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Mark Mapletoft: Why England U20s invited RugbyPass to film Embedded

The England squad train in Cape Town with Table Mountain in the background

England U20s coach Mark Mapletoft has explained why he has permitted RugbyPass to film Embedded 2024, the behind-the-scenes documentary series on the exploits of his Six Nations title-winning squad at the World Rugby U20 Championship.

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The English open their Pool C campaign this Saturday with a heavyweight clash versus Argentina in Athlone and the first episode of the new docu series was released on Wednesday, quickly garnering the seal of approval from Mapletoft and his players who watched in the team room at their hotel in Cape Town.

It’s the second foray by RugbyPass into filming a team at the U20 Championship in South Africa as a series was also produced on Italy last year. The footage that Mapletoft saw from that production convinced him that it would be worthwhile for England to similarly lift the veil on their age-grade squad.

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Asked ahead of their opener versus the Argentines why England have thrown open their doors for public consumption, Mapletoft explained: “There is a number of reasons. It’s something players are exposed to at the top level so if we are using this as a development opportunity for our future best players or future internationals then they get accustomed to it.

“It’s part and parcel of everyday life, particularly when you are on tour. Coming away for long periods of time is challenging and you have to be able to adapt to the surroundings. I think as well coming off the back of covid, although it seems a long time ago now, there was a lot of I wouldn’t say negativity around the pathway but there was a degree of negativity I felt in ours.

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“We have worked incredibly hard as a whole collective to try and improve that and of course promoting it from within and externally is a huge part of that, making people aware of what we are doing, who the players are. That’s how society engages in life, isn’t it, through social media and things just take off in a instance.

“When we were approached to do it by RugbyPass, I know they did it last year – they showed us the example of what Italy had done. I personally didn’t have any problem with that. It’s the world we live in. We have got to embrace it and use it to be best of our advantage as long as it is not too intrusive and getting in players’ way of preparation.

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“All the staff we have had on board with this so far have been brilliant and I have watched the first episode with the players last night for the first time and all the feedback from family and friends has been, ‘We really enjoyed it’.

“It’s how we see life these days, short, sharp little snippets of information and yeah, we’re a long way from home, there probably won’t be many people here so to give them a taste of what we are doing win, lose or draw certainly is a brilliant idea.”

  • Click here to sign up to RugbyPass TV for free live World Rugby U20s Championship matches from Saturday, June 29

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GrahamVF 2 hours ago
Does South Africa have a future in European competition?

"has SA actually EVER helped to develop another union to maturity like NZ has with Japan," yes - Argentina. You obviously don't know the history of Argentinian rugby. SA were touring there on long development tours in the 1950's

We continued the Junior Bok tours to the Argentine through to the early 70's

My coach at Grey High was Giepie Wentzel who toured Argentine as a fly half. He told me about how every Argentinian rugby club has pictures of Van Heerden and Danie Craven on prominent display. Yes we have developed a nation far more than NZ has done for Japan. And BTW Sa players were playing and coaching in Japan long before the Kiwis arrived. Fourie du Preez and many others were playing there 15 years ago.


"Isaac Van Heerden's reputation as an innovative coach had spread to Argentina, and he was invited to Buenos Aires to help the Pumas prepare for their first visit to South Africa in 1965.[1][2] Despite Argentina faring badly in this tour,[2] it was the start of a long and happy relationship between Van Heerden and the Pumas. Izak van Heerden took leave from his teaching post in Durban, relocated to Argentina, learnt fluent Spanish, and would revolutionise Argentine play in the late 1960s, laying the way open for great players such as Hugo Porta.[1][2] Van Heerden virtually invented the "tight loose" form of play, an area in which the Argentines would come to excel, and which would become a hallmark of their playing style. The Pumas repaid the initial debt, by beating the Junior Springboks at Ellis Park, and emerged as one of the better modern rugby nations, thanks largely to the talents of this Durban schoolmaster.[1]"


After the promise made by Junior Springbok manager JF Louw at the end of a 12-game tour to Argentina in 1959 – ‘I will do everything to ensure we invite you to tour our country’ – there were concerns about the strength of Argentinian rugby. South African Rugby Board president Danie Craven sent coach Izak van Heerden to help the Pumas prepare and they repaid the favour by beating the Junior Springboks at Ellis Park.

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