45 €).

Manae Feleu et l'équipe de France féminine étrenneront leur nouveau maillot dès le samedi 7 septembre, contre l'Angleterre (photo FFR).
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« Le partenariat entre Adidas et la FFR est emblématique de notre projet pour le rugby français », avance le président Florian Grill dans le communiqué.

« Adidas soutient la haute performance et nos 14 équipes de France féminines et masculines avec sa capacité d’innovation, mais Adidas soutient tout autant les clubs et le rugby amateur avec près de 900 équipes féminines (minimettes, cadettes et seniores) qui bénéficieront de dotations. Par ce partenariat, Adidas est au soutien du rugby français depuis la base jusqu’au sommet. »

Le montant de ce partenariat n’a pas fuité. Le précédent, avec Le Coq sportif, était estimé à 4 millions d’euros par saison.

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Tom 18 minutes ago
How group of spoiled Racing 92 players drove Stuart Lancaster 'insane'

It's a culture clash, for some it works for others it doesn't. Lancaster says it himself why he didn't like it there, he says there was a big group of lazy players just content to pick up a fat paycheck. This is pretty evident from the lack of success Racing have had for years in spite of the money they've thrown around. Two hard working, tough nosed lads from the industrial heartland of England were never going to thrive in leadership roles at Racing. Two very different ideologies, all the jouez jouez, joie de vivre, laissez faire wasn't going to work for them. It sounds like the French didn't think much of them either which doesn't surprise me.


A player coming in from Fiji has a huge culture shock too but in rugby terms the French attitude probably suits them quite well and they're earning more money than they've ever dreamed of. It's very different from a couple of hard nosed Englishmen stepping in to leadership roles trying to force a load of Frenchmen at a very challenging Parisian club to adopt an entirely different attitude, they were always going to rub each other up the wrong way. Lancaster obviously signed Farrell because he wanted a lieutenant to enforce discipline, the writing was on the wall at this point. At a club like Toulouse or La Rochelle it might have worked better but at Racing no chance.


.. and don't get me wrong this isn't a criticism of the French, I absolutely love France. They're certainly better at rugby than we are right now. It's just two very disparate styles which don't play nicely together and perhaps a bit of a criticism of Racing, there are some deep seeded issues at the club.

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S
Soliloquin 36 minutes ago
How group of spoiled Racing 92 players drove Stuart Lancaster 'insane'

Indeed, there’s probably many elements lost in translation (or when there’s no translation) when a coach whose language proficiency is not optimal.

But again, there are French assisting coaches who are around to give all the details, while the global idea is delivered by the coach.

And the psychological impact of someone trying to fit in this very local rugby culture cannot be neglected.


In rugby, France is really something else, with Argentina and Italy

But objectively, although not having won the RWC, France had more success than these 2 latin nations and I think French rugby players, coaches and club owners probably feel entitled to be respected. And respect comes by integrating with language.

I don’t have any stats, but I can imagine all foreign players who became legends all learned French to some extent.

And this is what could make the difference between a player that contributed to great successes (Bakkies) and the one who also tried to get closer to the club and country culture (Wilkinson) at RCT.


I do not know how it was going for international coaches in Italy or in Argentina for instance, but there’s probably an element of showing that you take into consideration the expertise and history of a club/country. And if you’re just a guy who feels entitled while simply coming with his own ideas without adapting to the context, French rugby level and Top14’s aura (and chauvinism I guess?) will not help you get adhesion from players and achieve success.


I do not really think it’s an issue of understanding each other with all possible nuances, because if we don’t get the idea, we could always ask for precisions.

It just seems to be differences in perception, linked to social or cultural factors.

I’ll feel way closer intellectually speaking with a guy that shares my ideas while coming from NZ than with a French guy that sees reality with a different lens. And as much as I’ll want to, I won’t be able to communicate with that guy although we share all the linguistic nuances.

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