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Maro Itoje believes Super Bowl-style entertainment can benefit rugby union

By PA
The NFL threat to rugby

Maro Itoje has urged rugby administrators to consider staging Super Bowl-style entertainment to help promote the game to a wider audience.

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Over 29 million households in the United States watched last weekend as artists such as Mary J Blige, Eminem, Snoop Dogg and 50 Cent performed at half-time of the clash between the Cincinnati Bengals and the Los Angeles Rams.

Itoje, who is represented by Jay-Z’s ‘Roc Nation Sports’, believes the NFL’s approach to its showpiece event should be emulated by a sport that is seeking to broaden its appeal.

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Luke Cowan-Dickie, Six Nations Review and Sinckler’s Sauna | RugbyPass Offload | Episode 21

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Luke Cowan-Dickie, Six Nations Review and Sinckler’s Sauna | RugbyPass Offload | Episode 21

We’re joined by England’s Luke Cowan-Dickie this week as the Six Nations squads take a break after two rounds of action. We hear from the Exeter Hooker about his journey with England and the Lions, his relationship with Eddie Jones and of course that volleyball moment in Edinburgh during the Calcutta Cup. Max and Ryan give their thoughts on the weekend battles in Cardiff, Paris and Rome, pick their team of the week and look forward to the rest of the tournament.

“I didn’t watch the Super Bowl but I did see the half-time show and that would be amazing if somehow that could be replicated in rugby,” the England second row said.

“It was a spectacle and a lot of people are talking about how great a match it was, but the half-time show has brought a lot of eyes to the Super Bowl itself, so it’s mutually beneficial.

“Those artists – that’s almost the hottest ticket in town – the chance to perform in a half-time show, so I’m sure they are very happy.

“The show was brilliant and if that could be replicated somehow in rugby that would be great.”

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Even without any significant half-time show, Twickenham easily sells out every time England renew their rivalry with Wales.

Wayne Pivac’s defending champions arrive in south west London for round three of the Guinness Six Nations next Saturday and Itoje knows the hosts might need to win the match several times over.

“Games against Wales are always intense and tough. There’s a lot of passion, a lot of pride on both sides of the field,” Itoje said.

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“They tend to be enjoyable, high-pressure games – the games you want to be a part of. These are the games that you want to play in.

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“Wales are a team that never give up. Wales are no mugs, they are a very good outfit, a very good team and they play some good rugby.

“They are a team you have to have your focus on concentration for throughout the game.

“This Six Nations is open. Anyone can beat anyone on the day. This tournament is about being bold and trying to put your best foot forward.

“If you slip up too much you’ll fall behind so we want to be bold, we want to put our best foot forward and we want to take advantage of the opportunities we have in front of us.”

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SK 1 hour ago
How Rassie Erasmus and the Springboks are winning rugby's secret information war

Why and how have the Springboks leaped ahead in terms of innovation? It all comes down to Erasmus and the coaching culture he has built. The Springboks are masters in innovation because they know what winning rugby is and they know that they need to do to evolve and stay ahead. Erasmus chooses to be proactive rather than reactive. He had Nienaber institute his rush and his defensive IP when he joined. He had Felix Jones institute his IP on both attack and defence. When the law changes came in he brought in Tony Brown to add his IP so the Springboks could evolve their attack knowing the same old formula would not work. Now that Flannery has taken the defensive reins, he has been fine tuning Nienaber’s structure and making his own mark. Erasmus doesn’t stand in the way of his coaches. He empowers them and lets them add to the balance. He doesn’t try to dictate, he takes in information and adapts to changes. There is consensus in the group which allows them to all pull in the same direction and allows the Springboks to evolve. He has created a learning environment and succession planning. Stick and Davids are high quality coaches in their own right adding so much value to the set up but imagine the IP they must have gained learning from some of the games leaders in a wide variety of coaching areas. Erasmus has empowered them to succeed. He is now doing the same with Vermeulen and mentoring him. He used Proudfoot and later Human to get an edge in the specialist area of scrummaging and used Walters and Edwards to shape Springbok player conditioning to give them a physical edge and manage the physical needs of the players expertly. Erasmus does not dominate his coaches, he gives them a free hand, he guides them and guides the overall plan. He is a master man manager and motivator and not a dictator. He brings in coaches that add value and who can guide the evolution of the gameplan so that the Boks can win. What sets the Springboks apart is not just the IP they have gained but how they are using it.

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B
Bull Shark 2 hours ago
How Rassie Erasmus and the Springboks are winning rugby's secret information war

👌


Nice one Nick. I used to think New Zealand were the masters of gleaning information from their coaches from across the globe. And always felt that SA was missing a trick of their own. Until we started exporting coaches much like New Zelaand does.


Rassie will long be remembered for putting the boks back on track and then on top of the pile. A legend for what he has done, love or hate him.


Long may it last, because of course teams have seasons. We’ve seen the ABs and now possibly the Irish seasons change.


I think what you are hitting on for me is that the health of the coaching pipeline, the quality of the coaches being developed is the best indicator of where sustainable results for international teams will come from.


I think England and Australia have some potential in terms of coaches out there and developing. How and if that is ever successfully brought into the national setup in a thoughtful, integrated way stands to be seen.


Because that’s where Rassie (who had cited the ABs in particular in this regard) has actually been his most successful. Making the springboks the ultimate goal, getting the systems to at least work in some synchronous way despite politics and competing interests. And in a country like SA!


When he moves on from coaching the boks, I sincerely hope World Rugby considers him for some role. Or at least - I hope he leads SA rugby. Perhaps as president of SA rugby.


The man’s mouth might not always seen as coming from the right place but his heart is. And he is a true leader.


PS. I don’t see a lot about France in my feed - and I should look more deeply, but while France has resources currently, I’m not sure what their coaching stocks look like and across the globe. Galthie seems like a generational coaching talent.


PPS. It will be interesting to see how many player turned coaches emerge out of this current springbok era. I think there are a few players who show great potential as future coaches. Having experienced Rassie, and possibly being encouraged and influenced in that direction.


Apart form Vermeulen, I suspect Frans Steyn might make a little dent coming out of the Free State. He’s a good man too. And I think he has good game smarts. He leads with heart too.


I have read that Willie le Roux is another potential. Although I think he’s bat sh1t crazy!


I have a feeling Kitschoff might make a move into coaching too. There are a lot of good rugby brains in the player group. The future looks bright for SA in this regard and with Rassie directing things in some further bigger picture role, I think this bodes well for us and sustaining a season of success for the boks.

10 Go to comments
S
Spew_81 3 hours ago
Stat chat: Clear favourite emerges as Sam Cane's All Blacks successor

Do they want to replace Sam Cane and his capabilities? Or do they want something different? What do they want from the loose forward trio?

 

If the All Blacks to want to play their flowing, offloading game. They need more players who can bend/brake tackles and offload. That was one of the weaker aspects of Sam Cane’s game.

 

In 2024 the All Blacks set piece returned to world class. The ruck and maul work was good. The goal kicking and punting was good enough. You would’ve expected an All Blacks team, with those positives, to dominate. But most of the games were uncomfortably close for their liking. Part of the reason is that rush defences are extremely effective at countering the ‘offloading game’.

 

To get the ‘offloading game’ working, they need more power runners. Having a true left wing, Caleb Clark, made a difference. Roigard made a difference at 9. The midfield seems to be under achieving, but the backs aren’t the focus of this article.

 

The front row’s running game is good. As with the locks'; Vaa’i really broke through last year. If Holland gets in, he could reproduce the consistent ‘go forward’ that Retallick delivered; while also having more height and work rate than Tuipulotu.

 

That leaves the loose trio. Savea is a good all around openside. While he’s not the cleanout/tackle/turnover machine that Cane was, Cane did not have Savea’s running game. The question is – does one player have to be the cleanout/tackle/turnover machine – or can it be split between the pack?

 

Sititi is mobile, a solid lineout option, and has openside skills. Vaa’i is mobile and multiskilled for a lock, so is Holland. Finau is a formidable runner and tackler, and is a genuine lineout option. Suafoa has great potential as a blindside/lock reserve. Peter Lakai can cover all three loose roles.

 

So maybe: 4) Vaa’i, 5) Holland, 6) Finau, 7) Savea, 8) Sititi, 19) Suafoa, 20) Lakai?

6 Go to comments
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