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LNR renew free-to-air deal after millions watch Top 14 final

(Photo by David Rogers/Getty Images)

The Ligue Nationale du Rugby (LNR) have confirmed the renewal of its contract with France Télévisions for the free-to-air broadcast of the TOP 14 Final for the period 2024 – 2027.

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A long-standing partner of the LNR, France Télévisions will continue within the framework of a new agreement, to offer the Final of the TOP 14 – which each year sees the best team in France raise the coveted Bouclier de Brennus – live on France 2.

The 2022 Final between Castres and Montpellier – which MHR won 29 – 10, was watched by more than 3.2 million viewers – a 18.1 per cent share of the television audience at time.

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Already broadcaster of the Men’s and Women’s Six Nations and of the test matches of the French national team in France and European Rugby Cups, the LNR says “France Télévisions confirms, through this new agreement, its historic commitment to rugby in all of its components and its status as the largest open-air rugby ground in the audiovisual landscape.”

It’s a similar deal to the Gallagher Premiership, although the Top 14 can boast a significantly larger viewership.

The Gallagher Premiership final was watched by an average audience on ITV4 of 597,000 (peaking at 831,000), while at the same time an average audience of 349,000, (peaking at 480,000) tuned into BT Sport.

At a combined peak of 1.3m viewers, it was the most-watched Premiership match ever.

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J
JW 1 hour ago
'Let's not sugarcoat it': Former All Black's urgent call to protect eligibility rules

The effects of allowing players to go overseas will only be known in 10, 20, or even 30 years time.


The lower quality professional level has to seep into the young viewership, those just starting school rugby now, along with the knockon affect of each immediate group, stars to professional, pro to emerging etc, and then it would have to cycle through 2 or 3 times before suddenly you notice you're rugby isn't as good as what it used to be.


This ideology only works for the best of the best of course. If you're someone on the outside, like an Australian player, and you come into the New Zealand game you only get better and as thats the best league, it filters into the Australian psyche just as well. Much the same idea for nations like Scotland, England, even Ireland, you probably get better from having players playing in France, because the level is so much higher. Risk is also reduced for a nation like South Africa as well, as they play in the URC and EPCR and thats what the audience watch their own stars play in. It wouldn't matter as much if that wasn't for a South African team.


So when you say Rassie has proven it can work, no, he hasn't. All he has shown is that a true master mind can deal with the difficulties of juggling players around, who all have different 'peak' points in their season, and get them to perform. And his players are freaks and he's only allowed the best of the best to go overseas. Not one All Black has come back from a sabbatical in is good nick/form as he left, yet. Cane was alright but he was injured and in NZ for most the Super season, Ardie was well off the pace when he came back.


Those benefits don't really exist for New Zealand. I would be far more happy if a billionaire South African drew a couple of stars, even just young ones, over to play in the URC, because we know their wouldn't be that drop in standard. Perhaps Jake should look there? I would have thought one of the main reasons we haven't already seen that is because SA teams don't need to pay to get players in though.

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