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Lions unveil unique South Africa twist to their traditional behind the scenes documentary in 2021

18 Jul 2020

(Photo by David Rogers/Getty Images)

SA Rugby and the Lions have announced a unique joint venture for the 2021 tour to South Africa – a behind the scenes documentary that will take viewers inside both teams’ camps. Traditionally, the Lions have done their own fly on the wall productions for these tours every four years in the professional era, the benchmark set with the 1997 Living With Lions documentary.

The productions since then have apparently not matched the commercial success of the original production 23 years ago, but a venture that will view the tour from both perspectives is now planned to breathe fresh creativity into the footage.

Having drawn the 2017 Test series in New Zealand, Warren Gatland’s Lions will be facing a South Africa who were crowned World Cup winners last November and who are now coached by Jacques Nienaber.

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The joint documentary isn’t the only way that SA Rugby and Lions officials will be pooling their resources as the administrations have also agreed to work in a collaborative way in other aspects of their commercial offering.

According to a statement, a more joined-up approach to CRM, digital and social content will provide more opportunities to engage with the global rugby fanbase, while there will also be coordinated ticketing, travel and hospitality programmes.

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“The creation of the joint venture is an important milestone on our journey towards next year’s series against the Lions,” said Jurie Roux, CEO of SA Rugby. “Our partnership with the Lions is a good example of rugby’s northern and southern hemispheres working together to create greater benefits for both organisations.

“I’m confident that this new more collaborative approach will help unlock new and increased revenues for South African rugby and the British and Irish Lions, which gets reinvested into the game, and look forward to working in close partnership between now and the Tour next year.”

Ben Calveley, the Lions managing director, added: “We are pleased to announce the formation of our new joint venture with SA Rugby; the first time a Lions tour has been approached in this way. A Lions Tour is a global sporting event and its continued commercial growth over the last decade has made it clear that a more collaborative, efficient and optimised structure was needed.

“Together with SA Rugby, this new approach will ensure that the 2021 Tour will reach new heights and avoid some of the inefficiencies we have experienced on previous tours. While the competition on the field of play is great, off the field we should aspire to work collaboratively to create a whole greater than the sum of the parts.”

It was confirmed earlier in the week that the Lions tour would go ahead as originally scheduled after organisers put to bed fears that the eight-match, three-Test trip might have to be rescheduled due to the impact of the coronavirus pandemic.

The tour kicks off on July 3 when the Lions face the Stormers in Cape Town, with the Test series getting underway on July 24 in Johannesburg.

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Comments on RugbyPass

Cantab 8 days ago

Teenager Braxton Sorensen-McGee reflects on dream Black Ferns debut

Although NZ won comfortably enough they weren’t always convincing and a better opposition may well have found them out. If our gun 7s players can translate their skills to the 15s game the team would have the ability to beat anyone. Need to be given the chance though.

4 Go to comments

James 8 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

And how do you see the Wallabies loosehead / Lion’s tighthead battle Nick?

37 Go to comments

dw 8 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Also interested in your thoughts on A Bell. Haven't noticed many scrum issues recently. He also seems to play 60 or so mins every game. A bit of a fan (even though he’s a tah..) but wondered if the Lions would target his scrummaging

37 Go to comments

dw 8 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

True. And you look at how the European coaches have got so much out of skelton and how much the local fans love him…and then some Oz fans will still say “he played poorly for the tahs I'm 2015!”

37 Go to comments

dw 8 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Thanks Nick but your headline has just jinxed us and reminded me of that night in 2013!

I love any analysis of the scrums such as the above. Cheers.

Allalatoa seems to be in good form and Nongorr appears to be able to hold his own? I think they will pick Tupou regardless of form. After Friday night I am concerned he could be sent off in the first five mins of the test though! He got too pumped up and hit a player high and was carded

37 Go to comments

RedWarriors 8 days ago

'Most complacent selection decision you will ever see': Barrett benching slammed as Leinster knocked out

I watched the mainstream NZ pundits eg Mils Muliaina and they DID back NZ to win almost to a man.

Ireland will talk their team up as anyone would with the caveats we are playing the ABs and match was de facto 50:50, That is not the same as dismissing the opposition. EG After the quarter John Kirwan said he was sorry France didn’t win versus SA becuase a ‘France-NZ final would be perfect. (The semis had not even been played yet, England and Argentina completely dismissed! He didn’t even realize his own arrogance) NZ are not even aware of the arrogance they exude. Has no Kiwi politely asked the national team to take down the ‘Superstars and Humble Heroes’ boasting on the AB site? Its cringeworthy stuff. Do NZ really see themselves like this?

Note all this BS about Irish arrogance started just after NZs defeat in the 2022 series. Not a coincidence.

Also: this is Irish national TV. We will talk our team up as everyone does. We care too much about judgemental and thin skinned Kiwis getting offended.

91 Go to comments

JM 8 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Aussie rugby fans are obsessed with players they hate, for whatever reason.

Michael Hooper is another one, and the hatred only increased whenever he won John Eales medals or the two times he was nominated world player of the year.

I reckon it is because our forwards are technically and mentally weak they put it all on one player who they think should make way for the messiah.

Same for the general team performance and the hate put on players like White, Lolesio, and Foley who should be pulling rabbits out of the hat every play.

I reckon, if we had of had 5 players with Hooper’s desire and drive spread across the team (and especiallythe forwards), we wouldn’t have woken up in the bottom of the ditch.

37 Go to comments

RedWarriors 8 days ago

'What he’s given to this club is nothing short of incredible'

He shouldn’t have been picked. Not physically able for the most intense matches notably in Twickenham last year. Giving him the captaincy was also a very short sighted decision then after RWC 2023. Ireland have a tendency to be a little too loyal, which can mean the team ages and the rebuild is bigger than should be.

Plenty of lads out there to fill that squad.

4 Go to comments

OJohn 9 days ago

Geoff Parling returns to Leicester as head coach

Hooray

0 Go to comments

Carlos 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

He was also a YC magnet.

37 Go to comments

Carlos 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Windsor-Faulkner-Price. 😊

37 Go to comments

Solenn Bonnet 9 days ago

Leinster cleanse palette with record URC scoreline against Zebre

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0 Go to comments

Mzilikazi 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Ah, the Pooler front row ! Most legendary in the history of the , I would think. Max Boyce helped…”Here we. here we, here we go, with the Pontypool front row.”

37 Go to comments

Mzilikazi 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Would not go as far as whole house in our family, but for me, yes, W1. Loved playing in the scrum, love watching now😀

37 Go to comments

Mzilikazi 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Yes, I see that article here on RP, Nick. That is good news that Schmidt is going to look at the o’seas players.

Yes, I would think you are right that LAR will qualify. On the same points as MP, but surely they are too good not to win this crunch game….could be tEnse for ROG in the stands though.

37 Go to comments

BC 9 days ago

Who would make it into a Women's British and Irish Lions starting XV?

I would pick Oifa Wafer at 6, put Aldcroft in the second row with Ward. I think Wafer is one of the few non-England players mentioned that would contend for a Red Rose shirt, the others being King and possibly Neve Jones. Conversely there are two English players mentioned, Sing and Venner, that probably won’t even make the Red Rose WC squad, let alone a Lions Tour. Still a lot can change in two years, watch out for Millie David.

1 Go to comments

Otagoman II 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

Great article NB, thanks. I would like to know what is the reasoning why so many things are penalties in the scrum. Is it to do with safety or something else?

37 Go to comments

NB 9 days ago

'Whisper it, but the Wallabies could out-scrum the British and Irish Lions this summer'

👍