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Lions reach profit-sharing agreement with players

By Jon Newcombe
(Photo by Stu Forster/Getty Images)

Selection for next year’s British and Irish Lions tour to Australia will come with added financial benefits for those involved following a ground-breaking profit-sharing agreement.

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The agreement will see the creation of a new partnership model whereby a portion of distributable post-Tour profits will be made available for sharing between players.

In addition to the new financial model, the agreement will also result in increased collaboration between the Lions and the players particularly around scheduling and preparation.

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Joe Schmidt and Harry Wilson dissect the Wallabies loss to the All Blacks

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Joe Schmidt and Harry Wilson dissect the Wallabies loss to the All Blacks

For 2025, this will include a training camp and the pre-Tour Lions 1888 Cup match in June, following the squad announcement.

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British & Irish Lions Chair, Ieuan Evans, who played a starring role on the successful 1989 tour to Australia, said: “This is a significant development for the players who are integral to the success of every Lions tour, and it is right that their efforts on and off the pitch are recognised.

“With less than nine months to go until the first test in Australia, anticipation is building, and we are committed to creating the very best environment for our players both on and off the pitch.”

England captain Jamie George has been an influential voice in gaining more representation for players in discussions around the future landscape of professional rugby, and he is delighted at the latest development.

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George, who went on the 2017 and 2021 tours and has been capped four times in a red jersey, said: “Being selected as a Lion is considered by many players to be the pinnacle of their career. Wearing the jersey brings with it a unique duty, not only to perform on the day, but to uphold a legacy for the generations of Lions to come. To have the players’ voice heard and valued in shaping the team’s future is a very welcome development.”

Meanwhile, Finn Russell, who looks destined for one of the fly-half berths, added: “The Lions have built a great legacy that goes beyond the game itself. The players have always been at the heart of it and it’s only right that we create an environment where players are recognised for their efforts.”

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F
Flankly 47 minutes ago
'Luck undeniably plays a part in rugby, even if it might be taboo to admit it'

In top flight rugby the underdog wins only 8% of the time. In soccer it more like 29%. Not saying that's a good thing (there is research to show that jeopardy increases interest and attendance), but there is actually much less luck about rugby than other sports.


Fwiw I don't agree that narrowness of wins is much of a signal of luck. There are good examples of top players consistently raising their games by just enough to beat the opponent in front of them. For example, Bjorn Borg was regularly taken to five sets in early rounds of Wimbledon, by very low-seeded players, but would raise his game in each round (including the final) by just enough to win the championship. He won five Wimbledon titles, of course.


In rugby, single score wins are often about mental strength. The dying minutes of a close game can often be about which team can maintain their defensive structures, maintain their discipline, and find a way to get that crucial maul try, penalty, dropped goal, or line break. Some teams rise to that challenge better than others. In fact some teams consistently keep the scores close until the last 20 minutes, and then raise their games to win the arm wrestle by a few points.


The other observation about luck is that fans tend to ignore probability distributions when considering an incident. For example, a "lucky bounce" can result in a winger collecting a ball and scoring in the last minute of the game. The opposing fans will double click on the win being lucky, but a statistician might consider how many times that team had a bad bounce during the game. There may have been five or ten times during that game when a better bounce would have resulted in a try. In that context the story is not about the "lucky bounce", but about what would have happened if they had not been so unfortunate with so many "unlucky bounces".

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